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Grocery Shopping At the Click of a Button! Watch the Founder of Olumide Olusanya on CNN’s African Start Up



With the advent of technology and more Nigerians becoming more ‘internet savvy’, the idea of doing grocery shopping online is simply brilliant.

When retired doctor, Olumide Olusanya came up with this concept in Nigeria, it was to ‘save Nigerian women from useless husbands’. He started it off as but the brand has since morphed into with a staff strength of 9 people.

Speaking to CNN on African Start Up,, on what motivated him to start he says, “I saw the stress; I saw the love and passion of trying to keep up a very happy home, a very happy family; traveling up and down and then (being) busy on a daily basis. And then you have a husband that is totally useless at cooking or taking care of the house, so all this pressure you see coming on. This for me was a way of trying to relieve her of that stress — my own expression of love.”

He went further to state that the brand has not started making a profit but he is optimistic that the brand would grow as more Nigerians buy into the idea of shopping online.

Watch the video here:


  1. Bleed Blue

    March 3, 2014 at 2:41 pm

    hahahahahahaha!!!! “save nigerian women from useless husbands”? Brotha why so harsh na? Oh please don’t wound a sista with laughter this Monday afternoon

    • Stephanie

      March 4, 2014 at 12:20 am


  2. @edDREAMZ

    March 3, 2014 at 2:52 pm

    Wow, this dude is such an innovator…. E business is the real shit nw….. Am not a computer literate i could have put my interest into creating a similar stuff…… More grease to ur elbow man……

    • Leila

      March 3, 2014 at 9:28 pm

      Not just computer you are not literate in English language too.

    • porsh

      March 3, 2014 at 10:18 pm

      It is not so nice to condemn people. Am very sure your command of English is worst than his. ITK

    • Bleed Blue

      March 4, 2014 at 1:47 pm


    • Lola

      March 4, 2014 at 9:22 pm

      You my dear are not a nice person. Have your ever heard a saying that goes” If you can’t say something nice, don’t nothing at all”

  3. toyin olaleye

    March 3, 2014 at 3:03 pm

    He’s awesome…I loved his energy…

  4. An Actual Human Being Is Dating Vic O?

    March 3, 2014 at 3:29 pm

    Taa! They don’t deliver everywhere in lag yet. Please perfect your deliveries before you start giving interviews.

  5. Lady Annie

    March 3, 2014 at 3:33 pm

    Lol..”usless husbands”. May God bless this man.

  6. JT

    March 3, 2014 at 4:17 pm

    Impressive. Best of luck! Nigeria truly needs this.

  7. semsem

    March 3, 2014 at 5:43 pm

    I am a customer and their services are the best. Same day or next day delivery. I am definitely stuck

  8. frances

    March 3, 2014 at 10:42 pm

    saw his and his wife bio and their business stuff on a blog, I am inspired sir. keep keeping on..

  9. Olu Adeyemi

    March 3, 2014 at 10:55 pm

    Great company and fantastic customer service!

  10. oo

    March 3, 2014 at 10:56 pm

    Great company!

  11. jayraze

    March 9, 2014 at 1:14 am

    Visit planner’s [email protected] for info on environmental management,business development,health tips and lots more.please help advertize if u find it inspiring

  12. babajide ogunnoiki

    July 9, 2014 at 3:19 pm

    I ordered Home Decorations from this site and they delivered in a few hours, they are awesome jare.

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