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LFDW Fashion Focus Finalist, Lamipo Somoye of Ráyo unveils Japanese-themed Campaign for “Hangaku Gozen” Collection

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Ráyo Presents Hangaku Gozen Capsule collection - Bellanaija - July2015001

We first met Lamipo Somoye of Ráyo when she debuted at Lagos Fashion & Design Week 2014 as one of the Fashion Focus finalists. Since then the designer has been working on her craft and strategy, and now is back with a new collection for your viewing pleasure titled – “Hangaku Gozen“.

In anticipation for the brand’s studio and website launch, Ráyo has based its collection on the Japanese story of courage, bravery and self-sacrifice – the pieces have been tailored to embody the finer points of a strong woman.

Made from satin that drapes over the wearer, the pieces also have a fusion of white crepe with intricate detailing techniques, satin pants with trailing capes, whites, blues, creams matched with a sinamay rice paddy hat that adds to the theme of the lookbook.

View the campaign below;

Ráyo Presents Hangaku Gozen Capsule collection - Bellanaija - July2015005 Ráyo Presents Hangaku Gozen Capsule collection - Bellanaija - July2015003 Ráyo Presents Hangaku Gozen Capsule collection - Bellanaija - July2015004 Ráyo Presents Hangaku Gozen Capsule collection - Bellanaija - July2015002

Photo Credit
Photography: Ofure Ighalo (Instagram: @Rey_Cortez)
Creative Direction: Lamipo Somoye | Ráyo (Instagram: @RayoByLs)
Project Management: Fashion Foundry (Instagram: @Fashion_Foundry)
Model: Onyemaechi Queen (Instagram: @Onyemaychiqwin)

For more information about the brand, and pieces from the collection, send an e-mail to [email protected] | Follow them on Instagram: @RayoByLs

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

11 Comments

  1. bruno FIERCE

    July 14, 2015 at 7:53 pm

    what is this?

    first of all,why only 5 pieces?
    the clothes, I cant even see them.

    I think the designer just like every other nigerian designer was so excited and couldn’t wait to show us what she has made, especially that head piece.the collection is about that cheap looking head piece that i dislike so much .

    the head piece looks like a cheap imitation of the head piece lady gaga wore at the MTV EMA awards some few yeard ago.she also wore the head piece in her marry the night music video. lady gaga’s looked more expensive and beautiful compaired to this one we are seeing.

  2. O

    July 14, 2015 at 7:54 pm

    Lovely concept, the finishing is not the best though. Note, I cannot sew/tailor, so ….

  3. bruno FIERCE

    July 14, 2015 at 7:58 pm

    ” Ráyo has based its collection on the
    Japanese story of courage, bravery and self-
    sacrifice – the pieces have been tailored to
    embody the finer points of a strong woman.”

    the way u people come up with fashion stories. msny of u designers want to sound deep but u end up sounding silly.

    what does courage bravery and sacrifice have to do with this collection?

    be original be u. u dont have to formulate a twisted story to explain ur work. there is beauty in simplicity. be truthful. what really inspired u to make this collection?

  4. Egbani

    July 14, 2015 at 9:17 pm

    The bitterness in some people’s life is astonishing. Chai
    The collection is okay but it needs more wore.

    • Paloma

      July 15, 2015 at 9:18 am

      abi o

  5. @edDREAMZ

    July 14, 2015 at 9:36 pm

    a.k.a EDWIN CHINEDU AZUBUKO said..
    .
    Seriously this dresses no make any sense..
    .
    .
    ***CURRENTLY IN JUPITER***

  6. Tunmi

    July 14, 2015 at 9:37 pm

    I like seeing the mat in a different position. I don’t see the Japanese influence though

  7. sos

    July 15, 2015 at 9:24 am

    Some people are bitter ooooo!

    Why not relax, take a chill pill before you comment, trust me!!! Please lets all encourage ourselves. Thank you!!

  8. justdeywakapass

    July 15, 2015 at 10:04 am

    IS THE MODEL AFRAID, SHY OR EMBARRASSED ABOUT HER LOOKS? WHY IS SHE COVERING HER FACE?

  9. Manny

    July 15, 2015 at 11:14 am

    Hangaku Gozen was a warrior and the proper representation of her person would be in the use of strong metallic colors and rigid patterns of the ancient military lifestyle. She lead an army of over 3000 men in 1201 and your collection reflects nothing of the said personality. I appreciate your craft but this collection is too effeminate for a character like Hangaku Gozen.

    Its about time designers stop trying to illustrate what they don’t know!

  10. Bespoke Shoes

    July 16, 2015 at 1:23 pm

    Truly amazing! Thanks for sharing

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