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Ghanaian Luxury Shoe Entrepreneur Fred Deegbe of ‘Heel The World’ on CNN’s African Start-Up



African entrepreneurs keep pushing the envelope! In this edition of African Start-Up, we meet Ghanaian Fred Deegbe of ‘Heel The World’ as he tells CNN about his foray into the business of making luxury hand made shoes, right there in Accra.

Fred was a banker with little or no knowledge about making shoes, or even fashion. He took the plunge and is doing a great job as an employer of labour and an inspiration to thousands!

Watch the video here:


  1. liya

    April 10, 2014 at 10:36 am

    This is interesting to see. While I encourage entrepreneurship, I am a bit worried when entrepreneurs get so much attention very early in their business life cycle. All the same, best of luck to him.

    • Pamela

      April 11, 2014 at 9:48 am

      Totally agree with you.


    April 10, 2014 at 12:42 pm

    I love the name ‘heel the world’ really nice

  3. @edDREAMZ

    April 10, 2014 at 2:33 pm

    Nothing is impossible unless yu made it seem so, nice one man and encouraging our youth through ur work is just sensible…

  4. kl

    April 10, 2014 at 5:36 pm

    Happy for him.Ghanaian men dey force oh.

  5. Godwin Wi

    April 10, 2014 at 9:07 pm

    Stunning, impressed how Africans are getting things done

  6. funmi

    April 11, 2014 at 4:09 pm

    great job

  7. Hannah

    April 15, 2014 at 12:27 pm

    Well done. Great work!

  8. amarildo

    April 17, 2014 at 3:42 pm

    While i totally agree with you Liya, i understand why there is much buzz about start ups in the continent. It is more with the intention to encourage Africans, to leave the comfort of their zones and venture into the unknown, which i call the faith zone.

  9. Tima

    May 27, 2014 at 4:05 pm

    This Guy is doing great .His shoes are so beautifully made.I think we Africans should learn how to encourage one another and not to just sit behind our computers to critize someone who has taking a bold step to step out of his comfort Zone.

    Big UP to you Fred………Keep it up “Heel the World”.

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