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Etisalat Nigeria Hosts Genevieve Nnaji, OC Ukeje & High Value Customers to Private HOAYS Screening

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Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014033

(L-R) Enitan Denloye (Director, Brands & Communications, Etisalat Nigeria); Genevieve Nnaji; Hakeem Bello-Osagie (Chairman, Etisalat Nigeria); and Matthew Willsher (Acting CEO, Etisalat Nigeria)

Following the star studded premiere of the film adaptation of Chimamanda Adichie‘s novel Half of a Yellow Sun, Telecom Partner of film – Etisalat Nigeria held an exclusive screening of the film on Tuesday 15th April 2014 at Silverbird Cinemas, Lagos for its high value customers.

The event was branded to the latter of course and had signature personalities and officials of the brand; Chairman, Etisalat Nigeria, Hakeem Bello-Osagie, Nollywood screen diva and Etisalat Easyflex Ambassador, Genevieve Nnaji, and OC Ukeje who also starred in the movie.

According to acting Chief Executive Officer of Etisalat Nigeria, Matthew Willsher “Etisalat is pleased to be identified with this unique work of art that places Nigeria proudly on the world map and promotes the country’s movie industry. At Etisalat, we believe in pushing boundaries and expanding the frontiers in our product and service delivery to our customers. This movie with its stellar cast, all round quality in production and poignant story shares this same attribute”.

The movie is a definite must-see. Have you seen it? But before you answer that, see photos from the private screening below.

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014024

Genevieve Nnaji

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OC Ukeje

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Deborah Willsher

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Matthew Willsher (Acting CEO, Etisalat Nigeria)

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Steve Babaeko

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Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014009

Enitan Denloye (Director, Brands & Communications, Etisalat Nigeria)

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Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014025

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Matthew Willsher & Megha Joshi

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014020Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014022

Popcorn and Action!

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014027 Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014028 Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014021

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014029

Lilian Unachukwu

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014031 Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014032

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014034

Genevieve Nnaji; Ebi Atawodi (Head, Corporate Communications, High Value Events & Sponsorship, Etisalat Nigeria) & Enitan Denloye (Director, Brands & Communications, Etisalat Nigeria)

Etisalat Half of A Yellow Sun Premiere - BellaNaija - April2014030

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6 Comments

  1. nene

    April 22, 2014 at 5:51 pm

    nigerians are pretentious! let me see if any company will “host their high valued customers” to “october 1” by kunle afolayan or the upcoming movie by izu ojukwu. anything foreign, nigerians will hype and contribute. see them holding their glasses with their expatriate friends who probably are not even interested in the movie. but to contribute to the “locally based” becomes a problem. i hope this movie is good, not any hollywood hyping rubbish they always do these days. unless the ceo of etisalat has a stake in this movie, this is just pretentious.

    • omci

      April 22, 2014 at 9:30 pm

      How is this a foreign movie? It chronicles an important event in jigeria, based on a book written by a nigerian, The director is nigerian, half of the film cast are nigerian or at least have nigerian heritage. Pls get your facts right before you come ranting here.

    • omci

      April 22, 2014 at 9:33 pm

      Sorry, meant to say “it chronicles an important event in nigeria’s civil war’. Heck it was even shot in Nigeria!

    • Trace

      April 23, 2014 at 11:39 am

      When ur good ur good. What is pretentious about etisalat having a private viewing when their brand ambassador acted in d movie. Is it not the big companies that will show case us Africa? The quality of the movie, n actors are top quality. Who will not like to identify with a good job when it is well don. Pls thank you etisalat for hyping the movie more.

  2. Lilian

    April 22, 2014 at 7:23 pm

    Genevieve is one of their Brand Ambassadors so they have to support any movie that she is in it is in her contract it how smart branding works.

  3. Fatimah

    April 23, 2014 at 11:13 pm

    Posing with the ‘yellow’ backdrop. haha, not strategic 🙂

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