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Genevieve Nnaji’s First TVC for her “N100 Million” Etisalat Deal – Watch!



Genevieve Nnaji - Etisalat - January 2014 - BellaNaija

It is good to be Genevieve Nnaji right now.

In case you’ve missed the buzz, the Nollywood star is an ambassador for Etisalat Nigeria. The deal is worth a cool N100 Million.

For the Easy Flex III TVC, Genny rides in a green Lamborghini while dishing the scoop on the telecommunication company’s new package.

Hakeem Kae-Kazim who is also an ambassador features in the commercial.



  1. Cool cat

    January 29, 2014 at 12:48 am

    Oh no. The camera makes her look dark, a lot bigger in size and generally weird. Etisalat needs to reshoot this or something.

    • omoobanta

      January 29, 2014 at 9:04 am

      I don’t know if you know this but…Genny is dark skinned…

  2. sigh

    January 29, 2014 at 12:53 am

    terrible makeup for Gen

  3. chikita

    January 29, 2014 at 1:13 am


  4. chee

    January 29, 2014 at 1:21 am

    lovely… the stylist should be fired tho

  5. Kwakwacity

    January 29, 2014 at 1:30 am

    She just read from the script, she looks tense and I bet she doesn’t even know the product she’s selling, (I’m a staff) Easy Flex is one of the most complicated products by Etisalat! If you don’t bliv me go ahead and activate!

    • Shao

      January 29, 2014 at 5:03 am

      So basically your a staff who is trying to turn people against your company’s product?
      Imagine etisalat has employed an enemy and they don’t even know it yet!!?!!?!?!

    • Angel

      January 29, 2014 at 10:40 am

      My dear that’s Nigerians for u, am a proper Omo naija but I find it really difficult to invest or do business with Nigerians especially any business that I cannot fully commit to and demands that I get a staff, Its pretty difficult. ..The best part is that so many of them re crying cos they re jobless, yet wen they get a job, they have no idea what loyalty means, it’s pathetic and then everybody blames govt for all wahala….

    • Amazonlife

      January 29, 2014 at 10:09 am

      Good for nothing staff u are.

    • Uche

      January 29, 2014 at 11:22 am

      Am a staff and i wish i knew who you were….. you must need re-information on what your company values are……

    • hawtspot

      January 29, 2014 at 12:48 pm

      You are fired! Send me your details now, you don’t deserve
      that job traitor.

    • Iris

      January 29, 2014 at 2:01 pm

      Shet mehn! Meanwhile Etisalat is chilling, thinking they have employee

    • Nominee

      January 29, 2014 at 2:47 pm

      Bia Kwakwacity, you just didn’t try o! So just so you can comment on what Genevieve is doing wrong, you forgot you were supposed to protect etisalat? Mehn you need too look for job o! That will make you more loyal to the next people who employ you.

    • chynwa

      January 31, 2014 at 8:32 pm

      tried that una easyflex; dint like it… too complicated. dumped the sim for airtel…too good! sawi.

  6. Sharpie

    January 29, 2014 at 1:34 am

    Bad*ss Genny!!! Killing it! Show em how its done mami! No noise just action. This will not go down well with some ppl. They’ll be here to find faults in 5..4..3..
    And the lambo effect.. DAMN!

    • Beht why

      January 29, 2014 at 6:44 am

      Chineke nna m eh.. What is this foolishness? Na wa oh

    • Sexxie

      January 29, 2014 at 11:40 am

      Oh please shut up already! Don’t you get tired? It’s ok to be a huge fan but don’t be stupid and brainless.

  7. kokoqueen

    January 29, 2014 at 1:40 am

    Genny My First Love…Ride on…Others be making noise,,,,,action speak louder than noise baby…Keep rocking baby….let d oda mama be buying interviews slot lol…we all knw her ryt lol

    • Faedra

      January 29, 2014 at 4:23 am

      Lmao @ buying interview slots.

    • Sexxie

      January 29, 2014 at 11:46 am

      My reply to @Sharpie goes to you too. Y’all voltrons should give it a rest! And stop all these written wars and comparisons. E don do! To each their own. “Onye ube ruuru, ya rachaa”

  8. CrownOfSweets

    January 29, 2014 at 1:43 am

    Go Genny! Get that money!

  9. BeeRebel

    January 29, 2014 at 1:48 am

    Na wa for her olden days hair sa!

  10. Amh

    January 29, 2014 at 1:54 am

    Wow she looks old. But has a nice diction.

    • Blossom

      January 29, 2014 at 10:04 am

      “A nice diction”? O_O

  11. omada

    January 29, 2014 at 2:18 am

    one.hundred.million.naira. CHOIIIIIIIIIIIIIII

  12. MARA

    January 29, 2014 at 2:21 am

    100 million…For this.OK.

  13. FJD

    January 29, 2014 at 2:25 am


  14. DeeDee

    January 29, 2014 at 3:11 am


  15. DeeDee

    January 29, 2014 at 3:11 am

    boring Ad

  16. Paddy

    January 29, 2014 at 4:20 am

    Hmm. Let’s hope subsequent commercials will have better production quality. Anyhow, good job Gene n Hakeem!

  17. Cooc

    January 29, 2014 at 4:48 am

    Make up all wrong; lighting all wrong, hairstyle all wrong; her look (baby boomerlike) would have worked if she was chauffeur driven in a Maybach or something along that line but her look does not match the card. Should have had an edgier softer hairstyle. an overall edgy sexy look for that car.

  18. anony

    January 29, 2014 at 5:31 am

    hissssssssssssssss …….dont go spending 100M on Mrs overrated when you know you wont have enuf to shoot a decent COMMERCIAL ..mismanagement of funds

  19. trufactoid

    January 29, 2014 at 5:59 am

    100 million indeed. I feel you guys are actually making fun of her in a round about way. Anyway, the advert looks terrible. Etisalat no try at all

  20. e-bukun

    January 29, 2014 at 6:18 am

    here’s the thing, who’s the target market for this campaign? No matter how flashy this seems, I still don’t get what’s being sold. If the average ojo can’t understand all this brighter grammar, then how is this effective? “I don port” still lingers in my head, and I get what they were selling, I have no idea what this easy flex ad is driving at.

    • Kwakwacity

      January 29, 2014 at 10:20 am

      Ebukun na u make sense pass, who is the target market? Easy Flex is complicated and it’s just a trap! Activate and regret! Driving and speaking long English how would the common man understand? Same thing with that Uche face your work o, come down to the customer ‘s level!

    • bidemi

      March 11, 2014 at 1:56 am

      yeye staff,shameless thing hissss.

  21. me

    January 29, 2014 at 6:20 am

    I don’t know why telecommunication companies think their celebrity “ambassadors ” will make people patronize them.

    • ContessaVlad

      January 29, 2014 at 2:12 pm

      Exactly! I don’t get it. They should do a survey asking customers what informed their decision before deciding on a parrticular network. I ported from MTN to Etisalat because of ‘cheaper’ tariff and call quality and not because of any celebrity ambassador. They should focus their resources on service delivery and they will see their margins increase. Waje posing with her mouth open and clutching a phone to her ears would not make me buy a glo line. It doesn’t work that way!

  22. it's not alright

    January 29, 2014 at 6:30 am

    welldone Genny but it could have been better. here is my take on what should have been (i know nobody asked me…cough cough)
    they could have given her shoulder length hair, bouncy and wavy and then when she drove up, she would turn to her right and wink at him, and then turn to her left where there would be more lightning on her face ( i said lightning oh, bf the bleaching army attacks me which i am against myself) and then talk with all that sass, poise and confidence(i thought confidence was lacking a little seeing as u r endorsing a product, u should be confident about it but not too bad,) then , nod to Hakeem or is it wink, whichever works and then zoom off. that would have done it, well, IMO bc comparing her to her endorsing colleague, she was a little flat, u could see the poise, and confidence in Hakeem but again like i said, good Genny and i am happy for u oh….the sky is indeed ur starting point.

  23. waka waka

    January 29, 2014 at 7:20 am

    Chai! 100M for wetin!!!!Etisalat contact me oh

  24. Miss Anonymous

    January 29, 2014 at 8:16 am

    Hakeem’s performance in the ad was spot on. Good job! I see why he won an AMA. He brought the right energy to the shoot and delivered his lines perfectly. Genevieve’s performance was very disappointing. Has she not seen professional ads before? The wink was akward and forced, her head movements were even more akward, her energy in the video was bland, and she sounded like she was repeating lines she had memorized. She didn’t exude the confidence of someone who realizes she’s receiving better service that consumers at all other competing firms. That must have been the point of Etisalat customizing Lamborghinis for the shoot; they wanted to capture that moment of a confident satisfied customer driving home content.They should have stopped the video when Hakeem was done.

    • hawtspot

      January 29, 2014 at 12:55 pm

      Good analysis, absolutely true

    • ILoveGenevieve

      January 29, 2014 at 10:31 pm

      They didn’t. They won’t. Tell me how it hurts? Go Genevieve! 😀

    • Blessmyheart

      January 29, 2014 at 10:47 pm

      I agree with with you. I didn’t feel her at all. Hakeem was good enough, her part wasn’t necessary.

  25. Dolapo

    January 29, 2014 at 8:46 am

    I think she’s pregnant.

    • defy

      January 29, 2014 at 7:22 pm

      I think so too! She looks puffed up with facial edema!!

  26. Jumie O

    January 29, 2014 at 9:07 am

    For 100Million Naira this definitely blows! The Advert is a hog wash it needs to be revamped. Did the brand and commercial managers of Etisalat endorse this?? terrible.

  27. John

    January 29, 2014 at 9:18 am

    She seems uneasy in the advert…also feels like they did it over and over again until the sadly settled for this.

  28. Favoured

    January 29, 2014 at 9:20 am

    Boring or not…she’z bagged home 100m. I”M THE NEXT IN LINE

    • bidemi

      March 11, 2014 at 1:59 am

      abi o!

  29. Lola

    January 29, 2014 at 9:26 am


    • Bossom

      January 29, 2014 at 9:33 am

      Lol. U r pathetic. Now go back to selling recharge cards

    • trufactoid

      January 29, 2014 at 11:49 am

      Don’t mind Bella Naija and their lies. We are no longer stupid fans. we don go school

  30. Jane Public

    January 29, 2014 at 10:58 am

    and that is an actress. Geez, see how forced and stilted her entire 15 seconds was. and that is an actress. and that is an actress. I keep repeating thsoe words in my head. Not a nursery school teacher reciting lines. That is an actress. She was paid to do this right. There’s obviously some weird drug filtering through the AC at Etisalat for them to pay what not and that is the quality she can deliver. See Hakeem now. Toh, I give up.

    • nene

      January 29, 2014 at 12:23 pm

      my dear. for an actress, her previous advert with the milk company, the polo advert and this one, she lacks confidence, even after all these years and no screen presence. she’s a lucky girl, that’s the only explanation, or maybe she has oga’s at the top. who knows? on the other hand, HAKEEM aced this, very charismatic and great actor!!!

    • ofk

      January 30, 2014 at 12:28 am

      you lie bad, stop hating you loser the milk advert was rated the best in nigeria during that time. go and check yr records. is not her fault that your omotolla and rita are always behind her

    • Leah

      January 29, 2014 at 7:45 pm

      You know what? You are absolutely right she did not do well in this ad at all, acting, makeup, hair and all. But I honestly think she is a very good actor and I have seen quite a few of her movies. I don’t know if that is in comparison to other Nollywood actresses which is nothing to write home about. I think she needs to work on her confidence and take some acting classes to get herself up to where I think she is capable of being. She is a beautiful and talented lady but she comes from a society that does not believe in ‘anything worth doing is worth doing right’. I hope they reshoot this after seeing the feed back, and Genny please practice and master your lines ahead of time and nail this thing like only you can. I just love her, you guys are going to make me cry 🙁

    • ILoveGenevieve

      January 29, 2014 at 10:17 pm

      I think its your eyes. It replicates poise as force. Ain’t nothing wrong with that, but its funny though ….like really very funny Public.

  31. david

    January 29, 2014 at 11:43 am

    the endorsement deal is 8 million naira abeg, pple should stop overhyping things, bella naija please confirm before you post>> 8 million, th whole marketing budget for easy flex in 2014 is a little over 100 million

  32. nene

    January 29, 2014 at 12:27 pm

    i love this advert. it’s more fun than the glo ambassador’s adverts. Hakeem, you are EVERYTHING! buru gawa! genevieve, this your luck has taken you this far, i hope it can sustain you. nothing to write home about. and like someone said, she looks old in this advert.

    • ILoveGenevieve

      January 29, 2014 at 10:12 pm

      Says the unlucky nene.

  33. NNENNE

    January 29, 2014 at 12:48 pm

    @ Angel. ….Your comment is on point. Thanks.

  34. hawtspot

    January 29, 2014 at 12:52 pm

    Etisalat will need to revisit this TVC cos it is void of
    information, they really said nothing about this product.

  35. NNENNE

    January 29, 2014 at 12:54 pm

    Thank you Lord for teaching me to be happy for others,

  36. Kwakwacity

    January 29, 2014 at 1:01 pm

    Of cus she is old! The advert is a no filter so we can see her real face! We can’t stop aging, she was lucky enough to go into acting when it bloomed! Her performance remains empty, and pls using celebrities to sell products doesn’t mean people would buy! When will this get old?

  37. meme

    January 29, 2014 at 1:25 pm

    She started her lines so wrongly, I cringed. The word ‘can’ is pronounced (kăn; kən). Etisalat and Genevieve can definitely do better.

  38. pp

    January 29, 2014 at 1:30 pm

    those that are making noise, the noise is just for nothing Genevieve Nnaji have already collected
    her cash. you can kill yr self for nothing. instead of you people to pray that God should connect you to people that matters you are here making noise sorry. my people use to say teeth will rotten goat while dog will be chewing stick

  39. Feisty chic

    January 29, 2014 at 1:40 pm

    Ok. I had to watch the add twice and to say the truth, gent actually made me understand what they were talking about that if you buy 1.5gb and above you get twice that amount of data on value. I didn’t understand a single thing Hakeem was talking about. And pls stop comparing the two by their accents. She did ok with her part.

  40. Joan85

    January 29, 2014 at 2:27 pm

    Gene looks pregnant…for my eye sha! 🙂
    Hakeem nailed it, very clear and precise.

    • defy

      January 29, 2014 at 7:31 pm

      Yes I think she is pregnant! Don’t judge the accent,Hakeem is a British-Nigerian Actor(google).

  41. PP

    January 29, 2014 at 2:50 pm

    Ehen i really need a good brand analyst, brand manager or product manager’s to help me explain?. Do these companies do a brand @ brand analysis before picking brand ambassadors or they just pick the most popular person and pow! 100 million naira. I dont want to belive people will buy into d brand or product just because Genny face is pasted there. I think there telecommunication companies are wasting serious money on these celebrities ni! 3 Nigerian adverts that made so much sense to me ( and am sure the companies didnt break the bank) 1. MTN Adv O Jerry 2. Udeme was a great man ( Guiness) 3. Honey well Noddles ( bam bam lala)

    • Olori Tari

      January 29, 2014 at 9:10 pm

      Bless you…those are ADVERTS !

  42. Modella

    January 29, 2014 at 3:51 pm

    Pathetic nigerians..she is smiling to the bank.

    • Olori Tari

      January 29, 2014 at 9:15 pm

      And this is why Nigeria isn’t moving forward. This mentality is appalling… This is you basically saying “Mediocrity/half baked job is perfectly alright, as long as you are smiling to the bank” Correct me if I’m wrong. That being said, I don’t agree with how less constructive some of these criticisms are.

  43. Nominee

    January 29, 2014 at 4:11 pm

    While we oooh and aaah over Kazeem’s performance and Genny’s not-so-great performance, give your opinion on Osu caste system here

  44. phummie

    January 29, 2014 at 4:35 pm

    I agree that the stylist did a poor job. wrong outfit, styling and make – up for d setting. But anyway, shes made her money already…….

  45. Mrs Nwosu

    January 29, 2014 at 5:53 pm

    Common people, the advert wasnt so bad. Hakeem nailed it though

  46. ILoveGenevieve

    January 29, 2014 at 10:14 pm

    Congrulations Genevieve. However, whoever shot this commercial needs to refund the salary paid. The lighting was a mess.

  47. jone

    January 30, 2014 at 12:19 am

    haters will always be haters, we love you genny and me and ma gang has already switched etisalat cos of genny.

  48. ofk

    January 30, 2014 at 12:24 am

    100 million naira for the queen of endorsement, cant wait to see the amstel mata advert you featured in to. you na to much. you can never do wrong in ma eyes

    • bobbydox

      January 30, 2014 at 7:24 pm

      so genevieve nnaji did an advert for amstel malta and is their brand ambassador hmmm when wud that be out, this woman is blessed gosh

    • The Real Mrs Rotimi Alakjija

      March 2, 2014 at 8:58 pm

      Oh wow. U really have inside info

  49. anonymous

    January 30, 2014 at 2:32 pm

    @Kwakwacity are U sure u work for Etisalat or u are just one of dem boys selling recharge cards or prolly in charge of deir sim registration cs I don’t understand dis hatred of urs o.

  50. Bobby Ugo

    February 1, 2014 at 3:28 am

    I have watched this advert four times n I see nothing wrong wit it. Abeg all these over sabi people in Nigeria come and shoot your own and let’s see how perfect it would be.

  51. ima

    February 3, 2014 at 3:21 am

    i so enjoyed and had fun reading all comments…thanks guys.#phew!

  52. ima

    February 3, 2014 at 3:22 am


  53. ima

    February 3, 2014 at 3:23 am

    enjoyed reading the comments…quite funny.

  54. ima

    February 3, 2014 at 3:23 am

    enjoyed reading the comments.

  55. hycien

    February 10, 2014 at 6:52 pm

    love u ma angelic GENNY. WONDERFUL

  56. degem

    February 23, 2014 at 12:05 am

    Genny knows how to sell just anything! Proper igbo gal! Ur pics on any brand is a plus anytime anyday! U rock baby! Shun all these critisms and criticizers! Be happy for her abeg! I pray i hit such millions! For what etisalat is selling buy or u leave it and stop running ur mouth here! Some of u are older than her just be happy for once! Thought i would have seen like lots of “congrats” here! But no way!!! Just critisms all through. So bad!!! Go genny we love u!!! Seriously u rock!!!

  57. Englishtrainer

    March 10, 2014 at 10:15 pm

    This ad is bad.N….MAKES NO SENSE AT ALL

  58. shantel

    March 11, 2014 at 3:48 pm

    i love u genny carry on jareeeeee

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