Connect with us


A Bold New Elephant! First Bank Celebrates 120 Years of Serving You




First Bank - February 2014 - BellaNaija

First Bank started 2014 on a high note as they clocked 120 years of serving you better since 1894. To celebrate its new age, the bank unveiled a new logo.

If you’re worried that this new look will mean hindered services, worry no more. The largest financial services group in Nigeria assured customers that the logo change would not in any way affect the services they already enjoy from First Bank. “In fact, the brand refresh is designed to renew our existing promise to place our customers, stakeholders and partners at the heart of our business,” says Mallam Bello Maccido, Group CEO, FBN Holdings.

New Logo Description
The iconic Elephant symbol remains the same with new changes including; a higher head demonstrating stature and pride, a larger tusk indicating age and heritage.

The ear is less pointy and friendlier. The trunk is longer and lifted. The end of the trunk is no longer curled inward but it’s pointing outwards showing pride and charisma. The eye is looking up into the future and to the new horizons for the banking group.

First Bank 120th Anniversary & New Logo - BellaNaija - February2014003

The FBN Holdings Group CEO, Mallam Bello Maccido also added that they “hope everyone shares our excitement and enthusiasm as we press forward with a renewed zeal and commitment to our next level of growth”.

Watch their FBN Holdings Narrative below.

First Bank Of Nigeria is the principal subsidiary of FBN Holdings and has operations in eleven countries (Nigeria, England, France, South Africa, China, UAE, Democratic Republic of Congo, Gambia, Ghana, Guinea and Sierra Leone).

Congratulations to First Bank and here’s to 120 more years.
Advertorial – Sponsored Content


  1. Blossom

    February 5, 2014 at 4:45 pm

    Half elephant? Mehn my money better complete kampe!


  2. olajumoke

    February 5, 2014 at 5:11 pm

    I dont like the logo joor!

  3. yostic

    February 5, 2014 at 5:33 pm

    looks more outdated than the first one……that cant be a good thing

    also, the font is somehow….not formal enough..too casual and playful…..not a fan

  4. edie

    February 5, 2014 at 6:18 pm

    really dig the elephant bursting out.. the former one looked dejected and tired 🙂

    • Alphaknight

      February 6, 2014 at 7:47 pm

      Comments on any blog/website are always amusing and this one is no exception. Apparently, First Bank must have tasked some of their staff to come to this post and deluge our brains with their mind-numbing hashtags. Another sign that they’re losing their mojo: Hashtag flooding died in 2013.

      If i saw this logo in silhouette, my first impression would be that of an Elephant stepping out for the first time. That’s naturally good brand imagery. You’re bracing yourself for new challenges and all the other bla bla bla that brand managers toss around in the board room to look like they know what they’re saying.

      But the colors betrayed the design: in an attempt to look modern, the icon elephant picked a rifle with its trunk and shot itself in the mouth. Repeatedly. The Yellow means nothing. Honestly. It has nothing to do with your brand. Your typography looks meh and falls flat. Nothing to project the idea of boldness. Plus the kerning is horrible, making each individual letter look like their dancing to disparate tunes….in unison.

      Me thinks the general problem with most brands in Nigeria today is their disconnect from the target market they’re so desperately trying to capture. They just bring up new brand imagery and blam! take it or leave it, we don’t care what you think. We’re not sheep to be herded with your boardroom junk. We’re your customers and clients. Respect US when you bring out stuff or we’ll just carry our business elsewhere.

    • laxman

      February 7, 2014 at 7:30 am

      LOL…Never mind dude, I can imagine how much people must have ranted in ’04 when they changed to the penultimate…you nor get choice…it’ll grow on the end, it always does, doesn’t it?

  5. Nominee

    February 5, 2014 at 7:45 pm

    As a brand connoisseur (am only half serious about the conno* stuff), I can authoritatively tell you that this new logo is unattractive and unappealing. It is also a downgrade from the commonly found sharp eye catching logos with bright colours that are representative of most new generation banks. I do not quarrel with an elephant bursting out, I quarrel with the dull yellow background he is bursting out from which in my own opinion dims the lights from the logo.

    My own contribution would be

    1. Brighten the colours, let the blue pop
    2. That yellow background, please remove it, look for a perfect contrast for blue, a brighter contrast too
    3. That Elephant is tired, give it life by making blow its trumpet, in summary let the trunk be lifted in a blowing fashion after all that’s what you guys are doing when you say “since 1894”
    4. Biko pay me consultancy! Am telling you some real truths.

  6. ilaugh

    February 5, 2014 at 8:04 pm

    I think i like it. It speaks to me better as a young person than the old logo. This Elephant seems ready to take over the world #overanalysingthing #ilovethislogo #oldgenerationformingnew #overharshtagingthings #isthathowtospellharshtag? #lol

    • laxman

      February 6, 2014 at 10:50 am

      Same sentiments here!

  7. Charis

    February 5, 2014 at 9:24 pm

    @nominee ur right about ‘blowing its trumpet’… Now it just looks like its stretching its muscles from standing 4 too long.. it looks half man half elephant #justsaying

  8. Turi

    February 5, 2014 at 9:31 pm

    The elephant is coming out, and I’m loving it…

    • Naija Realist

      February 5, 2014 at 10:04 pm

      Coming out? It’d better be careful in this new anti-gay environment…

  9. Beekay

    February 6, 2014 at 10:31 am

    I particularly don’t find this logo attractive or catchy. An organization like First Bank should sample public opinion before they take such a bold step #20thCenturyLogo

    • Alphaknight

      February 6, 2014 at 7:52 pm

      Best Comment Ever!

  10. laxman

    February 6, 2014 at 10:48 am

    It’s very evident (and naturally expected) that peeps are fixated on the old logo and finding it hard to accept the change lol…anyways, I was actually at their launch event and I can resonate with the thinking behind the brand refresh…explanations make sense to me…besides, I think the new logo is quite contemporary in def makes the bank look younger…old one appears really dated, somewhat staid when put side by side….#NiceWorkAllinAll Methinks

  11. Ldosh JKD

    February 6, 2014 at 1:57 pm

    @nominee, the colour is yellow gold and not dull yellow. the important thing is to try to understand the changes between the old brand and the new one only then would you appreciate the symbolic beauty of the new logo….


    August 6, 2014 at 3:11 pm

    I wish FBN many years ahead.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa
Sign up on Netflix

Star Features