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Mathew Knowles says Elevator Incident with Solange & Jay Z was a “Jedi Mind Trick” to sell Tour Tickets – Video



Mathew Knowles - August 2014 - 01
Papa Knowles finally speaks out about the elevator incident with Jay Z, Beyoncé and Solange Knowles – and it’s not anything good.

Back in May, Solange was seen kicking her brother-in-law, while bey looked on in the video released by TMZ.

Mathew Knowles, the former manager of Queen Bey, spoke about the scandal in an interview with a radio show earlier in the week. He called it a “jedi mind trick” to sell the “On The Run” concert tickets

He told the Roula & Ryan show on Houston’s KRBE, he said;
“I know, because we’ve done this. From experience, there’s a tour going on.

“Sometimes ignite that tour. It’s called a Jedi mind trick. The Jedi mind trick fools you a lot of times. So things you see are sometimes *makes magic explosion sound*.”

After the host quizzed him on his incredible claims that the clan wanted the video out there, the father of the two superstar girls replied “All I know is the Jedi mind trick. Everyone’s talking about it. Ticket sales went up. Solange’s album sales went up 200 per cent.”

It seems Papa Knowles is out of control. We all know that Jay Z  does not need Solange kicking him to sell tickets. The pair are worth billions.

What’s your take?
Watch the clip!

Photo Credit: Getty Images


  1. Saphyah

    August 28, 2014 at 11:20 am

    Lol really?

  2. Emem

    August 28, 2014 at 11:23 am

    He is trying to insinuate that ticket sales went up for Solange’s album as well, God knows the babe needs all the help she can get career-wise…. It did not hurt ticket sales for them Jay-Z and Beyonce’s show either….


    August 28, 2014 at 11:30 am

    Another family wahala on the way

  4. ade

    August 28, 2014 at 11:33 am

    He looks so silly trying to throw his daughters under the bus when hes been such a shame to their family! beyonce fired his a** he needs to get over it and go be a father to his little son! coming on here talking about jedi mind trick. Bey never needed drama to be the star that she is today….

  5. Queen of Everything

    August 28, 2014 at 11:34 am

    clutching and grasping for minutes in the spotlight, he should be ashamed of himself.
    true or not, he should just be quiet and mind his own business (if he has anything left to do these days)
    plus I would seriously doubt the veracity of his claim, considering he is no longer part of that business
    speaking negatively of your own children! tasteless

  6. RO2

    August 28, 2014 at 11:36 am

    He’s spent decades in the industry he knows what he’s talking about. He’s not just a blabber. Jay Z is a brand any time the brand comes out with new products it has to sell and that’s where “Jedi” comes to mind.

  7. Eyitayo

    August 28, 2014 at 11:37 am

    Papa Knowles must definitely be on cheap drugs.

  8. bruno

    August 28, 2014 at 11:42 am

    Its like this man does not know a real slap when he see’s one. Solange was committed in that elevator, and if it was acting then solange should win an oscar, LOL #beyhive #beygency.

  9. benny

    August 28, 2014 at 11:42 am

    He is not lying. The ticket prices were too high. Wendy Williams had shed some light on their ticket sales prior to that fight; the tickets were not moving as expected. Many empty seats in those arenas. After the fight, the media turned to them completely. Yes Jayz and beyonce have zillions of fans and are powerful bla bla bla… but Beyoncé had rounded up a tour not too long ago. People may love you to death but the economy is tough. They will not cough out that money. However, the bait worked. Beyoncé kept baiting with the emotional performances. I work in pr; this is not far fetched at allll. Trust me.

    • labisi

      August 28, 2014 at 12:04 pm

      No matter how ‘big’ you are, there’s always that need to reach higher. You see brands like ebay and think well they have a huge market share but they still come up wkith new expensive campaigns EVERYDAY. No one is above the Jedi, even the royal couple Bey and Jay.
      Doesn’t change the fact that Matthew (Yes i spelt it with two Ts, sue me) is an irresponsible faggit

    • Igbeyinadun

      August 28, 2014 at 1:22 pm

      Lol. didnt even notice that he spells his with just one ”T’

    • Truthbetold

      August 28, 2014 at 12:55 pm

      Get your facts straight, before you comment. Wendy W talked about the tickets after the fight not before. Google is your friend. Wendy was insinuating that the fight had hurt the sales, which later was proven false. Matthew is just being salty, his daughter fired his thieving behind. The tickets were doing very well before the elevator and some venues were already sold out. Dates were even being added before the fight broke out. Beyoncé has never used drama to sell tickets . Forbes even did a financial analysis and discovered the scandal had neutral impact on tour tickets. It neither increased nor decreased sales.

  10. Jojo

    August 28, 2014 at 11:53 am

    Blah Blaaah Blaaaaaa, dats wat happens to losers always trying to be relevant

  11. Lala

    August 28, 2014 at 11:56 am

    The pair are actually worth a billion, as in one billion.

  12. Jenni

    August 28, 2014 at 12:28 pm

    Yeah right.. Really believe anything Papa Knowles says… you’ve got to be kidding me. Didn’t he have two separate secret babies?

  13. sum1special

    August 28, 2014 at 1:30 pm

    and he knows because he is still her manager….this man should go and sit down.

  14. anony 2

    August 28, 2014 at 1:36 pm

    Beyonce the bleacher!!! Yellow black girl… Take several seats girl…mtcheww.. Feminist my a**…

    • Professor X

      August 28, 2014 at 4:38 pm

      Some Nigerians love to accuse everyone of bleaching, if it pains you, go carry bleach.
      You do know Beyonce’s mom is Creole (mixed race) for Louisiana? In fact Google Tina Knowles. Abeg, park well.

  15. SpeakTheTruth

    August 28, 2014 at 2:56 pm

    *Thinks back to the elevator a** whoppin*…. Nah, if it was staged, JayZ wouldnt have agreed that much beating. That ish was major. Anything is possible in hollywood tho…

  16. MrsHappy

    August 28, 2014 at 4:30 pm

    Papa Knowles needs to stop yapping and go and pay his child support.

  17. Cherelle

    August 28, 2014 at 4:32 pm

    Who is Matthew Knowles again? father to the two homeless 4year olds? common, hands up now and pick PIN! *sighs*

  18. nene

    August 28, 2014 at 7:28 pm

    matthew knowles is trying to protect his daughters and beyonce’s husband. even if he’s divorced and estranged from them, he will always be their father. he is lying about this “jedi” thingy to protect them, though it’s true that celebrities do stuff like this to increase sales.

  19. A Bili

    August 28, 2014 at 9:37 pm

    i agree with benny. trust me anyone and everyone in the music industry still needs pr stunt to sell. besides jay’s glory days…late 90’s and early 2000 are so over.

  20. eyong

    August 29, 2014 at 3:58 am

    Actually, this is very accurate, Celebrities use it all the time in order to sell tickets. SCANDALS MAKE HEADLINES, HEALDLINES BRING PUBLICITY, PUBLICITY SELLS OUT SHOWS!

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