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Celebrities, Music, Fireworks & Maltina! Maltina relaunched with pizzazz at the “Sharing Happiness” Event



The Terrace Sky Garden of the Oriental Hotel in Lekki, Lagos was a beehive of activities as A-List celebrities D’banj, Banky W, Wizkid, Bez, Uche Jombo and Dr. Sid took centrestage as leading brewed non-alcoholic malt drink, Maltina was unveiled in a blaze of fireworks. The event also attracted hundreds of excited Maltina consumers  including  customers who won VIP tickets – The VIP ticket winners enjoyed a deluxe night out, they all arrived  in three limousines accompanied by superstar Banky W.

The brand’s new look and new pay-off line were also unveiled at the event. The new look and pay-off line “Sharing Happiness” are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

According to Jacco van der Linden, Marketing Director, Nigerian Breweries Plc, Maltina is a very lively brand which is interested in sharing happy moments with its teeming consumers across the country. He stressed that the event which attracted celebrities across the country is a show stopper which will be indelibly imprinted in the minds of Maltina consumers for a very long time.

He added that, the Maltina brand has maintained its position as the malt drinks market for the past 35 years – by being close to the hearts of many Nigerian consumers – “To remain the number one malt drink in the market, Maltina is now bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand”.

The initiative stems from our desire to continuously offer the Nigerian consumer the highest possible value for money. The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.” van der Linden noted.

He stressed that the new look Maltina remains the same in composition and taste and can be enjoyed as before -“Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.”

Also giving credence to the new proposition, Ngozi Nkwoji, Senior Brand Manager Maltina, said the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality.

Nkwoji stated that “the cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.

The consumers’ ever changing needs and environment requires that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.

Banky W performing

Banky W giving gifts to guests

Bez on stage


Dr Sid performing

Cheers to Maltina


Red Carpet

Banky W and VIP Guests

Bez, Uche Jombo, Banky W with VIPs

Dr Sid and Banky W with some guests

Kehinde Ebuoma, Brand Manager - Heineken with a guest

IK Osakioduwa

Jacco Van Der Linden, Markteing Director with Ngozi Nkwoji - Snr. Brand Manager

Presenter with Ngozi Nkowji, Senior Brand Manager Maltina

Soundcity Presenter with Bez

Uche Jombo

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  1. jennietobbie

    February 17, 2011 at 11:35 pm

    i love

  2. zeenie

    February 18, 2011 at 12:14 am

    Hmmm Nyce…I fink Uche jumbo looked gud…

  3. mary007

    February 18, 2011 at 1:59 am

    Love what Uche is wearing minus the wig


    February 18, 2011 at 2:24 am

    why is Uche Jombo looking 40 years old? that wig is not a good look, it just adds age.
    on a lighter note, the event looked fun. it seems like banky knows how to work a crowd.

  5. isaw

    February 18, 2011 at 2:30 am

    Banky is checking UChe Jumbo out oooo.. 😀

    • Miss Face

      February 21, 2011 at 12:10 am

      Eh! Abeg where?

    • Miss Face

      February 21, 2011 at 12:16 am

      Oh! its true ooo.the pic with him, bez, uche and d ‘vips’. Banky,..hhmmmm… toh bad! am checking u out too!cutie,cuddly banky

  6. indomie

    February 18, 2011 at 7:24 am

    Why is someone wearing a burberry scarf in HOT ass naija? He no see burberry tie buy???

    • nae nae

      February 18, 2011 at 9:18 am

      oh shattap! its like asking why girls carry pashminas about *rme*

    • Sugar

      February 18, 2011 at 6:29 pm

      Girls use pashminas on their heads nt necks. Bt it’s ok if u r tryin 2 excuse d fact dat u use it 2 in dis freaking hot weather.

    • Sugar

      February 18, 2011 at 6:23 pm

      Wat pple would do for fashion.

    • Topman Jefferson

      February 23, 2011 at 1:26 pm

      wassup indomie… i put on d burbery [email protected] got me a blackberry by Banky… ur reasons gud yh bt d benefit beta

    • Topman Jefferson

      February 23, 2011 at 6:26 pm

      D event was off d hook… Dnt indosid ma indomie o! Mr indomie

  7. Domina

    February 18, 2011 at 9:57 am

    Is that a wig on Uche’s head????

  8. Kilonsparkles

    February 18, 2011 at 10:23 am

    Sans the wig, Uche looks nice.

  9. nnaeneka

    February 18, 2011 at 1:23 pm

    nice people

  10. laraak

    February 18, 2011 at 3:41 pm

    Uche would luv to knw what d problem is with u and fasshion wetin happen biko jare…wig dey makert or u never hear of Brazilian hair.

    • Nelly

      February 18, 2011 at 4:47 pm

      This is annoying. There’s nothing wrong with her look

  11. arit

    February 18, 2011 at 6:18 pm

    This event looked lovely, but I wonder why Nigerian Breweries didn’t feature any of the bands from it’s Reality show Star Quest. Those bands get barely any publicity, it would be a boost if their own “parents” gave them a leg up

  12. ruby

    February 18, 2011 at 7:23 pm

    Why do dey keep typin IK’s name wrong??its OSAGIODUWA NOT OSAKIODUWA……*SMH***

    • Africhic

      February 19, 2011 at 12:21 pm

      Bella Naija is write. Why would you be correcting what you know nothing about? nothing as as annoying as an ITK that does not know. duh!

    • Africhic

      February 19, 2011 at 12:22 pm

      “Right”. I am almost as bad as you……

  13. toto

    February 19, 2011 at 5:55 pm

    the event look like it was fun..
    Bez is my guy…needs more publicity
    please help support

  14. Fairy Godsister

    February 21, 2011 at 1:23 am

    Uche Jombo, Uche! Uche! How many times did I call you? The 70’s called, they want that wig back!

  15. stella

    February 21, 2011 at 9:53 am

    Banky i dey feel u

  16. bibi

    February 21, 2011 at 11:43 am

    uche,,,,pls get a good stylist

  17. Bidemi Adetola

    February 22, 2011 at 4:26 pm

    Just so u know d guy wit d burberry is my bestie n he won a bold3 frm Banky W cos of dat same scarf…banky said he like it so quite hating… Gwad i had mad fun @ d VIP treat …d Limo ride was exclusive…lots of prices won…YIPPY!!!


      February 22, 2011 at 5:32 pm

      who is hating? can the scarf be cute to begin with?

  18. Bidemi Adetola

    February 23, 2011 at 9:41 am

    Just so u know d guy wit d burberry is my bestie n he won a bold3 frm Banky W cos of dat same scarf…banky said he likes it so if u don’t mind quit hating… Gwad i had mad fun @ d VIP treat …d Limo ride was exclusive…lots of prices won…YIPPY!!!

  19. Bidemmy

    February 23, 2011 at 7:00 pm

    @Topman… Nice… but mii kinda hating u know y*winks*…to dem hataz go hug trans4mer…lwkmd

  20. Dejo Ajayi

    March 1, 2011 at 9:35 am

    i was @ d event. I had mad fun and everyone was looking good. We all shared happiness is all i can say.

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