London, Lagos, Tokyo James! See the Seasoned Menswear Designer on the Cover of Guardian Life’s Latest Issue

Fashion is a long term thing, it is a generational thing. This is not a thing where you just wake up and think you are going to make all the money in the world form it, some people are lucky and some people are not.

Nigeria’s promising fashion designer disrupting the fashion industry is the eclectic Tokyo James is on the cover of the latest issue of Guardian Life Magazine. He has followed the natural progression of his career in the fashion industry as a Stylist and Creative Director for digital campaigns for brands like Brioni, Issey Miyake, Puma Black label, House of Tara and Inglot to starting his own eponymous fashion line and now the fashion Creative Director for Accelerate TV. The Nigerian fashion industry needs a manual and James shares his views.

I hear so many people talk of the Nigerian way, what does that mean? For me it doesn’t mean anything! We understand there are certain constraints and challenges that other economies don’t suffer from but where there is a will there is a way and I feel that I have been able to prove that quality that the West can give can be done here too.

Grab a copy of Guardian Life Magazine to read more.

Cover Credits
Creative Direction: Muoka Chidera | @themadamezeta
Photography: Niyi Okeowo | @niyiokeowostudio
Makeup: Eyesome Beauty | @eyesome_beauty
Styling: Tokyo James | @tokyojames