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Exclusive: Toke Makinwa’s “Double Digit” Million Naira Maggi Chicken Deal



Toke Makinwa - Maggi Chicken Cube Ambassador - April 2014 - BellaNaija - 024

Nigerian media personality Toke Makinwa has officially been announced as the Maggi Chicken brand ambassador.

On Monday, BN announced that Toke scored the sweet gig. (click here to read).

Today Wednesday 9th April 2014, Toke was unveiled in the presence of select stakeholders and the press in Lagos. She rocked two outfits at the occasion including a brown shirt and ankara pants by iamISIGO as well as a blue-and-pink print Meena dress.

A source who works at Maggi said the exact amount will not be stated but revealed exclusively to BN that it is a “double digit” million Naira endorsement. The source also states the brand is happy to have her as a face of its stock cube.

2Face Idibia who performed at the event was there with his wife Annie Macaulay-Idibia, both rocking black.

Sisi Yemmie was also called the online ambassador for Maggi Chicken Cube.

Toke Makinwa & Annie Macaulay-Idibia

Toke Makinwa & Annie Macaulay-Idibia

Toke Makinwa - Maggi Chicken Cube Ambassador - April 2014 - BellaNaija - 025

2Face Idibia

2Face Idibia

Sisi Yemmie

Sisi Yemmie


  1. madman

    April 9, 2014 at 8:58 pm

    And what are we suppose to do now that we know she has a “double digit million naira deal” jump up and down??

    • julit

      April 10, 2014 at 9:13 am

      you just mad!

      I do not know this girl but i am so happy for her. even in this people stay hating. shows humans are one how. theres no pleasing anyone.

    • I said So

      April 10, 2014 at 5:47 pm

      Jealousy..Like pure envy has finished our Nigerians. Hatred for nothing! The More Hatred she gets, the More God butters her bread. keep hating on a girl that doesn’t know you!

  2. Is

    April 9, 2014 at 9:00 pm

    So, um guys, we ALL know this “source” is Toke right??? LOL
    ♥ sisiyemmie ♥, Annie = Razz

  3. Thatgidigirl

    April 9, 2014 at 9:07 pm

    Really BN? Mrs Maje Ayida??? really really? I thought she was toke ayida, apparently BN has replaced her first name with her husband’s. Meanwhile, congrats to Toke! It has really been a good year for her.
    P.S abeg make una give me back my old brown avatar biko

    • IyaEko

      April 9, 2014 at 11:34 pm

      She is Mrs. Maje Ayida. When you use the title Mrs., you are being referred to as you husband’s wife.

    • corolla

      April 10, 2014 at 1:18 am

      @iyaeko, you absolutely made no sense

  4. Koffie

    April 9, 2014 at 9:14 pm

    Congrats Toke…

  5. yostic

    April 9, 2014 at 9:28 pm

    Not trying to hate…honest question, does and can Toke cook?

    • corolla

      April 10, 2014 at 1:21 am

      You mad?

  6. Laila

    April 9, 2014 at 9:30 pm

    can the babe even cook. I’m sure she can’t boil egg.
    Not hating though

    • love not war

      April 9, 2014 at 9:41 pm

      How do you know though?

      These random haters!

      Try better next time.

  7. MyDamnComment

    April 9, 2014 at 9:48 pm

    I’m happy for her, she’s making it. And negative words won’t slow her down. But… I’ve never heard Toke Makinwa and cook food in the same sentence, so Maggi, how exactly do you select your ambassadors?. Sisi Yemmie deserves it completely. but Toke??? how??

  8. edna

    April 9, 2014 at 9:59 pm

    It is so funny how people abuse Toke from morning till night yet she stays winning!
    She has taking her career to great heights – from radio to TV; She married her dream guy; She is now on her 3rd endorsement while people who have been in the industry for years have not even gotten 1. Congrats babe

    • The Player

      April 9, 2014 at 11:29 pm

      And what have YOU gotten, edna?

  9. Cool cat

    April 9, 2014 at 10:00 pm

    Wow we, congrats to toke. Bad press is actually good publicity. Will I leave my knorr cubes though? Hmmmm

  10. Faridah

    April 9, 2014 at 10:02 pm

    Bad market for maggi chicken!!!

  11. Yetty

    April 9, 2014 at 10:12 pm

    Congrats Toke

  12. Agbeke

    April 9, 2014 at 10:13 pm

    Personally I don’t use magi . I.m a knorr chic for life but babes really really need to stop hating this Toke girl men…all she does is win win win no matter what! Life na turn by turn beg baba God make e reach your turn #okbye

    • Marc Francis of Chelsea

      April 10, 2014 at 1:50 am

      Honestly had no idea they were different.


    April 9, 2014 at 10:38 pm

    Congratulations to her. Haters keep hating, Tokstarr keep balling

  14. shannaro

    April 9, 2014 at 11:03 pm

    Well done more energy her way

  15. fashionandstylepolice

    April 9, 2014 at 11:08 pm

    Well done Toke. Good for you.

  16. Olori Tari

    April 9, 2014 at 11:09 pm

    Go Toke !!! Weldone.

  17. ivie

    April 10, 2014 at 12:20 am

    Results are best way to shut up Haters!!! Go toke… Congratulations jare! My very first comment on you though. Lol

  18. Yt

    April 10, 2014 at 12:33 am

    Is it by force?

  19. Stephanie

    April 10, 2014 at 4:03 am

    Very good marketing strategy! WELDONE

  20. Jo!

    April 10, 2014 at 4:12 am

    Ewwwwwwwwww, Brand manager, Epic Fail! wth were you thinking???? Toke? Hian!

  21. Jo!

    April 10, 2014 at 4:18 am

    And WTF is she wearing???!!!??

  22. Person

    April 10, 2014 at 6:42 am

    Toke stays winning. Good on her! Congratulations!

  23. Troll

    April 10, 2014 at 8:19 am

    Congrats Toke

  24. Roz

    April 10, 2014 at 8:43 am

    Go Toke! Go Toke!! Go Toke!!! #Singing#

  25. Hannah

    April 10, 2014 at 9:32 am

    bella najia Toke is not the face of maggi . get your info right.

  26. jay

    April 10, 2014 at 9:44 am

    fake it till you make it.

  27. Eve

    April 10, 2014 at 10:39 am

    This woman is so pretty and seccessful she just makes me work harder to achieve my dreams… I love her she inspires me so much
    i like to see powerful african women making it

  28. Colour Purple (my avatar o! *sobs*)

    April 10, 2014 at 12:42 pm

    Hater! What have you achieved???!! Please have a seat _/…..

  29. xoxo

    April 10, 2014 at 1:16 pm

    Congrats to Toke & Sisi Yemmie. These two are def. going places


    April 10, 2014 at 2:23 pm

    Congrats to Toke and Sisi Yemmie!

  31. kokie

    April 10, 2014 at 8:29 pm

    You are growing on me Toke. Congrats. good hustle. Please … dem pants maybe it is the back drop?
    Not werking

  32. Divame

    April 11, 2014 at 1:46 pm

    wow! i love the Brand Manager…..Correct Person… una dey hate toke…una dey popularize Maggie….have you not heard na Negative News sell pass ,To the babe that says can toke boil egg…menh am sure u cant boil water yourself….Go Tokestar….Go Maggie!

  33. jhennique

    April 28, 2014 at 11:59 am

    Toke’s Makeup tho……………

  34. Bringbackourgirls

    May 14, 2014 at 10:18 am

    Opps did someone just use my name ???hahaha …very funny

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