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Jason Njoku’s Inspiring Article on Never Giving Up



Jason Njoku - October 2013 - BellaNaija
If at first you don’t succeed, dust yourself and try again.

The road to the top is never an easy one and Jason Njoku, the founder of iROKO Partners – the parent company of iROKO TV shares his story to inspire all entrepreneurs. Read:

Jason Njoku - July 2014 -
My wife persuaded forced me to do a little spring cleaning this weekend. As I was going through my things rubbish, I came across this old account statement for an iROKO Partners Ltd bank account in London. If you look at the date its 13 July 2010. The statement is for June 2010. That’s right. £60.25 paid in. £60.00 (my feeding money) paid out. And an ending balance of £0.25. That’s right folks. I literally had £0.25 in my account thats $0.42 or N63.

Needless to say life has improved somewhat, but as I go about trying to frame this statement, it definitely reminds me of how far in such a short time one’s life can improve. It doesn’t have to be as dramatic, but improve life can. It also should serve to demonstrate to anyone, anywhere right now toiling away in obscurity on a little project or something no one gives a flying f*** about that as long as you believe in yourself and your project then success (whatever that may mean to you) is or may be just around the corner. All you have to do is find the inner strength to stay in the game.

At this point I had toiled for 6 long years. Fast forward another 4 years and everything has changed. But then I didn’t know that. It was only pain.

Founders. Never ever ever ever ever ever ever ever give up. On yourself. You may migrate from project to project and you will never know which one is ‘the one’. But one day, someday. Your stars will align.

You can catch up with Jason via his website –


  1. CeeCee

    July 10, 2014 at 11:39 am

    Really inspired. Thanks for being so honest Jason.

  2. Mostest

    July 10, 2014 at 11:58 am

    Really inspiring. There’s no shortcut to “sustainable” success.

  3. Berry Dakara

    July 10, 2014 at 12:19 pm

    Very inspiring!

    @ BN: Something’s going on with the comments. It says there are 26 comments, but I can see only 2. In addition, some other random commenter’s deets appears, and I’m the only person who uses this computer. Just FYI


      July 10, 2014 at 12:22 pm

      Thanks for the feedback. The number is the sum of “Loves” & Comments. We are testing that today.
      We will look into the other issue. Have a great day!

    • Tom

      July 10, 2014 at 1:29 pm

      Actually don’t it. it is misleading

  4. patrick

    July 10, 2014 at 12:33 pm

    I am inspired,Thank you Jason.

  5. jcsgrl

    July 10, 2014 at 1:30 pm

    i discovered his blog last week and have been obsessively reading and re-reading every article.

  6. Le moi

    July 10, 2014 at 2:25 pm

    Truly God works in mysterious ways… Saw you(et le wifey) at the airport this morning and i decided to check you up this afternoon only to find this! God knows i’ve been looking for something movitating this week… Thanks alot for your words this day

  7. Blesyn

    July 10, 2014 at 2:37 pm

    Hi Bello, when I click on “Love this” on a comment, I should be able to “Unlove” Work on that biko.

    • Blesyn

      July 10, 2014 at 2:38 pm

      Bella not Bello

  8. Uju Lilian Ikegbune

    July 10, 2014 at 2:46 pm

    so inspired

  9. Ade

    July 11, 2014 at 8:49 am

    He couldn’t of said it better!
    Thanks J.

    • nna

      July 11, 2014 at 4:11 pm

      *have – he couldn’t HAVE said it better.

  10. Oyinade

    July 11, 2014 at 12:56 pm

    Thank you.

  11. ally

    July 21, 2014 at 10:21 pm

    I have been hearing allot about this guy but definitely i will be following him from now on. his story is very inspiring and it touched me as I’m kinda experiencing the hard times of failure from one business to another.

    But he has given me hope with his quote “Founders. Never ever ever ever ever ever ever ever give up. On yourself. You may migrate from project to project and you will never know which one is ‘the one’. But one day, someday. Your stars will align.”

    Yes i will never quit..

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