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About to BLOW! Which Hennessy Artistry artiste will come out on TOP?



Last week, we introduced Hennessy Artistry’s 2009 Nigerian Campaign – Click HERE to read the post. An urban music competition featuring  5 uber-talented artistes who are on the cusp of stardom plus there is a twist, the artistes will not be going at this alone – they will be supported by an established producer who has worked closely with them.

The artistes will battle in a series of club gigs and then the winner will be announced at the grand finale on the 25th of September 2009. The artistes are Bez (for Cobhams), Ice Prince (for Jesse Jagz), Mo’Cheddah (for Knighthouse), Jimmy Flames (for Dr. Frabz) and Blaise (for Mr. Daz). And guess what? The headliner is none other than Mr. Incredible – MI. So that is sure to be a banger!

The headliner, MI with the contestants -

The headliner, MI with the contestants - L to R - Blaise, Ice Prince, Mo'Cheddah, Bez, Jimmy Flames

Bella Naija is going to be taking you along for the Hennessy Artistry journey, below, we profile all the artistes and producers – tomorrow, we’ll gave you musical sampler of the artistes’ work.

Bez and Cobhams

Team 1 - Bez & Cobhams

Team 1

The Contestant: Bez
Born Emmanuel Bezhiwa Idakula, in Jos, Nigeria, ‘Bez’ grew up as a musical child, absorbing every bit of music around him and transmitting it through his beloved instrument – the guitar. He pursued an undeniable passion for music in college, and honed his guitar skills day by day to produce one of the most remarkable playing styles.
Tagged as “the next big thing” by the Guardian and Thisday newspapers in 2008, his style can be described as a hybrid of jazz, soul, and world music – a really eclectic sound he terms ‘alternative soul’. Though different from the ever-popular ‘afro hip-hop’ genre, Bez believes the quality of his music will carve a niche for itself and take him to greater heights.

The Producer: Cobhams
Cobhams Asuquo likes to say that his music career started when as a child he used to puff his cheeks to play the 12-bar blues. Today, he is known for producing some of the finest artistes in Nigeria. Noteworthy among these artistes is the Nigerian soul-singing sensation, Asa, whose 2007 debut album became an international hit. In addition to producing the album, Cobhams wrote and co-wrote several of its hits songs. In 2005, Cobhams signed on to Sony ATV London as a songwriter. After working as Head of Audio Productions at a local label, Questionmark Entertainment, he set up his own recording facility in 2006. He is CEO/ Head of Productions of CAMP (Cobhams Asuquo Music Productions), an all-encompassing entertainment company that discovers, nurtures and exposes great talents. Cobhams has won multiple local and international awards for his creative and entrepreneurial contributions to the Nigerian music industry.

Team 2 - Mo Cheddah and Knighthouse

Team 2 - Mo Cheddah and Knighthouse

Team 2

The Contestant: Mo’Cheddah
Modupe-Oreoluwa “Mo’Cheddah” Oyeyemi Ola describes herself as a “new-age African woman”. Already labeled by some as the hottest female artiste in a long time, her versatility in both rapping and singing have earned her the titles ‘The Hip-Pop Princess’ and ‘The Swagger Diamond’. Mo, who grew up in Lagos, began working toward a career as a rap artiste at the tender age of 12. After the passing of her supportive beloved father when she was age 15, she committed herself to a demanding double life as both a Creative Arts student at the University of Lagos and a hip-hop artiste. Mo has since gone from strength to strength, recording tracks with heavyweights like M.I., Saucekid, Kel, Tha Suspect and many more on Vol.1 of the Knighthouse Street Scriptures Album in 2008 – a laudable feat for an 18 year old.
Mo is currently putting the finishing touches to her debut album, which will be released later in 2009. The album is being produced by Knighthouse, who first met and nurtured Mo when she was aged 12, and will include beats from prolific producers like Dr. Frabs, X-O and Jesse Jagz, as well as collaborations with M.I., Terry tha Rapman and more.

The Producer: Knighthouse
Knighthouse is the brainchild of a dynamic trio of high impact creative individuals – Aderogba ‘Rogba’ Arimoro, Lanre ‘Sabre’ Oladimeji and Temitope ‘Othello’ Gomez. Together they established Knighthouse in October 2006, driven by the desire and hunger to change the face of music production in their environment. Voted ‘Team of the Year’ at the 2009 Future Awards, Knighthouse forms strategic partnerships with independent young people of various talents. The team has produced songs for a range of artistes including Terry Da Rapman, Kel, Mode 9, Ill Bliss, Rooftop MCs, and KB of the Trybesmen, and is now working on The Knighthouse Street Scriptures project.


Team 3 - Blaise and Mr Daz

Team 3 - Blaise and Mr Daz

Team 3

The Contestant: Blaise
Obafunke “Blaise” Martin-Luther is a rapper, lyricist, composer, spoken word poet and even a producer in her own right. With musical influences spanning from Queen Latifah, A Tribe Called Quest and Tupac Shakur, to Bob Marley and Fela Kuti, it’s no wonder that this young woman has earned the aliases ‘The Scorcher’ and ‘The Torch Bearer’. A meeting with Eldee, front man of the hip-hop group, The Trybesmen, in 2002, proved to be a turning point for Blaise who was included later in the same year as part of the ‘Da Trybe’ collective on the hit single “Oya”. Soon afterwards her singles, “The Definition” and “Bragging Rights” (a collabo with former Da Trybe mate, Freestyle), earned top spots on several radio stations across the country, leading to a number of Hip Hop World Awards nominations for the young artiste. Blaise has composed and produced music for television and theatre productions, and also featured in MTV Base’s Advance Warning in 2008.
Her next move is the release of her album ‘Delivery Report’ which features herself, Cobhams and Jonah the Monarch on production, and a collaboration with M.I. The album will be released on her label – The Beat Cellar.

The Producer: Mr. Daz

Mr. Daz is the force behind the record and production company, Nuverge, which has its roots in a range of genres including hip-hop, R&B and classical music. His collaboration with the artiste Faze on “Tattoo Girls” led to a series of other dazzling productions for top Nigerian artistes, most notably “Collabo” by Deebee. Immersed in music from as early as 16 when he performed with the gospel hip-hop band ‘AFXC’, Mr. Daz is a trained musical theorist and sound engineer – and one with a long-running career as a classical chorister to his credit. Mr Daz has produced hit records for a variety of artists including Ecetera, Slam, Terry tha Rapman, Ruffman, Ego, Blaise, Illbliz, Nyore, Ksho and many more.

Team 4 - Jimmy Flames & Dokta Frabxz

Team 4 - Jimmy Flames & Dokta Frabz

Team 4

The Contestant: Jimmy Flames

Jimmy (a.k.a Damola Sonupe) is the premier artist on the label – N’sayne Entertainment – run by Dokta Frabz. He has lived in Nigeria, Ireland and Guyana in the Caribbean, where he performed with rock groups and at talent shows, worked as a TV presenter and radio host, whilst also honing his rap skills. His experiences in the Caribbean and Europe, he feels, bring something new to the Nigerian music scene and make him more versatile – especially when combined with the stellar production of his long-time friend Dokta Frabz. Jimmy’s depth and range as an artist is reflected in the spectrum of genres present on his debut album – rap/hip-hop, Afro hip-hop, dancehall and rock.

The Producer: Dokta Frabz

Dokta Frabz’s philosophy in life is “If you can’t be good, then be bad”. Funny, adventurous and dexterous, he is known for a versatility in production that allows him to switch genres with ease, between styles of music of his choosing. Frabz grew up listening to Timbaland, Dr Dre and Dark Child but firmly believes in the indigenous music industry here in Nigeria. He runs N’sayne Entertainment and is excited about Jimmy Flames who he describes as vibrant, talented and diligent. The line-up of artistes he has worked with include Durella, Weird MC, Shank, D’banj and Kween.

Ice Prince & Jesse Jagz

Team 5 - Ice Prince & Jesse Jagz

Team 5

The Contestant: Ice Prince
Ice Prince has been described as the “Crown Prince of Hip-Hop”. The lyricist and Jos-native (born Panshak Zamani), cites his musical influences as Nigerian artistes M.I. and Jesse Jagz alongside Notorious B.I.G, Rakim, Jay-Z, Common, Talib Kweli and Kanye West. In 2004 his debut single, ‘Extraordinary’, hit the airwaves in Jos, propelling him to instant fame in the city. Prior to that, his deft lyrical delivery on M.I.’s hit single, ‘Blaze’, also featuring Jesse Jagz, earned him the nickname “the lyrical miracle”. He has since collaborated with other artists like Dekunle Fuji, Banky W, Kel, Gino, Terry Tha Rapman, Sauce Kid, Djinee, El Dee and Naeto C. Ice Prince has performed at the Hip Hop World Awards, Rhythm Unplugged and Thisday International Music and Fashion Festival among others. His debut album, on the award-winning Chocolate City Music label, is due for release in early 2010.

The Producer: Jesse Jagz
Jesse Jagz has gone from playing the drums at age 7, forming dance groups and gospel groups, to becoming a multi-award winning producer and well-respected artiste in his own right. His production credits include M.I., Mode9, Banky W, Majek Fashek, Ruby, Ice Prince, Faze, Djinee, Kel, Shank, Tosin Martins, Sasha and a host of others. Jesse has represented Nigeria at leading international music festivals, and has opened phenomenal shows for the likes of Jay Z, Rihanna, Usher and Beenie Sigel. Past solo hit singles include Bend Down Low, Sugar Cane Baby and The Greatest, while his newest singles Wetin De and Pump It Up are currently topping charts across the country.
Tomorrow, we will upload the entire ‘mixtape’ featuring a compilation from all the artistes.

Hennessy Artistry Logo BlackCheck out the schedule below for Hennessy Artistry events taking place this week! Visit X2 on
Don’t forget the official website You can also search for Hennessy Artistry Nigeria on facebook + twitter

This Week’s Events

  • Sept 8th (tomorrow): The Producers live on-air with Big Time at 4pm on RHYTHM 93.7FM
  • Sept 9th (Wed): The Contestants live on-air with Big Time at 4pm on RHYTHM 93.7FM
  • Sept 10th (Thurs): 1st Live Club Show at Saipan at 9pm in V.I
  • Sept 11th (Fri): 2nd Live Club Show at Volar at 9pm in V.I

So any early faves? Who are you rooting for….


  1. Lamisa

    September 7, 2009 at 3:40 pm

    This seems like a really cool concept. I will be rooting for Mo’Cheddah. She has been featured on BN a couple of times and her music is hot. Go Mo!

  2. Ooops

    September 7, 2009 at 3:46 pm

    Bella what is the prize money? some of these contestants are very cute! I have my eyes on Ice Price…let me start plotting hehehe

  3. Lala

    September 7, 2009 at 4:31 pm

    Bez for the win!!!!!!!!!!!!!

  4. bubbles

    September 7, 2009 at 6:40 pm

    mo’cheddah is so cute…hope she winz……

  5. jide

    September 7, 2009 at 8:17 pm

    Jimmy flames is the next big thing mehn,he is so cool. Cheers

  6. Princess

    September 7, 2009 at 8:44 pm

    Ohhhh this sounds interesting!! I’ve heard of Ice Prince, he is pretty coool!!! The songs i’ve heard so far are nice. Can’t wait to hear the others!

  7. Ladi

    September 7, 2009 at 11:08 pm

    Bez was my senior in Loyola!!!! In that case, I ‘m rooting for him!!!!

  8. tosin

    September 8, 2009 at 2:07 am

    Jimmy flames look lik a cool dude heard bout him, i think i’ll go for him

  9. lolade

    September 8, 2009 at 2:18 am

    Nice am loving it, how do we get in for the shows, is it free?
    oh i hope Jimmy Flames wins

  10. FirstIWantToDanceWithYouPere

    September 8, 2009 at 3:52 am

    i can see Mo cheddah has some lil mama n teyana taylor style going on…me like!!

  11. Misz

    September 8, 2009 at 4:08 pm

    Go Mo!!! i’m rooting for her..she’s gonna win this!! She’s the shizznitt!!!

  12. bam

    September 8, 2009 at 11:10 pm

    bez bez bez all d way

  13. Obi-talker

    September 9, 2009 at 2:47 am

    this is so hot that I am wishing i was in niaja right now to follow this thing. that Mo girl is on fire as in check out the pink snickers na. childish yet wild. Ew! things dey happen for this our entertainment industry o!

  14. IKDON

    September 9, 2009 at 2:32 pm


  15. TRUE

    September 10, 2009 at 1:05 am

    I love dat mo cheddah girl. her songs are fresh!

  16. B-Wiz

    September 14, 2009 at 12:24 am

    Its Ice Ice prince all d way mayn.dat nigga adds me up as a friend on facebook,i’ma poke him all day long.d guy is sick wit d flow best bliv he winning dis ryt here..

  17. zainab

    September 14, 2009 at 8:02 am

    Dr Frabz is a very unique producer,i m one big fan i have listened to a lot of songs he produced and i have watched some of his stage performance,i believe jimmy flames will do very well cos i heard his flow in jangolover and damn this boy brings in a lot energy and he has this kinda mixed swag that aint just Nigerian,plus the dude is so FINE hmmmmn.

  18. onye

    September 14, 2009 at 8:05 am

    Go Dr Frabz and jimmy flames,we always feel it whenever you are in the building.

  19. olabisi

    September 14, 2009 at 8:12 am

    oya now lets go,enu ose yin dokita frabz and jimmy flammes loving dat name by the way!

  20. c& c collectns

    September 17, 2009 at 9:28 am

    am up wit the ice prince and ofcourse bez!!!

  21. mr muyis

    September 18, 2009 at 5:40 pm

    Bez, all the way! cobhams is one of the greatest talents Nigeria has ever had. all the best cobie&best

  22. mr muyis

    September 18, 2009 at 5:40 pm

    Bez, all the way! cobhams is one of the greatest talents Nigeria has ever had. all the best cobie&bez

  23. yemi

    September 18, 2009 at 6:18 pm

    left to me, among the contestants, ice prince rocks, they all are good tho! there are madt producers on here, frm cobhams to jessy jaggz to frabz… i mean they’re great. if i had heard any of jimmy flames’ works i wulda been able to say if he’s gon’ but i havent! I give it up for ice prince!

  24. taiwo

    September 18, 2009 at 7:25 pm

    its dokta frabz all the way plus jimmy flames looks really cool too..GO FRAMEZ…LOL!

  25. aliu sanni shittu

    September 19, 2009 at 1:27 am

    dokta frabzz in the building,jimi your song rocks men……kip it high


    December 12, 2009 at 6:00 pm

    i love the music industry alot and i really want to know about cos am very talented with music i want to work with dbanj

  27. xkape

    December 15, 2010 at 8:56 am

    i want to work with ice prince,mi and jessy jagz.

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