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Union Bank launches Elite Banking for Emerging Middle Class

BellaNaija.com

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With the recent launch of Elite Banking by Union Bank, emerging middle-class customers now get to enjoy value added banking benefits and a range of personalized banking services which are usually reserved for high net worth individuals.

Some of these include an Elite Associate or Relationship Manager dedicated to them, access to exclusive Elite lounges at select Union bank branches where they can carry out banking privately and Priority pass cards which among other benefits grants them access to 850 airport VIP lounges around the world.

Speaking during the launch event at the Union Bank Awolowo way branch Ikoyi, Dayo Odulate, Head, Elite & Royalty Banking, expressed the bank’s intention to continuously provide its customers with access to unique banking services that fit their lifestyle needs.

She said, “We recognize the need to pay special attention to the emerging middle class and the Elite Banking proposition, ‘It’s All About You’, clearly shows how we intend to engage with our Elite Banking customers and support them fully in achieving their life, career and business goals and dreams”.

See photos from the event below.

Music at the Launch of Union Bank's Elite Banking Segment

Music at the Launch of Union Bank’s Elite Banking Segment

The Elite Lounge

The Elite Lounge

The Elite Lounge

The Elite Lounge

The Elite Lounge

The Elite Lounge

Accreditation of Guests at the launch of Union Bank's Elite Banking Segment

Accreditation of Guests at the launch of Union Bank’s Elite Banking Segment

Folorunsho Orimoloye, Adekunle Sonola, Dayo Odulate & Paul Aseme

Folorunsho Orimoloye, Head, Alternate Channels; Adekunle Sonola, Executive Director, Commercial Banking; Dayo Odulate, Head, Elite & Royalty Banking; Paul Aseme, Head, Segment, Retail Banking

Head, Retail Banking, Carlos Wanderley_ Ogochukwu Ekezie-Ekaidem, Head, Corporate Affairs & Communications_ Transformation Director, Joe Mbulu

Head, Retail Banking, Carlos Wanderley, Ogochukwu Ekezie-Ekaidem, Head, Corporate Affairs & Communications, Transformation Director, Joe Mbulu

Head, Dayo Odulate, Head, Elite & Royalty Banking addressing guests at the event

Head, Dayo Odulate, Head, Elite & Royalty Banking addressing guests at the event

Guests at the Event

Guests at the Event

Guests at the Event

Guests at the Event

 Gift packages for guests at the Elite Banking Segment Launch

Gift packages for guests at the Elite Banking Segment Launch

Joe Mbulu, Carlos Wanderley, Dayo Odulate, Paul Aseme, Ogochukwu Ekezie-Ekaidem

Joe Mbulu, Transformation Director; Carlos Wanderley, Head, Retail Banking; Dayo Odulate, Head, Elite & Royalty Banking; Paul Aseme, Head, Segment, Retail Banking; Ogochukwu Ekezie Ekaidem, Head, Corporate Affairs and Communication

 Joe Mbulu, Transformation Director, Union Bank addressing the press at the event

Joe Mbulu, Transformation Director, Union Bank addressing the press at the event

Press interview with Dayo Odulate at the Elite Banking Segment Launch

Press interview with Dayo Odulate at the Elite Banking Segment Launch

Paul Aseme, Head, Segment, Retail Banking_ Carlos Wanderley, Head, Retail Banking_ Lead, Media and External Affairs

Paul Aseme, Head, Segment, Retail Banking; Carlos Wanderley, Head, Retail Banking; Olufemi Adekola, Lead, Media and External Affairs

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11 Comments

  1. Ife

    October 26, 2016 at 4:11 pm

    Is Union bank confused ? There is no emerging middle class in Nigeria !! The gap between the poor and the rich widens day by day and in actual reality most people who think they are middle class are actually poor !!! Please get the right description for your product !!! This is a turn off for an educated mind .

    • word

      October 26, 2016 at 4:56 pm

      Well, we are not in the books of the Bank. They probably profiled their customers and potential customer against certain financial parameters and realised that this class still exist despite the current economic situation. While we may be here ranting, some people are actually ”emerging”. The economy isnt booming but people are still getting stuff done. Isnt it the same Union Bank that has those small savings products for low income earners? Some products for the very rich, some for very poor and some for those on the journey to wealth. Something for everyone, See it like that and you will fell better. 🙂

    • Ife

      October 26, 2016 at 5:19 pm

      I would assume you are the one in charge of the publicity ??? my dear I wasn’t ranting was just stating facts . The emerging middle class is relatively inconsequential and in actual fact these people are still poor people in comparison to the rich . All I’ve advised is for them to refine the name given to their product !!! They probably need more creativity in giving it a name not emerging middle class ??

    • A Real Nigeria

      October 26, 2016 at 5:55 pm

      I’m pretty sure bankers, lecturers and top-level civil servants and medium-scale business owners belong in the middle class.

    • A Real Nigeria

      October 26, 2016 at 5:59 pm

      -and

  2. word

    October 26, 2016 at 4:56 pm

    **feel** better

  3. ope

    October 26, 2016 at 5:08 pm

    now this is an educated

  4. ope

    October 26, 2016 at 5:08 pm

    now this is an educated mind…

  5. I_I

    October 27, 2016 at 3:39 pm

    I’m keen to see how this plays out. From the experience of UBA a few years back, I’m unsure on if the elite banking model is really viable in Nigeria.

  6. Emprex

    November 10, 2016 at 11:15 am

    Trust me, and I’m speaking with insider perspective, these things are pretty much fads…Yes UBA had Prestige Banking back then, with those black buildings looking like Kabbah in Mecca…wrongest strategy, and they quickly re-advised themselves! FBN launched Premium Banking (lounges and all)…they probably had less than 10 nationwide, but foul! nothing much seems to be going on…Ecobank also went ahead to launch ‘Premier Banking’ like 2 years go..all just brand buzz and noise…same old stuff. I doubt these things are really moving the needles for these banks…In UBN’s case though, it appears understandable…the bank is on a feverish quest to “Innovate” and look cool, so it looks like the right kind of statement to make…though I’m with IFE on the ’emerging middle class’ argument…Shior…Tell us something else! 🙂

    I’m no GT Bank advocate, their services are getting crappier if you ask me, but there;s just something about the way they focus on what matters from a business POV and then tell their brand story emotively and compellingly!

  7. Ahmed Rufai Isah

    March 3, 2017 at 9:03 pm

    One must commend union bank for continuous innovation. The simple and smarter banking motto is also a very wise one. I am now happy to visit their branches because all are wearing a new look.

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