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Architect, Fashionista & Philanthropist! Fifi Ejindu is Making An Impact | Watch her Interview on CNN’s African Voices

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Princess Fifi Ejindu is no stranger to the Nigerian social scene. Born Offiong Ekanem, Fifi became one of the first African females to attend Pratt Institute’s School Of Architecture in New York.

Fifi started her Starcrest Group in 1995 and is a lover of “neo-traditional” projects. Married for over 25 years, Fifi’s passion lies in empowering African youth through her African Arts & Fashion Initiative.

In her chat with CNN’s Zain Verjee, Fifi talks about life as a descendant of royalty, her flair for drama, her philanthropic endeavors as well as her plans to make an impact on the African continent.

Watch her interesting interview on African Voices here.

Part I

Part II

Part III

42 Comments

  1. Anne

    September 11, 2013 at 1:14 pm

    I watched it but honestly all I could see was her long shiny weave and her ‘by force’ fair skin. First time I was hearing of her as I ain’t a Nigerian so that overused word hater wont work here,folks. But I tried. Tried so hard to listen to her great story but couldn’t really concentrate with all that weave, make-up and shiny skin. Who taught us to hate ourselves this much?

    • slice

      September 11, 2013 at 3:45 pm

      how do you know it’s by force fair if you don’t know the lady. that skin looks very “normal fair” for someone from that part of Nigeria ….not to say there are no fair skin ladies in other parts.

      a feature on african voices is a big deal and I congratulate her. And no, i don’t know the lady

    • nene

      September 11, 2013 at 10:19 pm

      she is naturally light skinned but she’s probably toning. she was a babe when she was younger and she’s still very beautiful. but that wealth and influence sha, she has “ogas at the top” to thank for most of her money, however she’s always been rich, i remember her wedding in london..it was class!

    • Iris

      September 11, 2013 at 11:53 pm

      Were you there when she deliberately made her skin fair? I don’t understand again. There are no light-skinned women in Africa? This argument is getting old

  2. i no send

    September 11, 2013 at 1:17 pm

    this woman likes limelight a lot…but she has done well for herself

    • Anon

      September 11, 2013 at 3:05 pm

      Well said. She’s an attention seeking Madam.

  3. Dare to be beautiful

    September 11, 2013 at 1:55 pm

    hummmm watch the video and see a disconnect from reality …
    Turning point – As Her msg to the world is that Africa has arrived , yet she talks abt the high level on unemployment.…

    Please all I see is self-promotion

    • iba

      September 13, 2013 at 9:04 pm

      i agree, i felt it was mostly all about her…

  4. Zlatana Wikowksa

    September 11, 2013 at 2:12 pm

    AUNTY FIFI MY SWEETHEART!
    I HEART HER!
    HER SKIN HAS ALWAYS BEEN FAIR!
    PLEASE I YOU DO NOT KNOW SOMEONE ITS OKAY TO SAY SO!
    STOP JUDGING PEOPLE!

    1
  5. Deedee

    September 11, 2013 at 2:13 pm

    Wow,this is so inspiring,keep it up Princess Fifi…

  6. Idak

    September 11, 2013 at 2:33 pm

    I am struggling to watch this with a straight face.

    • Abana

      September 11, 2013 at 5:20 pm

      My fingers even refuse to press play. I don’t get this woman. At all.

  7. koks

    September 11, 2013 at 2:41 pm

    Oh, she is naturally fair skinned (both parents are quite
    fair) and while I don’t know if she is presently wearing a weave,
    she has always worn that hair style and has always had long hair.
    funny, doesn’t look much different now. still very pretty Well done
    Offiong.

    • Kamal

      September 11, 2013 at 3:14 pm

      Thank you very much! She’s always been fair! Funny how people who do not know anything about someone are the first to share an opinion.

  8. timi

    September 11, 2013 at 2:49 pm

    I absolutely love Auntie Fifi!!!

  9. Cute woman, i love her grace!

  10. Anon

    September 11, 2013 at 3:08 pm

    I preferred her when she was quiet and doing her thing. She sorted whatever it was that made her quiet and she’s now all over the place. Take a chill pill. I agree, she’s always been light skinned.

  11. Titi BOlagun

    September 11, 2013 at 3:12 pm

    What is fair, fair , fair skin?? What is wrong with you Africans, black people.. Why we all the time want to talk about fair skin.. Jesus.. the WHITE MEN have done a bad job on your brains, souls, and spirit.. FAIR, FAIR.. JESUS

  12. Teejay

    September 11, 2013 at 4:02 pm

    It is amazing that in spite of all this woman has achieved for her self and is doing to better others all you can see is her hair and skin. Shame on y’all! Look in the mirror and ask yourselves what have you done to change the world around you. Jeez!!!

    1
  13. Nunu milk

    September 11, 2013 at 4:07 pm

    She’s not even so fair! Anne, u clearly don’t know much about Nigerians. Heck, there are Igbos that are nearly white, and they are not mixed. Please have several seats
    Proud of u Fifi

    • Mz Socially Awkward...

      September 11, 2013 at 5:21 pm

      True. I knew a family of ginger-headed, freckle-faced, light skinned, 100% fully Ibo people back in PH and used to wonder what rare genetic strain their family was carrying. Note – they were not albinos, just red-haired. They got mocked a lot, bless them, but that shows you the different gene mutations that can exist even in the black African community.

      And this lady isn’t that fairskinned. I’ve seen naturally lighter skinned West Africans.

  14. Cocopie

    September 11, 2013 at 4:35 pm

    Yayy shes Efik! Well done Aunty Fifi. Us Calabar ladies tend to have good looks even in old age. Bravo on your accomplishments.

    1
  15. Yinka Ogunbajo

    September 11, 2013 at 6:16 pm

    Well done Princess Fifi!

  16. Akpeno

    September 11, 2013 at 6:33 pm

    Only the most high will save us women! This lady has obviously achieved much more than the average Nigerian woman and instead of us fellow women to give kudos we are here taking about skin colour and hair! Na wah!

    By the way well done Princess! More grease to your elbows!

  17. Dee-USA

    September 11, 2013 at 8:51 pm

    So she was born “Offiong Ekanem Ejindu?” Or she married into the name Ejindu? I don’t know her, but I know Ejindu to be an Igbo name. So maybe BN meant to say born Offiong Ekanem???

    • Dare

      September 11, 2013 at 9:33 pm

      it cant be rocket science duhhh……..offcourse she is nee Ekanem and now married to Ejindu
      i swear there r some dull people out there

    • Dee-USA

      September 12, 2013 at 12:39 am

      BN stated she was born Ofiong Ekanem Ejindu, and I was correcting the mistake. Because she wasn’t born with the Ejindu last name. Just cos you saw it after they made the correction, doesn’t give you reason to be insulting. Perhaps you are the dull one since the joke’s on you. Hiss!

  18. NNENNE

    September 11, 2013 at 10:20 pm

    I guess Ejindu is her married name. Not every modern woman wants to throw her marital status on people’s faces. For some it is distracting. They would rather, society focus on their career and take their private lives away from the limelight.

  19. nene

    September 11, 2013 at 11:03 pm

    fifi ejindu is pulling a “Nike oshinowo” on us with the accent and botox, but she’s a lovely woman though.

    • Nunu milk

      September 12, 2013 at 6:51 am

      Lol. I don’t know y that got me laughing. They r said to be sworn enemies though
      At least Fifi has a job *cough*

  20. http://africansweetheart.blogspot.co.uk/

    September 12, 2013 at 11:21 am

  21. bluebelle

    September 12, 2013 at 2:39 pm

    What a show pony! Descended from royalty? Who cares! Much is made of her attending the Pratt Institute and training as an architect. Does anyone know of a landmark building that she has designed?

    • iba

      September 13, 2013 at 9:10 pm

      lol lol lol lol laughs falls of chair. No i dont, i wish i knew though. lol lol lol
      Is she our Zaha Hadid???

  22. miss bliss

    September 12, 2013 at 9:59 pm

    I love this woman, such an inspiration

  23. Mercy

    September 14, 2013 at 9:31 am

    Peeps if u indeed watched the interview at all and listened well , without looking for errors and a means to hate, you will know she was trying to promote Africa and not herself, how many of you give beggars on the street a dime how much more sell anything and give the proceeds to the homeless and hungry , how much more building a hope foundation to feed the hungry,
    In terms of unemployment she was saying that Nigerians have talents and thus they should be enabled to start their own businesses instead of waiting to be employed and saying there’s no job, just like its done in Germany , just like what Bella is doing here , this is her talent, a lot of people have skills and can develop it , no one has to wait to be employed but instead use their skills to make money, Fifi ejindu is a great intelligent woman with skills, how many women have come out like that without reading a speech of plenty grammar no meaning, you guys should take it easy , and stop bring blind witches always ready to condemn , that’s the reason why Nigeria has refused to forge ahead, cause of people who never want anything good for the country.

  24. Chelsea

    September 16, 2013 at 6:37 pm

    Whats all this about her complexion, hair and all what not,is it what we are after for or her message I really don’t get it folks

  25. If-ii

    September 17, 2013 at 11:41 am

    i wonder y no one had anything to say about what she actually SAID ..,instead of HOW she LOOKED. are we ladies guilty of hurting our own.. that women has been in the news for donkey years, ovation and all, i always admired her when i wanted to read Archy but i later read Eng.. lets take it easy pls , even if she toned/bleached or wateva, certainly the grey matter btw her ears isn’t bleached.

  26. If-ii

    September 17, 2013 at 11:42 am

    *woman i meant

  27. OmoMakun-www.ankarafestla.com

    September 18, 2013 at 12:34 am

    Why did my mind go to Toke when I watched Princess Fifi…??? Any which way, I like her and i like what she stands for. And for all y’all that are focused more on how she looks instead of the message that she’s trying to push, which is “Empowering Africa”, …God is watching you!

  28. Sheerhealth Magazine

    October 17, 2013 at 12:30 am

    Nice one princess.And well done linda for great job done.

  29. NONY

    November 1, 2013 at 5:07 am

    SHE IS DOING WONDERFUL THINGS AND THESE CRITICISMS ARE BASELESS AND MISGUIDED,,,BY THE WAY HER HUSBAND AMAECHI EJINDU STILL LOOKS HOT WITH HIS BABY FACE…

  30. Olu

    November 16, 2013 at 5:50 pm

    A man in a woman’s skin.

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