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A Rip Off or Pure Coincidence? Designer, Kesh Calls Out Versace for Designing Similar Shirt



Kesh Versace Shirt - Bellanaija - March 2015

Left – Kesh | Right- Versace

This might be taking the term “fashion is recycled” a bit too far.

Fashion designer, artist and DJ Kesh has called out clothing brand Versace for designing a similar shirt to one she designed for American Apparel.

Undoubtedly the shirts have a lot in common even down to colour and graphic concept, however the Versace shirt will set you back $650 while the American Apparel shirt sells for $50.

Kesh shared the photo saying “this hurts. $650 versace rip off. sold out in 3 sizes. what is this madness? From huge designer labels to small boutiques to giant pop stars to fame hungry former friends, what is this? Why can’t these companies, these brands, these people create their own work? Why do these people think that everything that they lay their eyes on instantly belongs to them?.

She also shared more photos showing her displeasure and reposting screenshots of publications like Fader, E! Online, Vogue and more who had reported the story.

She told the Cut – “A friend sent an image of it to my phone. I woke up to it this morning thinking it was another cheap Chinese rip off. Then I saw the £440 price tag and that it was on the Selfridges website.”

Versace is yet to make a statement on the situation.


Weigh in BellaNaijarians – Is this a rip off or simply coincidence? Are bigger fashion brands constantly stealing the ideas of smaller and lesser known brands?

Photo Credit: @Kesh (Instagram)

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Uju

    April 1, 2015 at 5:25 am

    Where are her lawyers? Identical images…

  2. bruno

    April 1, 2015 at 6:52 am

    donatella ,you have destroyed versace, the same way you have destroyed your face. what is the meaning of this? this is clearly a rip off, an over priced rip off.
    $650 for one shirt, it is well.

    versace took their versace logo and used the unknown designer’s colour palate.

    in america, the bigger designers usually steal smaller designers designs, even in music, bigger musicians steal unknown musicians beats and songs.
    but in nigeria, it is the other way around. unknown designers love copying big designers like zuhair and Elie saab.they usually fail woefully tho.

    • jayboogie

      April 1, 2015 at 8:30 am

      lol . Bruno international

  3. ms.b

    April 1, 2015 at 6:55 am

    All designer stuffs = RIP OFF, u pay for the name.

  4. @edDREAMZ

    April 1, 2015 at 8:53 am

    Not feeling this pic at all…. Congrats BUHARIANS….. Sai Buhari

  5. Nahum

    April 1, 2015 at 9:17 am

    Definitely a rip off. She should sue

  6. missappleberry

    April 1, 2015 at 2:17 pm

    I love you bruno! Always on point lol

  7. jojo

    April 1, 2015 at 4:06 pm

    rip off

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