Blue Band Rewards Wholesalers & Consumers at the 180g ‘Spread for Bread’ Sachet Launch

Traders had a great time of rewards and excitement at the recently held Trade Launch event which took place at major markets in Nigeria and saw the launch of the new 180g Spread for Bread Sachet pack size for Blue Band by Unilever Nigeria Plc.

Consumers who purchased the new Blue Band 180g sachet were rewarded with exciting gifts and wholesalers & retailers were rewarded with recharge cards and Blue Band branded Ankara for their consistent support of the brand over the years.

One of the wholesalers, Madam Comfort, stated that Blue Band has been her favourite margarine for the past twenty years, and the new 180g ‘Spread for Bread’ Sachet pack is a good initiative by the brand as it is affordable and handy.

Speaking at the trade launch event, Nsima Ogedi–Alakwe (Brand Building Director Foods, Unilever Nigeria), stated that Unilever is excited to introduce the new Blue Band 180g Spread for Bread sachet to ensure the whole family gets more for less, as one sachet spreads 36 slices of bread. She also added that bread spread with Blue Band gives children the right amount of vitamins A, B6, B12, D, E, Folic Acid and Niacin that are essential for their growth and development.

Vivian Ihaza (Tea and Spreads Category Manager, Unilever Nigeria) while explaining the rationale behind the launch of the Blue Band 180g Spread For Bread Sachet, reiterated that the company is dedicated to making its products affordable and readily available for consumers. This is why Blue Band, “number one margarine brand in Nigeria” is available in different pack sizes at different price points.

She specifically urged mothers to ensure their families, especially their children, start their day with Blue Band margarine as it contributes to meeting children’s daily nutrient needs.

Blue Band contains the right amount of nutrients and vitamins essential to keep the entire household healthy. Blue Band is your trusted spread for life!

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