Freeze is one stylish fella.
The Nigerian media personality granted an interview to Punch Newspaper for its Saturday Fashionista column. Freeze discussed how he started out in the industry, where he sees the industry in 18 years and his style.
Err…wait did we mention his exotic collection of wrist watches? Oh yeah, Freeze gives the scoop on that and a whole lot more.
On his collection of exotic wrist watches: “Not like how many, like how much. I have maybe $200,000 in wristwatches. What I am wearing now is a Rolex Daytona, I got it from Polo for Christmas. It cost about $30,000. Polo is Nigeria’s only authorised dealer, so I bought it from the company and I love it. I love pens too. Sometimes I could just be like a woman. I love things that shine but not all the time. I like cufflinks, pens but I am not the necklace or a bracelet kind of guy. Though I wear bracelets once in a while; so I like my cufflinks, pens and wristwatches, any attire that would show them off, I am good with it.”
On what he’ll not be caught wearing: “Michael Kors. I am sorry but I just think that brand is so razz. First their name, I think their name is so razz. Not exactly the name, it is the brand, all you have for the logo is MK. Their products are loud, ugly and cheap. I see someone wearing a Michael Kors watch and I see it as they are trying so hard to wear Rols gold. I can’t afford that so the next thing is to pick up Michael Kors. I would rather take equally priced designer but with a bit more class and less noise. I would never be caught wearing that. Designers I like are Tom Ford, Gucci, I love LV shoes that are not monogrammed. I like Hermes; I think that is a really brilliant designer. I like the fact that they play with orange a lot.”
On being mistaken for a foreigner because of his light skin: “It used to happen but I am not totally unknown. People are quite familiar with me. Radio these days involves a lot of visuals; we have lots of advertisement. People would be familiar with the fact that I speak Yoruba and pidgin very well. I grew up in Nigeria; I am a Nigerian, even though I was not born in Nigeria. Contrary to the general belief that I have a European passport, I also have a Nigerian passport which is very useful to me when I am coming back to Nigeria. Apart from that, a lot of people think I do not understand the Nigerian lingua but they have been disappointed.”
On celebrities posting fashion items on social media: “First thing first, for all the entertainers putting up pictures of their accessories on Instagram, can they please tweet the receipt from an authorised dealer. Trust me, I have seen too many celebs wear fake stuffs. You can tell that they don’t know what they are wearing. Of course, there are a few brand names like D’banj, Don Jazzy, P-Square or Wizkid that would not wear fake. I have seen them wear good watches. But there are some other people who I have seen wear funny looking pieces. There was one particular musician that I saw wearing a Rolex and the gold was fading. Rolex never uses gold plates, they use pure gold. If you see anything gold on a Rolex, it is pure gold. When I saw that, I was disappointed at the musician, especially because of the level of respect I had for the musician. There is no such thing like buying a Rolex with a credit card. You can’t buy a Rolex with a credit card; who are you? Diddy? For you to be able to walk away with a £20,000 watch, you would have a substantial amount of money in that card.”
On his wife’s style: “My wife shares my taste. She likes what I like. I am not wild but I am not conservative. There are some really expensive watches or shoes that you would never know are expensive. I would not wear those. I would want a bit of bling but I would never wear a pair of shoes that has LV or Gucci monogrammed on it. I would like the LV to show but I would like it to be somewhere that you have to look to see it. I would not like to wear an all gold wristwatch so you would see the gold from afar. I would want to wear a gold wristwatch that is made of pure gold; but I would like to tone it down with maybe a leather or rubber strap so it would be a bit conservative but at the same time, not as conservative as white gold. I like a bit of red gold. The kind of woman that I like is the kind of woman that is not loud but she is not too conservative.”