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Did Kim Kardashian Make a Shady Move on Jackie Aina because of her KKW Beauty Review?



Reality TV star Kim Kardashian just released her own beauty line KKW Beauty which had top American beauty influencers grace the launch party. The kits which obviously did great in the market considering it is a Kardashian product were reviewed by the beauty influencers in attendance and one of the top influencers who attended the launch and reviewed the new products was Nigerian YouTuber Jackie Aina.

With over 1.5million subscribers on YouTube, Jackie is known for her honest reviews on products especially when it has to do with women of colour, you can always count on the vlogger to say it as it is and not sugar coat.

Unfortunately, the internet seems to think Kim has an issue with Jackie’s KKW BEAUTY review as the mum posted pictures from the event and tagged everyone except Jackie.

Jackie who is not a stranger to controversy herself, took to Instagram live to address the issue;

I just gave some really constructive feedback about the product. I didn’t glorify the product in my review, but I also didn’t bash it. Kim puts up a picture on Instagram of everyone who came to the launch, literally everybody who came to the launch and tagged everyone but me. Is it shadier to not put up a picture at all, or to put the picture up and to not tag the one person? She knew what she was doing. Did I think it was shady? Absolutely. Was it worth attacking her? Not necessarily.

Check out Jackie’s KKW Beauty review here.

Kim and her team have not addressed the issue. Although, she has untagged all the pictures from that event.

Do you think it was an honest mistake or was Kim being a little petty?

Photo Credit: Jackie Aina, Kim Kardashian


  1. Bola

    June 27, 2017 at 5:30 pm

    In today’s world, it’s difficult to rely on beautiful influencers because you can pay them to tell lies about a product, and they deceive the public (customers) to buy mediocre products. I love Jackie for being honest. Personally, my dignity cannot be bought. You can’t pay me to deceive people. And I’ll let the company or companies (as the case may be) know first hard that even though I have a good audience and large amount of followers, and even though I obviously will get paid; I will only give honest reviews. I’m not one to endorse just about anything. It’s left for the company to decide whether or not they’ll like to carry on. Summed up briefly, way to go Jackie! Thumps up. God bless!

    • Bola

      June 27, 2017 at 5:31 pm

      I meant to say beauty influencers.*

    • Seriously

      June 27, 2017 at 8:02 pm

      Petty.. All these youtubers are fake. It’s refreshing to see jackie Aina be real.
      The kardashian products are always tacky, low quality and a rip off. And it’s sad how people rush to buy it just bcos of their name. Don’t be disappointed if you rush.
      Into it and waste your money.

  2. Abz

    June 27, 2017 at 5:38 pm

    It’s a passive aggressive move

  3. Lilo

    June 27, 2017 at 5:47 pm

    I think it was an honest deliberate attempt to bring more publicity to her cheap contouring kit which retails for a ridiculous $48 at taxes and shipping to that mess you are looking at perhaps $60? Maka why??. Here we are still talking about it….it works. Create drama to sell products

  4. Olori

    June 27, 2017 at 5:49 pm

    The number 1 quality I admire in humans out of everything is integrity. I don’t care how rich or famous or congenial or whatever you are, once there is a sign or show of a lack of integrity, it’s goodbye. People like Jackie Aina should be celebrated. It may seem like a minor issue but trust me people need to hear of this. I’m disappointed with the people calling her out for her not so positive review after their Queen Kim invited her to the “greatest beauty launch of all time”. LOL people are bonkers. Cray cray!! Jackie has always been my beauty soul sister. Now I’ve gotta subscribe.

    • Lilo

      June 27, 2017 at 5:58 pm

      Me that followed jackie since 2008 back in her military days. That’s my bae right there..

  5. Lilo

    June 27, 2017 at 5:49 pm

    Beauty by JJ / Jennie Jenkins also gives honest reviews . If an YSL release rubbishy products she is ready to tell then what’s up!!

  6. dammy

    June 27, 2017 at 6:02 pm

    I followed jackie from the lilpumpkinpie days. Me thinks, shes flogging this issue way too hard all in a bid to to generate more traffic to her channel. and i disagree with the viewpoint that she’s honest about reviews. from what i recollect, she recently shut down her fiance’s comments about beauty blender all while apologizing and stating that hes trying to create drama with her sponsors. it boils down to money and ego for most of the youtubers.

    • Abk

      June 27, 2017 at 8:29 pm

      She isn’t flogging the issue and doesn’t need traffic, she already has the traffic she needs. She’s one of the top beauty influencers, even Kim herself knows this and invited her to her house in the first instance. If anyone is being petty and completely unreasonable business-wise, it’s Kim. The Kardashains do not like hearing the truth and want to hear what they want to hear, how they want to hear it. The fact that you’re saying Jackie is flogging the issue to generate traffic is laughable as babe already has ENOUGH traffic. She doesn’t need stupid controversy to generate traffic. People calling Kim out her page aren’t from Jackie, and she’s being called out by fans cause she’s petty, simple. And of course, like a professional, Jackie had to address the issue, and it was done lightly in a post. I’m sorry but you’re totally wrong.

  7. Mahka

    June 27, 2017 at 6:57 pm

    Jackie is the realest, non biased Og youtubers out there. I watched her review n it was honest n balanced like an 8/10. Kkw can suck it, the products are actually too small in quantity, more or less not for POC ( like her lipstains ), way too expensive n that blender thingy- crappy, all these Jackie said. She can’t hear the truth just because she has a ‘ name’ everyone should kiss her ass n give it a 10.
    Goodluck with Jeffery star n the likes.
    PS Patricia bright reviewed her lipstick line same whiteish trash.

  8. Me

    June 27, 2017 at 6:59 pm

    Why did Jackie even bother promoting KK’s products?????? Watched her review and she was pretty honest, is Kim’s makeup kit worth buying for the dark skinned woman??????

    Was Jackie Aina meant to target black women in general or reach the Naija market from America? Nigerians are known to be big spenders and love their luxurious lifestyle. Jackie should have said no from the start,

    Is Kim selling products or her name? She could have given her “contour and lippie” products to Rihanna and Beyonce; are they not beauty influencers? Riri + her badgal jibes will leave Kim speechless and the beyhives will leave Kim reeling!!!!!!!! – Bad combination

    Kim, think she is smart, once Jackie spoke her truth, silly Kim had the audacity to curve her.

    Arrant Nonsense

  9. aj

    June 27, 2017 at 8:44 pm

    what do you expect from Kim? typical libra!

  10. Letty

    June 27, 2017 at 9:12 pm

    Are you guys that gullible…nothing is real on you tube. Its all about the money. Many of these ppl dont even wear makeup in their daily lives its just a facade. Turn on the camera, lighting and editing and everything looks so glamorous. The weaves and makeup don’t do what they claim to do. This is all a bunch of exaggerated nonsense

    • Ex

      June 27, 2017 at 10:25 pm

      Jackie ALWAYS has makeup on. Though I agree with some of your points; not in all cases. Right now, I particularly try not to purchase beauty products or products in general, based on Instagram or social media hype. Even in Nigeria, I’ve seen people hype Natural Nigerian on Instagram, I tried the product line, it was basic, did nothing for me; I ended up throwing it in the dustbin. That being said, Kim is totally unreasonable and petty. If anything, she has created negativity for her line and will lose customers. You have to be very calculated and extremely wise if you’re a business woman, and handle issues carefully. People weren’t even going to buy it in the first place as it was pricey and looked cheap at same time, Cover Girl that’s VERY affordable has better packaging. Jackie did nothing, babe gave an honest review. “Nothing is real on YouTube”; I don’t agree. Some YouTubers are scammers, some get paid to say anything the company wants, some however use it to make a living and as such, take it seriously. Some of them will accept your product and money but will inform you before hand that they’ll only give their honest reviews; it’s your decision to decide to go ahead with the YouTuber or not after he/she has said that.

  11. C

    June 27, 2017 at 10:24 pm

    I ain’t know all these dang years Jackie Nigerian I had a feeling though cause that Igbo eyebrow uniqueness was going on with popping melanin too. Kim Berra not try that with my girl though. Even though I don’t wear makeup so don’t care lol ride the publicity Jackie ride it lol

    • Belema

      June 27, 2017 at 10:31 pm

      Her name is Jackie AINA and you didn’t know she was Nigerian? ? I don’t know what you mean by Igbo eyebrow uniqueness, but babe is Yoruba. Yup, her melanin be popping!

  12. cara

    June 27, 2017 at 11:16 pm

    The only you tubers I can confidently rely on for honest reviews are Patricia bright and jackie. Kim probably thought everyone was going to kiss her a** because she invited them all to her home. I watched a few other reviews of the same product from the others she invited (especially jeffree starr) and I cringed so badly. It’s as if they were afraid to tell the truth about the product, going round in circles with awkward looks on their faces. Ugh!

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