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The 1st Makeup In Nigeria Conference (MINC) – Your Scoop & Photos!

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The first ever Makeup In Nigeria Conference (MINC 2014) held in Lagos – Oriental Hotel, Lekki – and to say it was well attended is an understatement. With over 700 aspiring and established makeup artists, beauty bloggers and enthusiasts, TV stations and more, the event was indeed a great start to many more.

BN Beauty was there live and we have to say it was way more than we anticipated. There were booths by makeup brands like House of Tara, Sacred Beauty, Maybelline, Khuraira Cosmetics, Lise Beauty, Switch Cosmetics, Kuddy Cosmetics, Arewa Cosmetics and more stocked with awesome beauty products for sale and free makeovers.

That wasn’t close to all that happened – Makeup & Beauty veterans – Khuraira Musa, Buntricia Bastain, Tara Fela- Durotoye, Joy Adenuga, Bayo Haastrup, Lola Maja- Okojevoh, Eni Balogun, Bimpe Onakoya and more were present at the live event to give the very eager makeup & beauty enthusiasts tutorials, master classes and talks on what’s what in beauty.

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Kemi  “Lala” Akindoju

Hosted by Kemi “Lala” Akindoju, they touched on topics like hygiene and personal appearance, which was handled by Lise Beauty owner, Eni Balogun. Eni, while discussing a little about makeup artists and how they handle themselves said “all makeup artists should have a contract they work with.” She also emphasized the importance of always look one’s best, even if you are just going to your neighbour’s home.

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Eni Balogun

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Tara Fela-Durotoye‘s Keynote address was definitely one for the books. According to her “Tara cannot make an industry. Without you there would be no industry“. She also went on to say “Creating a balance between foreign and our indigenous makeup brands is very important…we as Nigerian beauty companies need to set the pace for the international brands in Nigeria and every stakeholder needs to pull every person to make the Nigerian beauty industry a force to be reckoned with internationally”.

Idy Enang, the Managing Director of L’Oréal Central West Africa, also shared his business ethics, as well as those that have guided L’Oréal and its sub-brands down the path to success. He stated that Maybelline isn’t just about makeup, but is centered on the beauty in every woman. “It has nothing to do with gender, but with universality“.

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He added “World over, the makeup industry is a multi-billion dollar one, with Nigeria and the African continent as a whole at the heart of it all. The singular fact that international brands like Maybelline are making its way into the African market with Nigeria as its main market is a sole testimony to the fact that we are ripe for business. And that is the reason I’m standing here before you, for us to enlighten one another on innovative ways to globally position our indigenous beauty and makeup brands”.

Honorary awards were presented by Akeem Adeniji (Director of Commerce, Lagos State Ministry of Commerce and Industry) and Tara Fela Durotoye, on behalf of the Organizing Committee chaired by Bolanle Okusanya Feyita to the makeup industry pacesetters like Chief Opral Benson, the Late Adenike Ogungbe of Ewar Makeovers (received by Funmi Abeke) and Bayo Haastrup as well as supporters of the industry; Alhaja Tejuosho and Alhaja Kudi of Kuddy Cosmetics.

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Alhaja Tejuosho, Akeem Adeniji and Tara Fela-Durotoye

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Akeem Adeniji & Tara Fela-Durotoye presenting Alhaja Kudi her Award

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Akeem Adeniji & Tara Fela-Durotoye presenting Bayo Haastrup his Award

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Tara Fela-Durotoye & Bolanle Okusanya Feyita presenting Opral Benson her award

This was followed by a panel session with Sola Oworu (Commissioner, Lagos State Ministry of Trade and Industry on Building), Lola Odedina (Head Corporate Affairs, GTBank Plc), Tara Fela Durotoye (Founder, House of Tara International) Sekou Coulibaly of L’Oreal and Bolanle Okusanya Feyita of MakeupPro.

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Bolanle Okusanya Feyita

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Sola Oworu

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Sekou Coulibaly

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Lola Odedina, Bolanle Feyita & Sekou Coulibaly

Of course it wouldn’t be an event without some celeb appearances! Personalities Eryca Freemantle, Dupe Odediran, Fela Durotoye, Steve Harris, Ezinne Alpha, Michelle Dede, Isio Wanogho, Noble Igwe, O.C Ukeje, Bola Balogun, Isoken Ogiemwonyi, Samantha Dimka, Tosyn Bucknor, Kaylah Oniwo among others were in attendance.

See photos from the event.

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Tara Fela-Durotoye

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Lala Maja-Okojevoh

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Joy Adenuga

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Eni Balogun

Michelle Dede

Michelle Dede

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Isio Wanogho

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Bunmi Oyeniyi

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Buntricia Bastain

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Dupe Odeniran

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Idy Enang (L’Oréal) & Funke Bucknor (Zapphaire Events)

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Steve Harris & Imma

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Kaylah Oniwo

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Alhaja Tejusho, Alhaja Kudi, Sekou Coullaby, Tara Fela Durotoye & Ada Iwugo

Master class with the masters!

Joy Adenuga

Joy Adenuga

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Khuraira Musa

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Buntricia Bastain

Don’t panic! Lola is fine. lol. She stunned the crowd when she came out for her Masterclass looking, well, different. She later explained that she was trying on some SFX (Special Effects) makeup and wanted to look beat up & bruised. It definitely worked. Loved it!

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Lola Maja-Okojevoh

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Funmi Abeke & Buntricia Bastain

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Bayo Haastrup

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Bimpe Onakoya

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Bunmi Oyeniyi

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Noble Igwe & Samantha Dimka

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Booth to Booth!

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The House of Tara Booth

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The Maybelline Booth

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Love Olaleye & Kunbi of Sit Pretty Makeovers

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Idy Enang, rep, Akeem Adeniyi, Buntricia Bastain & Fela Durotoye

Buntricia, Funmi Abeke, Zaron MD and Tara Fela Durotoye

Buntricia Bastain, Funmi Abeke and Tara Fela-Durotoye

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Bunmi Oyeniyi, Bolanle Okusanya Feyita, Bayo Haastrup, Lola Maja & Tara Fela-Durotoye

Did you attend the event? How amazing was it! Share your experiences and favourite parts.

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BellaNaija is a media supporter of MINC 2014

17 Comments

  1. myHairmyBeautyNigeria.com

    May 6, 2014 at 12:54 pm

    This was soo AWESOME!!!

  2. Bee

    May 6, 2014 at 1:16 pm

    Waste of Time and money…wasn’t impressed at all.

  3. Ayorinde

    May 6, 2014 at 1:18 pm

    Minc was awesome. every moment was fun learning- Buntricia’s class OMG-“i’m just saying”*Laughs*

  4. luchi

    May 6, 2014 at 1:55 pm

    Was there and for a 1st edition they tried. Guess they didn’t know there was gonna be a huge turnout.

    My beef however was that it was supposed to be a class like was said in our e ticket where a mentor would justteach to a particular people who ticked to have that course. But it wasn’t like that.
    To my utter disappointment we were all jammed into one hall.
    No aopologies nor explanations were offered by Mrs Durotoye.

    Another point was that even on the day of the conference they were still registering attendees when they know the capacity of the hall. The result:lots of attendee left standidng at the back.
    Guess the organisers have forgotten the immigration excercise soo soon.

    I won’t even mention the breakfast and lunch.they need to come up witha abetter idea on how to handle that cos it was danm rowdy.people even came to blows.

    I also noticed that even people who didn’t pay had access into the venue hall once lectures had started. I had the impression that it was gonna be a secured place hence no tag no entry but that wasn’t thecase as amongst other tagless attendees I noticed a couple of odd people including an old man hustling for food @ the buffet table.

    There’s also the issue of timing. The event ran past nine prompting some people going into the mainland to leave before the end of the programme.It was crazy.
    Anyway hope I can attend the 2nd edition if there would be one .

    BN pls don’t use my comment to eat beans.

    • nene

      May 7, 2014 at 4:52 pm

      nigerians are incompetent and disorganized. it pisses me off very much since that’s my pet peeve: disorganisation. ordinary makeup class they can’t even organise, and we wonder why our country is the way it is. i’m disappointed.

  5. SuSHi

    May 6, 2014 at 2:17 pm

    Ermmm where is Queen B – Banke Meshida Lawal

  6. NYLegalDiva

    May 6, 2014 at 2:27 pm

    I don’t understand the setup of this conference. It would make more sense to hold smaller seminars on different topics, set up booths for women to have hands on experiences, have each artist do make overs, and top it off with models to showcase brands/art. Hmmm…maybe I should be planning this event in Naija for the next time lololol. I guess they have to start somewhere.

  7. Vivian

    May 6, 2014 at 3:12 pm

    Makeup in Nigeria Conference was amazing. The Makeup Industry in Nigeria is coming for the World. Mrs Tara Fela Durotoye thank you for thinking of such an inspiring event. Buntricia class was educating and hilarious.

  8. Joy

    May 6, 2014 at 3:14 pm

    This is the kind of greatness that should be happening in Nigeria. I’m really proud of Makeup in Nigeria Conference.

  9. elo

    May 6, 2014 at 3:19 pm

    I see u isioh wanogho Got much love for

  10. @edDREAMZ

    May 6, 2014 at 3:34 pm

    Niceone fellas and more grease to ur elbows….
    .
    .
    .
    ***CURRENTLY IN JUPITER***

  11. Wow!! Buntricia Bastian (BN please note the correct spelling of her name) was there, now that is a master make up educator, she taught the likes of Renny Vasquez etc… Sorry to hear about over crowding etc… Hopefully the next edition will be better.

  12. BEAUTIFULNBLESSED

    May 7, 2014 at 5:32 am

    WOW, BUNTRICIA HIT NAIJ SHORES…………….COOL BEANS!

  13. 1 + The One

    May 7, 2014 at 8:43 am

    Great idea! Well done to the organisers
    (I love Tara’s dress too!)

  14. Noms

    May 7, 2014 at 9:23 am

    Nice concept. Ma darling Banke Meshida Lawal(BMPro),where is she?
    Politics in the naija makeup industry too? Ooo she is not in this political party or decamped?
    Isio, me mre we (i sight u). *winks*

  15. Karen

    May 9, 2014 at 5:12 pm

    The conference was suppppperrrrrrb!

    Learnt so much, met so many beautiful, friendly people from all over Nigeria, even one came from Kenya sef.

    Much more people than planned turned up, trust Naija! The kept asking people to register and not just wait for the day. How can they plan with no idea of who will turn up?

    The organisers did a super job! Oriental and all, biggggs things for makeup! It was great that even though there was not major sponsor, young professional naija enterpreneurs are pushing forward. I am proud that we are making progress and growing in the makeup industry.

    I will be first to register for the next one !

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