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“Modern Shapes…Intricate Details” – Bridget Awosika Spring/Summer 2011 Collection

BellaNaija.com

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It has been 2 years since a young designer named Bridget Awosika invited fashion insiders to experience a preview of her Spring/Summer 2009 collection. At that time, many were unacquainted with the brand…a lot has changed since then.

In 2010, the Bridget Awosika fashion brand reemerged on our red carpets and on magazine covers. The young fashion set were clearly besotted with the label and stylistas including Eku Edewor, Zara Okpara, Agbani Darego, Tiwa Savage and the designer herself set the red carpet alight in pieces from the brand.

2011 is here, Bridget Awosika has just won The Future Award for Designer of the Year, now the label has presented its first complete collection in Nigeria. The Parsons School of Design graduate tells us that “this collection introduces the Bridget Awosika label and its design aesthetics as the new modern luxe label exemplifying understated chic glamour with a bit more creative, edgy, modern minimalist’s approach with a youthful take on upscale and a few African inspired traditional dressings.

The collection has been presented in a unique way, in addition to the traditional photo lookbook, the designer has also released a video presentation of the collection. This ingenuity extends beyond the presentation to the clothes. With their Spring/Summer 2011 collection, the Bridget Awosika label delivers a collection that is truly international, however infused with touches of ‘home’. In the vein of Hussein Chalayan and Viktor & Rolf, Bridget Awosika makes sensational use of “modern shapes, asymmetry, clean lines, cuts, draping and intricate details”. At first glance, the collection seems to be targeted at the fashion forward lady, however a closer look reveals pieces that can be adapted for every woman who wants to experience her style star moment.

Collection statement by Bridget Awosika

…As this is the first official launch of the brand, the idea behind this collection was to present the variations of what the line has to offer without restricting it to a particular theme just yet but continuously drawing from that which is a staple inspiration for the line… Modern shapes, asymmetry, clean lines, cuts, draping and the intricate detailing as seen with the with recurring theme of accordion pleats, ruching on the side panels of the aso-oke linear mini dresses and a few other short dresses, as well as the hemlines and the delicate cuts. It further explores textures, shades of neon colors, the African tye dye process and a new approach to the “ipele” aso-oke as popularly worn by the Yorubas for special occasions as a shoulder shawl or one-shoulder sash is introduced as it is modified into a half jacket with a youthful edge, paired with the white tank and the neon pink pleated skirt as the new 3-piece look. The evening dresses tend to have an understated alluring appeal whether in a sensual, soft and organic flow as seen in the dresses with the draping or others with a strict linear structure particularly the final dress revealing a more architectural structure but still with a bit of a “relaxed” feel to it.

Bridget Awosika – Spring/Summer 2011 Collection – Video Presentation

117 Comments

  1. mary007

    February 5, 2011 at 8:13 pm

    Very creative, I like the fact that there is a signature style to all her designs

    • Miss Face

      February 5, 2011 at 9:44 pm

      very creative i agree but WHERE ON PLANET EARTH DID THEY EXCAVATE THIS MODEL FROM? The girl is just……………. there!

    • THE AMAKA

      February 6, 2011 at 12:40 am

      Face of Sleek 2009; Makida Moka

    • femi

      February 6, 2011 at 2:30 am

      YESSSS!!! This is brilliant! Absolutely my best I’ve seen on here! Love it! Can’t stop watching the video!! Signature style on point! Creativity! Originality! Yesss! I see her doing very well internationally without a doubt! The last dress is a masterpiece. Truly a work of art!

    • bola

      February 6, 2011 at 11:33 am

      Omg that is exactly what I was thinking when I watched the video!! I think she will do very well internationally too. Truly amazed by her vision and ideas man! Bridget Awosika is a STYLE/DESIGN STAR!!! Love love this collection. Her work honestly screams designer and not tailor. I almost fell off my chair when that final blue dress came on! Jesus! That is art and that is workkkkk! Thank u Ms. Awosika for thinking outside the box and I loved your outro speech too looking gorgeous as always 🙂 🙂 please don’t slow down this year but keep it up!

  2. Straight4ward

    February 5, 2011 at 8:22 pm

    I’m sorry but most of these pieces look very weird and unwearable..
    Oh i think i’m first to comment today so hopefully i’ll get the wonderful prize all first commentators seem to get!

    • THE AMAKA

      February 6, 2011 at 12:39 am

      not quite….lol

    • helen

      February 7, 2011 at 2:34 am

      But what isn’t wearable? Some of the pieces here have actually been seen on a lot of folks on the red carpet and fashion magazines. I can’t remember all but didn’t eku wear the very first white drape dress but in a green color months ago at the mnet launch? Toni tones just wore another variation of it at the future awards, eku wore the black sheer dress for wow front cover, the half jacket dress for the spread, the blue dress was also in genevieve, tiwa wore the long strapless green dress at her tuface opening and even bridget just wore the snake skin skirt at the mamas that everyone was loving so I’m confused really with the “not wearable” comment. Maybe not wearable for everybody but u say it like some of her pieces have never graced the red carpets with people loving it! Maybe the finale dress sha but isn’t that obviously more editorial? As in for celebrity editorial shoots?

    • nubie

      December 31, 2011 at 3:09 am

      Well, whereas you may think the peices were weird, I thought they were edgy and refreshing! But like you I also have a problem with the peices: the construction on them! Chai! crooked seams, lines, bumps here and there…and in the video the camera-man/woman dare make close-ups! I was shocked. If you don’t have atelier please get a Togolese tailor to do it for you, those ppl have ridiculous construction skills!

  3. NNENNE

    February 5, 2011 at 8:30 pm

    AWESOME!!!

  4. PJ

    February 5, 2011 at 8:35 pm

    Hmmm, I commend the originality of the pieces. I don’t understand the concept though

  5. Chipii

    February 5, 2011 at 8:38 pm

    I like the designs. The only problem I have with Naija designers is tailoring. We need to up our tailoring game man! Granted, her pieces are not as terrible as some I’ve seen – but they aren’t perfect either. Perfect tailoring is what sets designer couture apart from high street wear. Keep it up sha and strive to do better! xxx

    • Ready

      February 5, 2011 at 9:15 pm

      Co-sign. I get that her collection doesn’t have to be wearable, but the tailoring and styling in this collection are unimpressive.

    • Q

      February 5, 2011 at 9:36 pm

      I dont know which problem u guys r seeing wit the tailoring….my only issue with this collection n which may be d reason u think d tailoring is not quite right, is dat u can tell dat these clothes weren’t made n fitted to this model in this shoot, plus d model isn’t doing anythin to sell d garment n dat rily is d designer’s fault cos if the vision fails den d designer fails in someway too n i can tell strait off that this model did not partake in any fitting/re-fitting of these garments……otherwise i think they r well executed, but of course d final telling will come from looking upclose n underneath d garment to actually see….n dat we cant do through our screens….

    • Molly

      February 6, 2011 at 12:05 am

      You can tell that she is very creative with her designs but I have to agree with the other 2 comments, the tailoring and I’d say the fabric quality is also off, u’d c dat if u’ve an eye for detail. As d say d devil is in d details….

      Won’t call this a luxe collection or pay top dollar for it either. She’s good and didn’t quite deliver this time, sorry!

    • Molly

      February 6, 2011 at 12:26 am

      You can tell that she is very creative with her designs but I have to agree with the other 2 comments, the tailoring and I’d say the fabric quality is also off, u’d c dat if u’ve an eye for detail. As they say d devil is in d details….

      Won’t call this a luxe collection or pay top dollar for it either. She’s good but didn’t quite deliver this time, sorry!

    • ez006

      February 7, 2011 at 12:00 am

      Whattt???! Are some people kidding me here? Yes you are all entitled to your own opinions but I’m sorry saying this collection’s tailoring is not good enough has me in awe!! I was one of the first stylists to pull pieces from her a long while ago and I was stunned by the finishing and attention to detail. I think a lot of people who have actually seen her pieces, worn it or even had something made by her would also agree with me. What I think you people are seeing is that yes I agree some may not actually quite fit the model well, too big on her and maybe how some things could have been ironed or so but noo wayyyy never that with BA pieces! If only you can even see the inside of some of the dresses. Seriously just ask around amongst the stylists, and people who have worn them. You think someone that does a neat precise job with the pleatings on that long lime green dress wouldn’t know how to finish garments??please if it doesn’t fit well or wasn’t ironed well doesn’t mean her tailoring is not good abeg! Don’t take one little thing and try to diminish the whole collection with that. I’m sure she would have wanted perfection with some other things you noted but my dear the parameters and what we work with here in naija sometimes just doesn’t allow us.

  6. samsie

    February 5, 2011 at 8:43 pm

    Hmm.r cut outs and asymmetricals in this season?the collection is quite graffic.nice evening gowns.

  7. Beauty Is Diverse

    February 5, 2011 at 8:54 pm

    Nice dresses.

    • chi

      February 6, 2011 at 5:56 pm

      you’re having a laugh, are’nt you? The dresses are really not great. The ones that are ok in terms of style end up in funny colors and the really look badly tailored! sorry o

  8. busola

    February 5, 2011 at 9:02 pm

    Some of them are nice but a lot of them seem to be unwearable..

  9. BB

    February 5, 2011 at 9:10 pm

    Thank you GOd that you gave me shapes in all the right places, that i am not straight like tooth pick

    • Adaeze

      February 5, 2011 at 9:38 pm

      LMAO!!!!! Nice designs, but in the first few pictures the model looks like she was forced to model the wears, at least do some poses to show case what you are wearing and add some flavour to it. But yea generally they look okay. Keep it up though 🙂

    • Sia

      February 5, 2011 at 11:12 pm

      Sometimes you need to pose. The whole point is to look at the shapes and designs of the pieces and not the poses of the model.
      Sometimes the poses can hinder people from knowing if certain pieces work for their body types.

    • Blossom

      February 6, 2011 at 7:38 am

      Love the designs. Absolutely HATE the modeling!

  10. Yemisi

    February 5, 2011 at 9:12 pm

    Enchante
    Very well executed pieces can go on a runway anywhere in the world!

  11. jenifa

    February 5, 2011 at 9:16 pm

    Nice and differnet but i dont see the practicality of most of the dessigns. While i can see/have see some of them on th red carpet, most of then are not wearble. i think she should stick with the long flowy dress designs. The short/cocktail dresses look unfinished

  12. efe tommy

    February 5, 2011 at 9:23 pm

    Wow!!!

  13. chichi

    February 5, 2011 at 9:36 pm

    I’m gonna ditto that the finishing in a lot of the pieces is very poor, but the designs are very unique and beautiful

  14. Peperempe

    February 5, 2011 at 9:44 pm

    This babe is a DESIGNER! Not everyone will like the collection and that is exactly the point. I for one love her point of view and the execution. However this model is not selling the clothes at all and neither is the photography/make up/ hair et cetera. In some pictures the girl face be like se dem no pay am complete money for the work!

  15. Q

    February 5, 2011 at 11:15 pm

    From one designer to another…..Nice Work!!!

  16. Bee

    February 5, 2011 at 11:22 pm

    Didn’t like most of them, plus the dresses are so ill-fitting on the model, and most of the garments are poorly made.

  17. ebi

    February 5, 2011 at 11:53 pm

    I love the designs but the model is making them look boring

  18. partyrider

    February 5, 2011 at 11:54 pm

    why is the gal standing like she was forced to wear the dresses..very uninviting.shes just there like a pole,standing at attention..smh
    nice work Bridget

  19. jay

    February 5, 2011 at 11:57 pm

    This is absolutley genius!! This is what I believe a true designer’s work reflects. People u really have to get your mind off just seeing “pretty dresses or tight fitting generic dresses”. I love that she took a bold step and did something different especially with the aso-oke. Haba now that’s originality and only a true DESIGNER would do that! Even bella stated up here…her work is reminiscent of the likes of real artists that actually have a conceptual view to designing like hussein chalayan and dem lot! And that I honesty respect! Its about time we start having nigerian designers that are actually creative, different and has that international appeal I beg! I for one I’m tired of seeing just the same same “just nice dress” with no real creativity behind it. Bridget Awosika is definitely a true designer and I believe when I look at works of other desingers I respect like deola sagoe, karl lagerfeld, hussein, or comme de garcon I don’t love everthing but I’m entertained and I respect their vision. So major kudos to Bridget. The true designer on her way to the top. I love this collection. Period!!!!

  20. Mariaah

    February 6, 2011 at 12:14 am

    Welldone to bridget for this but this model no be am at all.. Let’s forget that she’s quite slim, but those top designers use even more skinny girls for shoots and catwalk shows and d clothes fit properly. That’s why model castings are for, it goes two ways: you find a model from the beginning that you ll use for fitings and shoots or you use a maniquine all thru d design stages and at the end you find the “perfect model”. How? Use a specific size of maniquine and during the castng makes sure the model you choose is your baby rubber’s size.

    What is worth doing is worth doing well. That in fact, is what sets you apart from everyone else doing the same thing.

    • prettygorgeous

      February 6, 2011 at 11:57 pm

      Just goes to show how ill fitting clothes can make haute couture look like poor couture.

  21. abby

    February 6, 2011 at 12:19 am

    Hmm na wa for some people here o! If a designer shows a collection with just some ok dresses (aka silly overdone cocktail dresses, maxi dresses and some silly ankara non inspiring dresses) you will say there’s no originality. Now here is someone who is clearly showing originality you are still saying its weird and unwearable??? Its like you people don’t know what you want or just aren’t ready to see our designers get on that international level. This collection is absolutely brilliant and fresh for our naija fashion industry! Don’t worry if its not wearable for you. For crying out loud the babe studied at parsons and I know that school does not accept mediocre people at all and they train their students to be artsy and develop an individualistic point of view not common ideas if you get what I mean. I absolutely love this collection and I love and respect bridget’s approach! Only for the few… Who even cares about the model or foolish poses you would have loved to see?! Is it a dancing or flexibity contest?

  22. THE AMAKA

    February 6, 2011 at 12:24 am

    …that half dress half jacket made me go “HUH????”
    Makida Moka is hot right now, and i guess she can’t be stopped! the modeling looked a little sad/bland to me. idk…
    intersting pieces nonetheless.

  23. D.O.T.M.H.

    February 6, 2011 at 12:53 am

    Is she modelling her clothes?

    • jenifa

      February 6, 2011 at 1:03 am

      Good catch..she is most likely their relative…she kinda looks like her and Sarah

  24. StayWithME

    February 6, 2011 at 12:57 am

    Everybody running their mouths like they are professionals. LMAO.

    As an industry professional I have to say this is by far one of the best collections to ever grace Nigeria’s fashion scene. The architectural influences are well translated and applied onto every garment. Granted there are a few poorly fitted garments but that can always be adjusted per body and with production. Plus she was working under the tight market calendar (she mentioned it in her video), so she may have hurried some parts. All designers do, and even better if you can afford a number of constructors for your garments.

    Meanwhile re: the model, Makida rocked. Posing isn’t always overdone. Too much posing can also distract. Bridget is making a debut entry here, no need for wild/annoying poses.

    Lastly I wish Nigerians were more open to modern style and not the usual ostentatious Bollywood fashion or 80s shoulder pad-ridden looks. We are tired of gimmicks. Bridget Awosika is the REAL thing!

    • Peperempe

      February 6, 2011 at 10:11 am

      What’s with all these over-sabi fashion “insiders” coming on BN all of a sudden, and forcing it down our throats that the model rocked? So you all think that BN commentators haven’t seen international look-books or do not know fashion?

      First let me say that I loved the collection.Now we all know that the model wasn’t supposed to pose extravagantly, as it were, but her facial expressions are very unappealing and the styling is just poor. For example, a different hairstyle might have worked for some of the more futuristic designs ( not just the same ole 18 inch brazilian weave). Also the clothes weren’t fitted to the model, I mean look at that black snakeskin effect dress on her, I mean!!!

    • Molly

      February 6, 2011 at 11:07 am

      ‘As an industry professional….yada yada yada’ puhlease spare us…thats such a pointless pontification! The public buys the clothes not the ‘industry professional’ …some of us like it, some of us don’t, some of us want to like it but just can’t get past the quality. Being industry professional won’t change the simple fact that most people buy what they like not what the industry professional says they should like!

      What sets a designer apart is quality as well as design, thats why we pay top dollar for designer wears…oh well I forgot some do just for the status quo!

      Bridget is definitely talented as far as designing goes but she needs to bring the same level of talent to her choice of fabric (quality), cutting, sowing & fitting. The meaning of luxe is luxury…there’s nothing lux about poor quality fabric that u can spot a mile off and will fade once it goes in wash.

      Try embracing constructive criticism attimes, it will take u far…very far!

    • chi

      February 7, 2011 at 8:13 am

      Industrial professional from Project Runway or New York Fashion Institute? You guys do take yourselves too seriously!

    • changing faces

      February 8, 2011 at 10:04 pm

      hehehehehe… very well said! all the tailors i know are all designers now. cut and join foes not make one a byforce designer!

      she sure has a vision; some of the pieces are beautiful, others aren’t… so back to the drawing board “industry professionals”!

  25. IAMASOMEBODY

    February 6, 2011 at 1:07 am

    Abeg who are all these – commenting on the model’s poses, if you knew anything about fashion you would know that was the look they were going for. As a designer she showed what a lot of NIGERIAN designers are missing out of their collection CONCEPT DETAIL VARIETY TAILORING…you can also see some of the key SS11 tends in her collection slits, colour, sheer. This collections fabulous. PERIOD. thankyouplease 😀

  26. kay

    February 6, 2011 at 1:22 am

    You think she won designer of the year at the future awards for nothing? Sorry people its time for innovation, creativity, originality and something fresh! And Bridget Awosika is all of that and more! I lover the video presentation idea too! One of its kind and a new way of showcasing a collection. Welldone!! U are definitely on ur mark!

  27. Naija Babe

    February 6, 2011 at 1:26 am

    Biko…were they singing the national anthem when they were taking these pictures? why is the Model standing do straight, abi that the concept? Na wa oh.. Nice designs sha…but that Model…*smh*

  28. didiO

    February 6, 2011 at 1:51 am

    OMG!!! I was stunned when watched this video! WOWWWWWW!!! How many times can I say I loveeeeeee! It was truly inspiring for me! As a fashion insider and perhaps that’s why I appreciate it more I thought it was absolutely brilliant! Presentation was definitely on point and differnt. The problem is that people tend to like the same thing they have seen over and and over again. Yes nigerians love drama but please bear in mind it is 2011 and we are slowly shifting from all that over the top, unnecesarily dramtic and annoying redundant designs! This is clean and to the point! Real creative designers will get criticized, or mixed reviews on their first presentaion of their work simply beacuse it is NEW, a bit DIFFERENT from what people are used to, ORIGINAL and simply genious! I’m sure she herself isn’t expecting everyone to love it. That would make her a “very nice tailor” that is doing what everybody is doing and following what people seem to like and not a DESIGNER! This right here is called BOLDNESS! My hats off to you BRIDGET AWOSIKA!

  29. Dee

    February 6, 2011 at 2:02 am

    People understand this” makida was probably doing wat she was told to do so stop hating, we all know top designers would pay big money for her kind. As for the design of the clothes they are alright but not there yet, I agree that apart from the long dresses, everything else don’t look nice which is nt a bad thing at all,it just shows where her strength lies which are long evening dresses. As a designer bridget should be an all rounder but no doubt she’s got it’ and there’s still room for improvement. I am impressed and will buy her clothes!

  30. nneka

    February 6, 2011 at 2:17 am

    Model should have posed, model should have spinned, model should have this and that… AREN’T U LOT SICK AND TIRED of the same rubbish of model jumping in the sky, street, garden or stupid forced “wanna be high fashion” poses that we have been seeing all around??! I’m not saying its not nice to see poses but please only when done well and its actually needed abeg. This is clean and different. I don’t see how makida not jumping on top of a car or stretching and bending in silly akward poses affect this really. Its her facial expressions that I feel like she should improve on. But generally I’m looking at the clothes and I can see why they probably decided to just keep her in that straight line standing pose! Fantastic collection!! People will come to respect you for daring to be different and standing out amongst others. Its funny because I think she and Maki Oh are probably the only two artistic and creative new designers we have in nigeria. I remember how some people were saying they didn’t get her collection too last year. I stand to love designers that not everybody will get because they bring something new to the table and actually make you think. What would be the essence of going to see these new designers at their exhibitions or shows if you can already expect what they will show or what you want to see. I love this babe’s designs die abeg! Congrats again on ur award. Truly deserved it!

  31. PARSON-IFIED

    February 6, 2011 at 2:28 am

    STAY WITH ME, you couldn’t put it better… I dont blame some of the comments, its what they are used to.. in a country were every half girl is a designer, what do you expect= horrific tastes. If its not the same tacky look that they all go …wow , then it the same tacky look that they all drool over.
    This is originality whether I can rock them or not.

    • bebe

      February 6, 2011 at 10:55 am

      lmao @ nneka’s comments! Maybe they would have liked for her to do some cart wheels too abi? Hahaha! I’m even beginning to think its probably her friends that are jealous of her or other models that didn’t get selected that are hating on makida cos I honestly don’t think she was that bad, people take a chill pill! I think she is learning and she will soon understand how to be more professional with her facial expressions. No matter how long she worked for or whether she had a bad day or was tired, a professional should always make sure she doesn’t bring that to the shoot. That is really my advice for her. Generally I think she did well and I’m sure if the designer thought she was so bad she wouldn’t have released this. Excellent collection! Nice work!

  32. chichi

    February 6, 2011 at 2:44 am

    i personally wont wear any of these at all

  33. jenifa

    February 6, 2011 at 3:46 am

    Hi Bella, kindly contact Bridget Awosika to pull off the video. i know she has worked hard to pull this off and the patterns are generally nice, however the video accentuates the imperfections on the model. the pictures are ok. I strongly suggest she finds a least 3-4 different models (size, height, complexion) and then do a runway-like video shoot with the collection. Lights, camera, makeup and all the glam…and Kabooom..this will go viral and win the necessary accolades. if she takes down this video, then put in the suggested twist, she has another good shot at selling these pieces cos honestly, she has a strong collection, but the model didn’t do it justice and the photos could have been more animated. Just a suggestion

    • tayo

      February 6, 2011 at 10:28 am

      Hilarious! You must think the babe only plans to sit on this collection forever. Move on, I’m sure she is on to something else dear. She should re do a runway video ke? I can’t even stop shaking my head at that. Don’t you get that she obviously wasn’t trying to do all that you suggested? Chai na wa o. I guess a lot of people still can’t welcome change!

    • linda

      February 6, 2011 at 3:26 pm

      Hahaha @ jenifa! So she should redo another video with your own special twists abi? Lol only in a dream land and that would make the video jenifa’s collection not BA! I’m sure the designer has moved on to the next I don’t think they sit around on one collection, wasting time to redo nada! Nice suggestion but that would be pointless and silly biko. Life goes on! I love this as it is!

  34. Tony vaughan

    February 6, 2011 at 10:31 am

    Really lovely pieces! Very different from the usual typical designs/ designers, but in as much as I appreciate the detailing….. Some of it just doesn’t make sense, seems to have been done for the sake of being different. But all in all very impressive and creative.

    • Toriola

      February 6, 2011 at 8:52 pm

      Tony, i agree with you. You can tell it’s her inner caucus singing her praises. Honestly, she has showcased her creativity. But the million dollar question is “how many of these folks commending her will appear at an event in msot of these clothes?”. Answer, not even 20%. Eku Edewor wore one of the dresses to the Future Awards and the blogs went for her head…asking her what da heck? So the collection is not practical. more like museum pieces but half of these praise singers won’t dare wear any of these…

  35. kelechi

    February 6, 2011 at 12:28 pm

    WOW! Congrats to bridget on the release of this collection and on her recent designer of the year award. I think that is truly commendable for someone who has only been here a year or so. I loved the collection especially how she showed aso-oke in a truly unique and fresh way. I can honestly say I havent seen that before and I think that is what a collection or design should be about. I love when I see things that make me go wow whether I can wear it or not. The same way marc jacobs, hussein chalayan and others like such present collections that you find that some don’t particularly make sense, they get criticized often for that too but hey people are still dying to go see their shows and paying to rock them. I salute and respect designers who challenge themselves. As for the model well what can I say I agree to some extent that she didn’t do her best but please free her and focus on the clothes. I get what they were going for but I believe you need a top stylists to bring that out so maybe next time.

  36. linda

    February 6, 2011 at 1:58 pm

    I love this collection and I think her work is stunning! I admire her creativity, strength and ability to show variation. I do think it might be a little biased towards the “fashion-y or fashion industry people”tho. its almost like its only speaking towards editors, stylists, celebrities, shoots and things like that if you get what I mean and not necessarily for everyday wearability or every type of woman. That is my only 2 cents with it.

  37. marvel

    February 6, 2011 at 2:30 pm

    Ah, I think ‘weird’ cropped up and trust me, I wore Demelumeester and Lang long b4 BA attended Parsons so perish the thought of hating on the gorg babe! i

  38. marvel

    February 6, 2011 at 2:47 pm

    @ Molly, a lot of sense made. Tailoring better by the month but choice of fabrics could be better for most designers. Now, now, ladies. 4get and 4give afterall, it is Sunday! For those of you in the fashion industry, shine ya eyes at BN (coming real soon) for the ad of my fabric/trimmings one stop shop/pandora’s box perhaps suited to those within the fashion industry and fashion students (will be taking care of my budding pips – wink, wink). As seeing is believing, watch this space

  39. peirresimone

    February 6, 2011 at 3:08 pm

    Gorgeous designer, gorgeous collection! 🙂 🙂 but aren’t real designers always known to have differnt or weird tastes anyways? That is what I love about her collection. I also see a bit of alexander wang influence in her work too and I’m sure deola sagoe is an inspiration too. Wasn’t deola’s designs once considered “weird” too? Designers like this always stirr controversy anyways. Keep this up. Its obvious people are actually interested and care about you and your work because they re writing long essays here! Lol 🙂 🙂

  40. Femi D

    February 6, 2011 at 4:35 pm

    very creative collection. a good mix of “editorial” and everyday pieces. reminds me a bit of viktor and rolf in how she tries to deconstruct traditional garments.

    the tailoring could be sharper in some outfits were the lines are not crisp and you can see the heavier fabric pulling on the lighter one. the zooming in did not do her any favors either.

    i saw nothing wrong with the model as some of you did. she was acting as what we call a “fit model” in the industry. literally their only job is to put on the clothes and stand there like a mannequin in your studio while you show the clothes to a client or buyer or make alterations on it. no posing. no smiling.

  41. olasimbo

    February 6, 2011 at 4:49 pm

    Hummmmmmmm don’t get d styles sha

  42. asanwam

    February 6, 2011 at 6:01 pm

    Elegant,sophisticated and very chic, loves it

  43. bbwills

    February 6, 2011 at 6:55 pm

    I thought we where supposed to leave comments not eassy’s on fashion!smh
    I like the collection thou,I think d model nt posing is part of d concept*jst saying*

  44. bobbydox

    February 6, 2011 at 7:08 pm

    yeah indeed i love this collection for the everyday nigerian woam you make our head go wild now but the photoshoot was stucked 1st i saw it on Terence Sambo blogspot i really didn’t like it but my advice is we should be more creative in our photoshoot as that would sell the dress even more long live fashion in NIGERIA

  45. Dami

    February 6, 2011 at 7:08 pm

    on the internet evrybody has an expert opinion…*sigh*

    She looks like avery promising designer! yay for nigeria!

  46. Dami

    February 6, 2011 at 7:10 pm

    and oh, makida is beautiful!

  47. Zannie

    February 6, 2011 at 7:25 pm

    Very creative and original, should improve on the tailoring.

  48. lola

    February 6, 2011 at 7:56 pm

    the collection is different it a concept which hasnt hit nigeria. She is very passionate which is i totally respect. Although I do believe it is important to cater to your market and unfortunately this collection is design for the more western, incredibly thin model, not the lush African body. She is new so she will learn. Not sure about the finishing….

  49. addicted

    February 6, 2011 at 8:07 pm

    What people want sef I don’t understand! If they are wearable u’d say they aren’t original..now these pieces are original,,yet u sat they aren’t wearable..I don’t think people are ready for original they just say it! And may I add that the designs are great and different. Simple

  50. temi

    February 6, 2011 at 9:01 pm

    Overrated

  51. kemi oguntade

    February 6, 2011 at 9:02 pm

    Hmm all this ranting about photoshoot. I highly doubt this photos are supposed to be her official lookbook. Clearly no photographer is credited here and I believe they are photos that were taken for reference on the video shoot set as I saw on terrence’s blog so I’m sure that is why its just as simple or blah to you. I personally don’t see anything wrong with the model either and since its not a supposedly stylized lookbook who cares if she’s not posing, smiling or jumping. Congrats again to Bridget Awosika. Excellent work and major kudos for pushing the envelope! Will always be a fan of your work.

  52. yaya

    February 6, 2011 at 9:33 pm

    HOTNESSSSSS, THIS BRIDGET AWOSIKA IS JUST TOOOOOOOO MUCHHH!! She is soooo creative OMG!! i can see most of these pieces right off Barneys and Nemain racks! Congrats!!

  53. felix

    February 6, 2011 at 9:36 pm

    All I can say is a round of applause to Bridget Awosika for pulling these much comments already. You know when real people come here to comment when they actually drop more than the fake usual one-liners of wow, amazing, lovely, send me her contacts rubbish. Pretty obvious that they are just all friends coming to support their designer friend. This babe on the other hand I’m sure couldn’t be bothered by any negative rant. A lot of creatives like her feel they’ve done their job when you get a lot of people taking out of their own time to rant this much whether it be positive or negative. Designers like her are usually their own worst critics anyways so I don’t think anyone here is really being negative but it just means she’s caught the attention of so many and they are obviously interested whether they want to admit it or not!! Congrats again on this collection! Truly innovative and beautiful. From the look of things you are already a force to reckon with and you will go farrrrr!!!

  54. paula

    February 7, 2011 at 1:11 am

    But I don’t get u people o! How are these pieces not wearable sef? Because they are a bit more on the creative end? I’m confused. Yes the only piece that migh not be wearable for most people here is probably the final dress which I absolutely love because its a showcase piece! Its the kind of piece that make you go wow when you watch runway shows of high end international designers and I think its also because we are limting our designers work to just simple events here that probably wouldn’t call for that. The dress is also obviously more editorial and that dress could easily be seen on someone if we held like a MET institute Costume gala and with the rate the fashion industry in naija is moving we will soon get our own too. So people start thinking beyond our normal red carpets pleaseeee! And let’s be honest here the truth is that her clothes would probably be best on the smaller framed girls. Size 2-12. I don’t see how those ppl wouldn’t be able to pull any of these looks off. I’m sorry to say this but majority of the people saying its not wearable for them is because some of them are probably like a size 16 and above and obviously these clothes won’t make a good sight on such sorry. That’s the harsh truth.

  55. Miss Prada

    February 7, 2011 at 1:45 am

    Lets be honest Bridget Awosika is one of the most original designers based in Nigeria, her vision is clear, I think shes an amazing designer! Nigerian people get excited when they see normal everyday designs but when they see something out of the ordinary it makes them nervous… Every piece in this collection is beyond wearable (wearable is such an ordinary word sigh lol) and the workmanship put into making each garment is evident! like I said she is an amazing designer that is all.

  56. Curvy

    February 7, 2011 at 3:05 am

    I absolutely love Bridget Awosika designs, but unfortunately I think she caters more to the western image of a woman than to the black/african. Im a size 8 top and 10 bottom and although I love all her clothes I somehow don’t believe the fabrics would glide over my body as they do on slimmer ‘model-esq’ girls. I would like to see more curvaceous girls in her clothes.. thats unless they aren’t made for us..

  57. fyi

    February 7, 2011 at 3:10 am

    Bridget is actually a designer,she is coming out with things we have never really seen much of and what others in Nigeria are not going. she has a point of view, and she is just not tailoring short tight dresses like all the other so called nigerian designers. She has the ability to compete in the international market

  58. bibi

    February 7, 2011 at 4:58 am

    not feeling it AT ALL. most of the dresses look cheaply made.

  59. mimi

    February 7, 2011 at 8:12 am

    im sorry she picks weird colors that she doesnt know how to work with, or makes the right design that suits whatever color. i personally dont like her style, they jst dnt look very elegant n glamorous to me is like u have to work so hard to make her stuffs look good on u! shes creative but her style is not exotic n elegant, just a few, n yeah d taikoring needs to improve, i can see hw bad it looks 🙁

  60. Loveth

    February 7, 2011 at 10:29 am

    Interestings designs but I agree with some of the others not wearable for women with any curves. I guess she’s attempting to appeal to a broader market. Congrats Bridget! Just don’t forget your roots and where your support originated. Incorporate designs for those “curves” too. – Luv ya!

  61. Kamal

    February 7, 2011 at 12:35 pm

    The designs are original and quite creative, but the finishing and attention to detail is poor! Once she gets it right, she will be a very successful international designer! She’s got the talent and flair for high fashion. Well done and keep improving.

  62. Hope

    February 7, 2011 at 1:06 pm

    This is a very nice collection, its what you expect from a real designer or Creative Director and not the local tailors calling themselves Creative Director with ‘Abebe cocktail [email protected]’, ‘Parapo evening gown’…honestly I have seen such rubbish on some so called Creatve Directors (aka glorified tailors collection. This girl’s stint with DKNY and Armani shows her pedigree as well as the college she attended….I can see that pink gpwn on J-lo on the red carpet…Sweetie, pls keep it up its what we call true creatuve design! my 2 cents

  63. yeh i said it1

    February 7, 2011 at 1:54 pm

    These gowns are really nice.

  64. Hope

    February 7, 2011 at 2:17 pm

    temi
    Overrated

    where is your own

    • Kamal

      February 8, 2011 at 4:34 pm

      I wonder o!

  65. Chibaby

    February 7, 2011 at 2:34 pm

    Creative made for the runway designs. Ms. Awosika keep it up.

  66. iyabo

    February 7, 2011 at 3:08 pm

    it really doesn’t measure up globally. let’s just call a spade what it is. she definitely needs to up the ante.

  67. foolish talk

    February 7, 2011 at 3:08 pm

    Love her stuff. one designer who is creative well i have seen that jacket with the cut out sleeves at last seasons Max Azria collection but she switched it up! I need that cut out jacket in my life bridget and I can be ur model lol im fleshy enough i promise the clothes fit me lol

  68. WTF

    February 7, 2011 at 3:33 pm

    I’m sorry but everything seems so…..cheap. The tailoring is terrible in my opinion and the finishing even worse. I do commend her however for her individuality when it comes to the concept of the designs. Beautiful woman..I wish her well.

  69. Gorgeous

    February 7, 2011 at 4:07 pm

    Gaudy i mean, and doesnt seem to be well cut or be the right fit. Just odd.

  70. ibironke

    February 7, 2011 at 4:19 pm

    mad designs, bella need contact details for miss b, checked out her webpage already…..

  71. wow

    February 7, 2011 at 5:39 pm

    Weldone u are absolutely the best…But u need a international standard tailor/high-tech seam-machines( or woteva they are called) to match up with you amazing creativity….

  72. ibironke

    February 7, 2011 at 5:45 pm

    mad designs, bella need miss b’s details. already checked out her webpage…….

  73. wow

    February 7, 2011 at 6:00 pm

    Okayy.. i always try to be positive… but i think this collection is just sad and bad!!!! What were those white dresses???? and the blue one??? Na wa oo… Who will wear then and to where.. very overrated!

  74. thickmadame

    February 7, 2011 at 6:19 pm

    i think these clothes wudda looked berra on a hanger dan on this model….na wetin babe just stand like say she’s taking a mugshot for a dui arrest….lmao. hmmmm aunty mi, bridgetti awosika God bless d work of ur hands i but me no like any of these clothes at all maybe like i said its the model modelling it….lol

  75. Doll

    February 7, 2011 at 6:25 pm

    lovely and ii can wear every piece. thumbs upp

  76. tela

    February 7, 2011 at 9:26 pm

    its not the model, alll the model executes is the vision of the designer, i think the designer wanted her to be more or less a hanger. amazing collection, go bridget

  77. Jax

    February 7, 2011 at 9:34 pm

    I get the creative side of this collection. But finishing is very poor. Model doesn’t not help plus the video highlights the flaws in each piece. Fom visible panty lines, to creased material, unsmooth lines & untidy hem lines. Sorry. Nice one shoulder black long dress with thigh high split. All others need to be redone.

  78. Faith Bazuaye

    February 7, 2011 at 11:29 pm

    let me c 1st off i commend d stylist for her efforts. d model 4 taking d bold step in modelling. now pls 4 all of u [email protected] r sayin d designs r sophisticated & all……u cn lie 2 ur selves. u guys r d same [email protected] wud bad mouth it if it wre a different senario. i dnt blame y’all cos basicali all most of u knw is hw 2 kiss -. like rili b honest [email protected] d onli way u can help sum1 b gud @ sumthn if dey rili av a chance, dnt decieve dem wit ur sugar coated words jus cos u want dem 2 feel gud. STOP D LIES. d stylist shud go back 2 her drawing board and she shud try and get models [email protected] r willing 2 do d job. otherwise d aim wud neva b met. peace out.

  79. BNFan

    February 8, 2011 at 5:38 pm

    I give her a BIG thumbs up for originality
    I give her a thumbs up for a few of the styles
    I am not sure if it is the model or the clothes, but many of them are not fitting and the model lacks any form of expression on her face.

  80. chikina

    February 8, 2011 at 9:24 pm

    mmh i think the designs are nice,very creative, unique,,, but the modal and the finishing puts me OFF,,,,, we know now transparency is inn he/she has tried to to internationally fashion. but if you look at them more clozer … might find youre self vomiting…3rd from the last.it has made me feel SLEEPY.

  81. zeezaa

    February 9, 2011 at 8:50 am

    My 2cents,
    Bridget has not done badly at all for her first outing.
    Miss Moka is a fabulous model, evident from all her other works. One of the strengths of a good model is to cooperate with the stylist, photographer and designer to achieve their purpose.In a shoot where u r required to be demure and somber,that is exactly what you portray. To that end, two thumbs up girl!

    Finally, I don’t like the styling of the shoot. Black pumps with every single dress…..haba!

  82. Pinky

    February 9, 2011 at 9:57 am

    The majority of the clothes are ill-fitting and quite unflattering. The fact that they are “conceptual” does not mean they have to be ugly. I cant imagine what you are all gushing about. There are about 4,5 pieces that were well thought out though…

  83. Edosista

    February 9, 2011 at 10:10 am

    Nice designs! fresh..daring..different..outside the box (concepts Nigerians are not used to..haha) I don’t think we’ve seen anything like this! These r definitely designs that make you look twice! You are very talented and bold. I love it! but girl!!! an iron and a garment steamer are your best friends…you BETTER MAKE IT WORK! (in my Tim Gunn voice..hehe)
    I’m not sure why people r going in on the model..it clearly wasn’t a “photoshoot”..the designer clearly called it a video presentation and most of the time when a presentation is done, the models are pretty much like mannequins! (no posing…no smiling..no sommersaults..just fashions)..for all our BN fashion experts!
    Yes some of the clothes were ill fitting on the model, but i can SEE the design!..aren’t we tired of all the usual “cut n sew” “designers”…this collection looks like art work and thats what i love about it! Like some serious thought was put into it. And let’s not forget this is her first collection too! i think if she came out with some regular ol dresses we’ll all say…so…what’s the big deal..lol..
    Also, based on the video, I can tell she is not an amateur model and she’s doing what the designer asked her to do..(omg..did you guys see her full turns?!?!?!…fierce!!!)
    P.S. Great concept with the video presentation..i’m sure our naija designers are taking notes! 🙂
    All this grammar sef..i’m sleepy! goodnight! 🙂

  84. IG BOND

    February 11, 2011 at 1:34 pm

    this is a work of a genius, we need to give all the support to our own designers…. creativity from the unknown with all the nigaa factors …waoooo this is master piece… proudly nigaaaaaaaaaaa

  85. La Diva

    February 12, 2011 at 1:58 pm

    the designs are quite nice and all. but the model totally just kills the spirit. she looks really scary and she didn’t even try to pose she was just looking like some dead stature.

  86. Nana Nasiru

    February 16, 2011 at 7:41 pm

    Nice piece with an edge and creative but why does the model have to look as if she was forced to wear the clothes? what happened to “change your style, another one” ( like we sing in primary school:)

  87. amber rose

    March 12, 2011 at 12:26 am

    no way, jose. unwearable for me. im sorry, but im a girl’s girl. aint into any modernistic, futuristic thingy.

  88. jaygal

    March 15, 2011 at 3:03 am

    me likey.pls where can we buy?

  89. team tonto

    April 29, 2011 at 11:10 pm

    omg dhiss designs are fab! BUT i dnt like how the modell is standingg there likk somee brickk wall! lik dang ur a model not a stick! do somee possess! BUT all in all the designs were gud except the modell(toooo stiff)!

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