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Good or Bad News? Tanzanian Ida Ljungqvist Named Playboy’s Playmate of the Year



playboy-tanzaniaJust about everyone knows what Playboy is. Even if you have never browsed through a copy of the adult magazine, you might be familiar with the ubiquitous Playboy bunny logo or perhaps you might have caught a quick glimpse of Hugh Hefner and his girlfriends on E! Channel’s The Girls Next Door. Anyway, Playboy just hit a little bit closer to home. This month, Playboy named their 2009 Playmate of the Year and she is an AFRICAN girl! Ida Ljungqvist was born in Tanzania to a Tanzanian mother and a Swedish father. Due to her father’s work for UNICEF, Ida traveled extensively while growing up. She has lived in Uganda, Kenya, Ethiopia, South Africa, USA, Zimbabwe, Cambodia, Vietnam, Thailand, France, U.K, Sweden and Denmark.  She is fluent in several languages including English, Swedish and Swahili.

With that profile, the conventional ‘African way’ would have been for Ida to get a degree, start a career then settle down. Well, only part of that went according to the script. Ida did get a degree – in fashion design and marketing then proceeded to work with clothing retailer Bebe. It was at a Bebe store that she was discovered and began her Playboy career…

Ida is the 1st African woman to be named Playmate of the Year. Now to the question, is this Good or Bad News?


  1. Kpakpando Nwanyi

    May 13, 2009 at 10:13 pm

    Good news. Not too many women of African descent ever get that distinction. So while I may not personally display my lalas for the world to see, I do like seeing women who look more like me being presented as beautiful or attractive worldwide.

  2. Dorah

    May 13, 2009 at 11:20 pm

    Good news. Playboy is a respected magazine that has featured TONS of highly well written and intelligent articles. Playboy has featured a number of African American women and writers.

  3. Dorah

    May 13, 2009 at 11:21 pm

    Playboy does T&A with style and class, unlike Hustler.

  4. Sugabelly

    May 13, 2009 at 11:30 pm

    Another fake hair girl. Please. Yeah, good for her though.

    • Afrobella23

      August 25, 2010 at 8:57 pm

      That was a comment that could have been kept….

  5. nandos

    May 13, 2009 at 11:58 pm

    In as much as I want African women to get exposure for our unique looks and features, I don’t exactly support what Playboy represents……. but I guess its my opinion right, which in the larger spectrum of things doesn’t count for nothing in today’s “modern” world. We should set a different precedent and should not always feel that our validation has to come from the status quo….

  6. Kelechi Chukunyere

    May 14, 2009 at 12:44 am

    please how is this bad news?? cos she is african??

    hmm!!! why do africans have a habit of not supporting there own??

  7. miss random

    May 14, 2009 at 1:23 am

    how is it bad news? If she wants to be a playmate its wonderful that she became playmate of the year. Whatever you are doing excel at it. So kudos to her…

  8. plomo

    May 14, 2009 at 2:23 am

    you this warrior with a lost cause……do u have anything good to say about anything or anybody?

  9. tina

    May 14, 2009 at 3:23 am

    wow..great news. kudos to her!

  10. Tiana

    May 14, 2009 at 3:54 am

    No one can deny the fact that she is beautifu, of course she is an African girl, but PLAYBOY??????? not the kind of exposure i wish for my African sisters. What happened to our values and virtues?? Must we promote everything that airs from abroad??? This is not a good image for u girlfriend.

  11. walataza

    May 14, 2009 at 3:56 am

    lol..u’re on point…no mind am..even though na fake hair her money na.. and u(sugabelly) no dey pay her shhhhhh..nice 1 plomo

  12. anon

    May 14, 2009 at 9:42 am

    Good news? how exactly can this be good news, such a pretty and intelligent woman, with her talents wasted on something that has no relevance, what happened to a positive representation of Africans through worthy causes or more importantly, through something that glorifies God.

  13. Mary

    May 14, 2009 at 10:16 am

    I thought it said Swedish Father! she is not per se African and its her life and are many people that the spotlight is on not living worse life styles kudos to her

  14. eggo

    May 14, 2009 at 10:23 am

    she is european – her father is swedish. Una like to claim. And i don’t think she ever said she was representing the african women. this is a pointless article that showcases our backwardness and ignorance. One of you had the guts to even say she should do something that glorifies God; I bet the work you do glorifies God, all this religious jargon – do you even know if she believes in God or ur God. your display of ignorance is alarming. There is nothing good or bad, its her choice and how is it a waste of talent? just because she is part african? i think she is better that all the aristos in naija parading themselves as good christian girls whilst f*&%ing for money with their big bellied sugar daddies. Bloody hypocrites!!! Again i repeat, this is a pointless article, and the question of her chosen profession being good or bad is pointless. SHAME!!!

  15. eggo

    May 14, 2009 at 10:29 am

    and who told you that being a playmate has no relevance? it might have no relevance to you, but there are a lot out there that greatly benefit from it hence the reason why people patronise it. Please next time, speak for you very ignorant godly self and keep promoting the work of God thru ur ignorant eyes and enjoy its rewards, and allow the beautiful woman enjoy the benefits of being a playmate. she does not need to live her life the way you deem fit just as you do not need to live ur life as a playmate – altho i doubt very much if you would even be noticed

  16. michelle

    May 14, 2009 at 11:33 am


  17. Anon

    May 14, 2009 at 11:46 am

    Please don’t ‘chew’ Bella’s head off. It is just a question she asked. Knowing most of the old fashioned Africans, i probably think they would ask worse questions like, when is she getting married, and does she think any African man in his right senses would marry her. And she will be called names like ashawo, home breaker and all that. And there comes the hisss…. and Oshi!

    Men, some of us old fashioned Africans definitely have a long way to go based on our hypocrisy and mindless arguments. 🙂

  18. funmi

    May 14, 2009 at 11:56 am

    Don’t think the idea of good or bad applies to the issue that she’s partly African. All this is is a girl who has been named playmate of the year- it has no implications on anything remotely African. If people want to discuss whether this is good for women as a whole and that whole feminist thing, then the whole idea of Playboy should come into question, not the fact that she happens to have an African parent. People shouldn’t read too much meaning into stuff like this.

  19. elaine

    May 14, 2009 at 1:09 pm

    @ Eggo- why so angry? i thought everyone was entitled to an opinion. anyway if the comment about ‘glorifying God’ came across as judgemental, it was unintentional and i apologise. Anyway, be it swedish/nigerian, black/white/yellow/green, whoever, wherever- i still feel it would have been nicer if the recognition was for something other than making a playboy cover. Good luck to her. Case closed

  20. belinda

    May 14, 2009 at 2:22 pm

    This is rubbish?she’s swedish not african plsssssss. Africans have to emulate their culture and i don’t see this playboy stuff as part of that. This playboy rubbish kisses me off.

  21. Mary

    May 14, 2009 at 4:31 pm

    If you decide to go natural its your choice dont stress your selves over those who would never no matter what!!! Chill ok!!! your comments are always ….hmmmm OFF

  22. KK

    May 14, 2009 at 5:15 pm

    hypocrisy of the highest order. how is she worse than most of the girls on Nigerian campuses?abi those ones no be africans?
    my only worry is that her boobs do not look natural.
    i am not a fan of Hugh Heifner, but to each man his own.

  23. Suzanna Efiok

    May 14, 2009 at 5:24 pm

    @Eggo, I totally agree with everything you have said! Right ON! She’s not representing me as a Nigerian or even my aunt by marriage Fatou who is Tanzania. She is presenting herself solely, period no full stop, no comma! She has chosen PB as a means to gain exposure for herself for whatever reason, that doesn’t affect how much I pay for garri at Yaba. She is a grown woman, if her mama and papa no vex, wetin consign una for dere? Abeg, make I hear word o because na the same people who dey take one mouth dey yan nonsense go use that same mouth praise Jesus for SU then continue onto polish a man’s knob and get paid for it whether in MTN cards, shoes, travel to Dubai or college tuition. Stop judging people and let the True judge do His job at his own appointed time!

  24. eggo

    May 14, 2009 at 6:33 pm

    no mind sugabelly, because she manage get natural hair, the world no go rest. maybe she think say afro hair na black woman problem. all black women should go afro, maybe there’ll be peace and self love. you 4get say all the oyibo women you think say we dey copy still get issues, their ‘lovely’ hair never solve the issues. you can’t deny the fact that she is a beauty fake hair or not. Please remain content with your natural hair and let those who want to be fake remain fake, at least no be you dey supply the money when dem dey use to be fake – i sure say your boobs na fake, you sund desperately unhappy with yourself and wreak of low self esteem. get some fake hair, and it might help you feel better about urself.

  25. Aribaba

    May 14, 2009 at 7:26 pm

    Omo eggo u dey vex oo… I agree with you to a certain degree though

  26. Omoye

    May 14, 2009 at 7:59 pm

    Why do many Nigerians “idolised” half-cast/mixed-race? It’s very annoying to pigeon hole someone because of the colour of their skin even when it obvious from the picture that the person being talked about of mixed-race. I am very light in complexion but God knows that I’ll be absolutely grateful to him if he had created a dark complexioned person. Many of Bella’s reports “seem” to mention the complexion of the personality. But I guess that’s what writers/presenters do in the entertainment industry (which now includes certain types of blogs). Bella, please you are too intelligent and creative to allow yourself be subdued by soceital stereotypes. Mentioning and focusing on the intelligence, creativitity and genuine contributions of your subjects to soceity will really help to inspire people.

  27. *Dith*

    May 14, 2009 at 8:34 pm

    I must say i am very disappointed in this article! But i still love you bella. lol

  28. *Dith*

    May 14, 2009 at 8:38 pm

    And what is all these noise about natural hair of late?? It is not everyone’s cup of tea. Hair is hair!!……natural, straightened, braided, or the lack of it thereof..Like seriously who cares?? Funny how d natural hair chanters rock braids and i’m guessing it’s “natural” becuase???????????

    *rolls eyes*. Please enough of d hair garbage, this is not a proud black and afroccentric hair site. Take that somewhere else abeg.

  29. Tiana

    May 14, 2009 at 9:15 pm

    I agree with you. But you must know that a lot of people lost those virtues and values. It’s too bad, too bad.

  30. Tiana

    May 14, 2009 at 9:18 pm

    100% true, it would have been better, but nowadays God seems to be the Number ”LAST” which is so saddddd.

  31. Nice Anon

    May 15, 2009 at 12:48 am

    See dem. Drinking panadol for another persin headache.

  32. agama

    May 15, 2009 at 2:06 am

    yup!Bella always does mention complexion…but its her web site

  33. agama

    May 15, 2009 at 2:08 am

    fo shizzle…true talk!

  34. Zenna

    May 15, 2009 at 3:21 am

    good thing that wordpress login is gone…cant be logging on to bella too

  35. Zenna

    May 15, 2009 at 3:27 am

    its no news really…playboy, fela dancers, miss nigeria(or any) its all same dont really see the biggy. its not prositution or rape and they are adults

  36. Nneka

    May 15, 2009 at 4:12 am

    ha ha! you’ve partially spoken my mind.All this natural hair and mixed-race (abi na half caste) debate is putting me to sleep seriously.


  37. ajiri

    May 15, 2009 at 9:34 am

    good for her. she is a strong, educated woman who obviously has a plan and knows what she is doing. more grease to her elbow and i hope to hear great things about her very soon as i know this is just a stepping stone.

  38. nnenna

    May 15, 2009 at 5:34 pm

    she has a fantastic bod….

  39. anon

    May 16, 2009 at 12:50 am

    Her Body Her Business.. and we all know a Degree does not make you succesfull!!!

  40. WHATEVER!!

    May 16, 2009 at 12:54 am

    Really is this news is she the frst Aafrican woman to expose her body or do something in the sex industry open and publcly A BIG FAT NO!!!!! SO BELLA WHAT REALLY GIVES WH THIS ARTICLE I THINK YOU COULD HAVE FOUND SOMETHING A LIL BIT MORE INTERSING TO BLOG ABOUT!! THE ARTCLE DOES NOT MAKE SENSE AT ALLLLLLL!!!!!!!!!!!!!!

  41. WHATEVER!!

    May 16, 2009 at 12:55 am

    typos all over my post pe le typing with anger!!

  42. WHATEVER!!

    May 16, 2009 at 1:03 am


  43. N.I. Vixen

    May 16, 2009 at 4:53 am

    Well I can’t say I’m proud, but I’m not downing her, she is an adult and she can do what she pleases. As long as its not prostitution, porno and all that other stuff.

  44. N.I. Vixen

    May 16, 2009 at 4:56 am

    man eggo i couldn’t have said it any better!! i definatley agree with you!!

  45. lurker

    May 16, 2009 at 8:56 am

    Na wa o, I scanned & rescanned, didn’t see where Bella mentioned complexion once, so what are omoye & agama on about? How can u “imply” complexion????Maybe I’m blind sha.

    The way some people act about nudity sef, u’d think they bathed with 3 piece suits on. Playmate of the year, ko easy? Abeg people should congratulate the babe, not try to strip her of her african roots,she don try; hopefully she can parlay this into a career in media or acting.

  46. ajiri

    May 17, 2009 at 1:24 pm

    @luker. thank you my sister. to think of the thousands of women that make the pilgrimage from all over the earth to the playboy offices every year to do a test. to cross the huddle of centerfold, playmate of the month go reach playmate of the year. it is not beans. like i said before, its just a stepping stone for her.

  47. Bea Pearl

    May 17, 2009 at 5:22 pm

    in my opinion this is G R E A T N E W S. GREAAAAAAAAAAAAAAAT.

  48. Bea Pearl

    May 17, 2009 at 5:43 pm

    oo lawd am so sick of this pple dat tlk abt values and virtues and culture or watever dat crap is. puhlizz. even within our selves, as a nigerian, the yorubas blieve dey have more respct nd culture dan d igbos etc. plss with all d values and crap u have where has it taken u too? uhn? and dey tlk abt being westernized. so i guess going to skool and at d end of d day workin in an oil company which is owned by a white man is also westernized. y dont u go work in ur FATHERS FARM then. like seh 60 percnts of gurls in lag no get sugadaddy. which is worse? hisss. nonsense. this is great news.. being african or swedish or wat not .. its good news. Its dis same AFRICA WITH SO MUCH VALUES AND VIRTUES OR WATEVER DAT TRASH IS that we hav men who marry more than one wife o, its dat same place they have juju like crazy o. but NO sum pple will come here and type TRASH. yh yh we know everybody has deir opinion buut plss think b4 u type. THINK. U guys hav been holdin on to this value thing for years and it hasnt taken u any step further, it hasnt made ur cuntry any better. its even within ur own eyes Dbanj is comin out with a dating show and watch how much gurls will appy for that thing. AND GURLS IN AFRICA ARE NO BETTER THAN GURLS HERE. even in d villages sef. hisssssssssssssssssssssssssssssssssssss

  49. Tee

    May 17, 2009 at 6:54 pm

    Spell check is not there for decoration u know…. USE IT!. Also, WTF are u on about???????…. where the hell did she mention “complextion” (as u put it)?. There are too many irritants on this site lately…. u guys ALWAYS have to find something to complain about. Get a life jo!

  50. wienna

    May 18, 2009 at 5:40 pm

    The girl reminds me of Melissa Ford.

  51. CiCi

    May 19, 2009 at 4:26 am

    Bella is not getting paid for this blog, She is doing us a favor, and it will be nice to respect her and her time. She brings news relating to Africa, Africans abroad, so we can be aware of what is going on. Whether bad or good news, her story is in the news, and Bella happens to blog about it. If someone thinks is bad news, can you not blame it on the blogger, because it has nothing to do with her.

    I don’t care about playboy either, but I’m not going to start debating if it’s bad news or not, or if she’s more European or African. Her heritage is part of who she is, it will be mentioned, it does not mean someone is idolizing light skin complexion or been biracial. The typical African gets a degree to be a doctor or engineer, but she’s doing something different that might be seen as negative to Africans, does not mean Bella supports it, but I understand where Bella is coming from.

    Africans especially Nigerians always act like we are so good, and this or that is not part of our culture, but there are so many things going on in Africa, it’s just not accepted publicly because people are scared of what others will think of them. Playboy is just an advanced and westernized version of an African man who has five wives and concubines living in his house. He chooses the best looking women according to his standard of beauty. If Africa was exposed to the same technology or things that the western world is exposed to, I bet you they will be doing the same thing, if not worse.

    When I first heard the news on TV, I was just happy that it was not the typical news we hear or see about Africa or Africans, like AIDS, poverty, Nigerian scam or help the little African children with flies in their eyes, or some African who enjoys climbing trees, and kills animals to eat because he does not have any food to eat, so i will say good news, even though i personally don’t support playboy.

  52. GamGam

    May 20, 2009 at 12:23 pm

    Sorry? is she Nigerian now or something, why is it news at all???

  53. Olayinka

    May 26, 2009 at 2:00 pm

    I dont know if I would regard this as a good or bad thing, but in the same breathe, I agree with CiCi who says at least its a far cry from the stories and poverty stricken Africa we see, aids, fraud(419) and thenegative story is endless. But with that said, I dont know if this something to be proud of, but its most certainly a spectacle. My grudge with the whole playboy affair is the objectification, but there’s no one to blame. There’s a market becuase there are women who dont mind being objectified; to them its totally ok and cool to be objectified and wanked over, so who are we to label it good or bad. Maybe its unsettling that some people are hailing this so-called achievement, I now wonder what they would do if an african, true african from the villages breaks a world record like flying to the moon- I guess people celebrating this black bunny would be beyond estactic and strip!!!! Bella, thank you for bringing the good, the bad, the respectful, disrespectful and everything in between to us!

  54. AnyaPosh

    May 28, 2009 at 12:08 am

    my thoughts exactly. Same head…similar face!

  55. silva

    September 12, 2009 at 11:42 pm

    hello, its porno…didn’t she pose NUDE? dis case soft porn…

  56. sungura

    April 18, 2012 at 9:41 am

    When the father is African like Obama we say the child is African too,right, but when the mother is African why do we still say the child is African? isn’t that low self esteem?
    Exposing your body to the public isn’t a good thing to any person if at all is bad, whether African or Caucasian. I heard her speak her mother tongue in one of her shows that what am proud of.

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