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Luxury Brand Amosu commemorates Nigeria at 50 with a special limited-edition “Amosu Rolex Submariner”



As the 1st of October 2010 etches nearer, each day seems to reveal a new “Nigeria at 50” project or product. Last week, Hennessy launched a special edition bottle for Nigeria’s anniversary and now British-Nigerian entrepreneur Alexander Amosu is well-known for his brand of luxury mobile phones and suits including the famous “most expensive suit in the world”. Now Amosu has announced details of his luxury product designed to commemorate the Golden Jubilee of independence in Nigeria.

The ‘Amosu Rolex Submariner’ was unveiled as the special limited item customized personally by Alexander, which will be made available from 1st October 2010 – the day Nigeria celebrates 50 years of independence.

The Oyster Perpetual Submariner is the quintessential timepiece preferred by societies elite and with only 50 ‘Amosu Rolex Submariners’ in production, this highly limited watch is set to be the must have item for discerning professionals with a taste for elegance and sophistication.

Special attention has been paid by Alexander and his team to ensure that the watch represents Nigeria impeccably. The customization of each watch showcases the luminescent indices, Rolex logo, date wheel, bezel markings second hand and dial text in white representing the white part of the Nigerian flag. The dial text will also show the words “Nigeria Submariner” in white. The date and dial will be green to represent the green of the flag.

Each of the 50 limited watches will be labeled 1-50 with number one being reserved as a gift to the President of Nigeria. Numbers 2 – 10 will be available to buy via auction on a dedicated action line on +44 7971 678 858 officially reserved in celebration of Nigeria’s Golden Jubilee to top Government executives and Nigerians super elite. Whilst numbers 11 through to 50 can be bought from starting price £15,000.

For ladies, There are 50 limited edition watches in a different Rolex design also commemorating Nigeria’s Golden Jubilee. Further customization is available with the use of diamonds, gold and personalization of names or company logo truly making it one of its kind.

Alexander Amosu says “This project has been months in the making. As a proud Nigerian, I wanted to do something special to mark this historic occasion and I felt that a luxury timepiece was the best way to do this… I wanted to create a timepiece that could be passed down from generation to generation, A legacy timepiece.”

An interesting concept for those who want to invest in an item that commemorates Nigeria’s golden jubilee.With only 50 being produced, we reckon that most of the buyers will be Rolex collectors and patriotic moguls.


  1. Musings of Ewa

    September 27, 2010 at 4:13 pm

    that’s some serious luxury, 15k pounds… smart businessman

  2. Miss ATL

    September 27, 2010 at 5:38 pm

    Nice one!

  3. Nicole Oniga

    September 27, 2010 at 7:44 pm

    This DIVINE

  4. jolie

    September 27, 2010 at 8:27 pm

    wud love to have one….

    • micheal okonkwo

      September 28, 2010 at 10:38 am

      wouldn’t we all?

  5. Gino

    September 27, 2010 at 10:01 pm

  6. Luella

    September 27, 2010 at 10:34 pm

  7. Judith

    September 27, 2010 at 10:57 pm

    a case of the emperors freaking new clothes. its a bloody machine that tells d time, y so expensive.

  8. Someone

    September 28, 2010 at 12:32 am

    nice watch but too expensive lol

  9. 1234

    September 28, 2010 at 4:39 am

    When does green/white ever look bad! Of course I love the concept but for $30+K… hmmm

    • tj

      September 28, 2010 at 6:02 am

      Haba…the price is too much but its a good idea though. Is it only more or do the black strap links look very “un-rolexy”?

  10. tatafo

    September 28, 2010 at 8:59 am

    Does he have permission from rolex? I suspect not. Another case of naija 419.

  11. Lola

    September 28, 2010 at 12:42 pm

    Way to perpetuate the unwarranted distinctions between the absolutely useless and exploitative ruling class of Nigeria, and the rest of us. I have to give it to him though, Amosu is a sharp guy, exploiting that innate, ridiculous need that our people have to feel exclusive (the same reckless, laughable need that has homes on Bourdillon/Gerrard rd going for 1billion naira!). No doubt, the price of the watch is highway robbery, but I say better in his pocket than in ‘theirs’. Tsk tsk tsk….

    • Lola

      September 28, 2010 at 12:46 pm

      And seriously, my people, why spend the equivalent of 2years of private school, a brand new car, a down payment on a home, a business start-up overhead, etc. on a watch that MOST LIKELY won’t get a second glance?! Just asking…SMH…

  12. mariaah

    September 28, 2010 at 9:07 pm

    Ahhh that’s a “proper” uni in jand’s 1 yr school fee oo… Nyway I know the type that will buy not the type of Nigerian that owns a business that started through sweat and turmoil…. “From” 15 thousand quid is not a joke faa, people are hungry around the world and a human being is wearing a watch that costs so much… My God is alife, O ma se oo!!

  13. Bili

    September 28, 2010 at 9:43 pm

    I like entrepreneurs but im sorry this doesnt do it for me….why 15k? If he really wants to do something as an great nigerian, why not make watches for the poor who cant afford watches!!!

    Why be part of the ridiculous culture of nigerians wanting to ball when millions of people, kids cant afford a single meal!

    So Mr Amosu, if you’re reading this, its not too late to do this also…..Please…dont promote the selfish, extravagant lifestyle of the wealthy nigerian!

  14. Omada

    September 28, 2010 at 11:06 pm

    call me cheap, but even if i am as rich as Dangote, i will not spend this much on a watch. say wetin happen?

  15. Omada

    September 28, 2010 at 11:09 pm

    if i am a nigerian politician stealing money by the billions of course buying a watch like that won’t be anything, after all i didn’t work hard for the money.

  16. Yeye Oh

    September 29, 2010 at 10:46 am

    Lol……See as the poor curse themselves more :did someone just say if he were rich he will not still buy it….hahaha…..They don’t spend money in heaven oh its to be spent on earth for enjoyment and ” flensure”.
    As for me and my house hold if i have the money whether thru sweat or lottery Yes i will buy it not only as an investment but also as a swagger gift for myself.The only thing i donot pray to do with it is to oppress.
    P.s Amosu pls send me number 50 it will ginger my swagger….I am in love with luxury.9ja o ni baje oh.

    • Lola

      September 29, 2010 at 11:06 am

      Yes dear, we won’t spend money in Heaven, but our children and grandchildren sure could use it here on earth. ‘A wise man leaves a legacy for his children’s children…’ something like that. But hey nothin’ spoil, do you. 😉

    • Omada

      September 30, 2010 at 1:48 am

      if you work hard for your money you will not waste it.

  17. temi luv

    September 30, 2010 at 12:14 pm

    I really dont get this whole watch thing i swear. Making a watch that costs 15,000 pounds to celebrate the Nigerian Independence. Na wa o!!!! Reserving 2-10 for top officials and socialites. This is crap i swear. Im not one to say negative things but for those who can afford it and have nothing better to do with their money,i say GO AHEAD!

  18. laide

    September 30, 2010 at 9:37 pm

    I must confess, i luv Alexander’s concept of the exquisite timepiece, but from the onset its been reserverd for only those can afford it (those who robbed Nigeria), oga Alex i suggest u sell it for a higher price but please plough back the proceeds into the country where the money came from initially, at least it makes u more patriotic than they are.

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