Dubai Tourism to Highlight Dubai as Africa’s Preferred Family and Shopping Destination at the Akwaaba Travel Market

• Dubai Tourism returns to the Akwaaba Travel Market in Lagos joined by 10 partners across family entertainment, airlines and DMC’s.
•  Presence at Africa’s premier travel and trade show aims to highlight incredible new additions to the city’s family entertainment venues and shopping experiences

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is pleased to announce its return to this year’s Akwaaba Travel Market, taking place in Lagos from 30 October to 1 November, underpinning the city’s continued commitment to the African market. In its second consecutive year of participation, Dubai Tourism is set to highlight the latest additions to the city’s entertainment destinations and shopping experiences for African travellers in the coming months.

The African continent continues to be a strong source market for visitors to Dubai. Nigeria, in particular, was amongst the top 20 source markets in 2015, with more than 127,000 overnight visitors arriving in the city. Strengthening its place as the preferred destination for African travellers, Dubai Tourism aims to use Africa’s premier travel trade show as a platform to showcase Dubai’s ever-expanding family entertainment venues and retail sector.

Speaking ahead of the event, Stella Obinwa, Regional Director Africa for Dubai Tourism, said: “Dubai continues to establish itself as a destination of choice for travellers from the African continent, holding particular appeal amongst those looking for wholesome family fun, incredible shopping deals and year-long entertainment. This year, we want to showcase Dubai’s newest additions to its family entertainment and shopping venues which are set to welcome visitors from around the globe.”

As Dubai progresses towards becoming the world’s number one family holiday destination, one of the key activations at the trade show will include the world’s largest indoor theme park, IMG Worlds of Adventure. Open to the public in August 2016, the 1.5 million square foot, temperature-controlled indoor space offers year-round fun for all ages – spread across four themed zones: Cartoon Network, Lost Valley Dinosaur Adventure, MARVEL and IMG Boulevard. Soon to open its doors is Dubai Parks and Resorts, featuring the LEGOLAND® Dubai (set to open on 31 October), LEGOLAND® Water Park and a first-of-its-kind Bollywood Parks™ (both set to open on 15 November), while Hollywood-inspired Motiongate™ Dubai which will be launched on 16 December. The Parks will be connected by a retail, dining and entertainment walkway – Riverland Dubai, while guests can also stay at the Polynesian-themed Lapita™ hotel.

Stella Obinwa continued: “We are very excited to provide our African visitors a glimpse of Dubai’s thrilling additions to the family entertainment portfolio. With the recent opening of IMG Worlds of Adventure and the soon-to-be-launched Dubai Parks and Resorts, we are proud to see Dubai’s steady success towards becoming the world’s number one family holiday destination. We are also bolstering our commitment to further enhance Dubai’s shopping experiences which include the upcoming Dubai Shopping Festival from December 26 to January 31.”

Commencing its 22nd edition in December 2016, Dubai Shopping Festival (DSF) will promote Dubai as a shopping destination, with its expansive retail offerings being a major attraction for African visitors. Featuring a month-long extravaganza of shopping bargains and festivities across the city, an integrated shopping and entertainment destination that opens each year – Global Village – along with appearances and experiences by global celebrities and fashion brands the city provides shoppers with the best deals across a plethora of shopping focused activations.

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