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From Ituen Basi to Marianne Fassler – “Jozi Maboneng” in Elle South Africa’s January 2013 Issue Rocks!



Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija011
Prepare to swoon! After a major win with the Solange Knowles cover issue in 2012, Elle South Africa continues pushing the African fashion agenda with the “Jozi Maboneng” fashion editorial spread for its January 2013 issue.

Design from across the continent meets in Soweto, the melting pot that is a SNAPSHOT of Jo’burg life, to celebrate the true spirit of AFRICAN FASHION

Gavin Rajah, Loin Cloth & Ashes, Taibo Bacar, Ituen Basi, Deola Sagoe, Babatunde and Marianne Fassler are just some of the African fashion brands featured in the shoot. The photography by Ross Garrett sets the tone while the styling by Poppy Evans seals the deal!

Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija001Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija002Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija003Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija004Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija005Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija006Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija007Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija008Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija009Elle South Africa Jozi Fashion Spread  - January 2013 - BellaNaija010
Model: Sharleen Dziire – g3
Photographer: Ross Garrett – Lampost)
Stylist: Poppy Evans
Make-up: Lesley Ehitby – Infidels
Hair: Kevin Epstein

Source: Visual Optimism


  1. chuchusweets

    January 3, 2013 at 8:23 am

    beautiful and Fresh

  2. Sandra

    January 3, 2013 at 9:04 am

    love it!!!!

  3. Bee

    January 3, 2013 at 9:10 am

    Wow, now this is art………..

  4. notaplayerhater

    January 3, 2013 at 9:23 am

    ethereal!!! I absolutely love this!! Doesnt make me cringe the way most Ankara-ish posts tend to do!

  5. sirkastic

    January 3, 2013 at 9:36 am


  6. Gold

    January 3, 2013 at 10:11 am


  7. SS

    January 3, 2013 at 10:36 am


  8. Gina

    January 3, 2013 at 10:40 am

    I like

  9. emeoo

    January 3, 2013 at 10:46 am


  10. Edith

    January 3, 2013 at 10:51 am


  11. Slim

    January 3, 2013 at 10:53 am


  12. Retrochic

    January 3, 2013 at 11:20 am

    i like

  13. Glam

    January 3, 2013 at 11:35 am

  14. nems

    January 3, 2013 at 12:40 pm

    Great shoot with very fab result, I love the twist on general African basics like the ghana must go bag, ankara and head wrap. The model looks gorgeous as well.

  15. Tikka Masala

    January 3, 2013 at 1:56 pm

    Fab photography!

  16. BS J

    January 3, 2013 at 2:48 pm

    If only Nigeria and South Africa can get along…alot of skills in Johannesburg that can be shared…I love Tswana people so much…so gentle and humble…bt don’t mistake their humbleness to dumbness

  17. The Amaha Online

    January 3, 2013 at 10:14 pm

    Ok, this is quite lovely but maybe I’m reading the prices on these clothes wrong. Are we talking S. A. Rand as in 875 full Rand for a straw hat? As in $103 for that straw hat?! Am I losing my marbles? Obviously, if that’s the correct price then these items are not meant for the everyday lady like me or my counterparts who are the chief consumers of fashion to buy because I can promise you I will be at grave risk of losing my 1/2 Ndi Igbo license for paying $248 for those earrings or $449 for that shirt which I can get made in Asaba now that I’ve been inspired by the photoshoot. #Justsaying

    & no, I’m not saying this because it’s African fashion, matter of fact I will be more inclined to shell extra money on fashion designed by women & men like me than on an Hermes bag or a YSL but these prices eh, nna men, make una tink am again. Oh? Dalu.

    • Simya

      January 4, 2013 at 1:01 pm

      Ahhhh, and here I was thinking that these prices were very reasonable. 875 rand for a hat is £63 , that is far less than double the price of most high street stores…a store like Zara/Topshop can sell this hat for £50/£60.
      This is far more reasonable than Tiffany Amber and Jewel by Lisa

    • errrr

      January 7, 2013 at 7:42 am

      This is Elle Magazine.

      No Elle ever puts decently priced stuff for the masses.

      Even Genevieve sef doesn’t do it.

      You just figure out how to hook yourself up with more affordable highstreet brands in similar styles.

  18. Radiant

    January 3, 2013 at 10:30 pm


  19. Omotola

    January 4, 2013 at 9:35 am

    cute one…. will like to be a model

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