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Another Win for Laolu Senbanjo As He Collaborates with BVLGARI for Its Limited Edition of Man in Black Essence

BellaNaija.com

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Nigerian artist, Laolu Senbanjo scores another win, as designer Bvlgari uses Laolu’s art for the release of the limited edition of Man in Black essence.

On the inspiration for the design choice the report stated: “Through continuous patterned lines the artist reinterpreted the iconic monolithic silhouette translating the fragrance’s virility and power into the sacred Yoruba tribal art. The exclusive design pays homage to Sango, the God of Thunder, his legendary power and his true essence as a man and God.”

In 2016, Laolu collaborated with Nike for its AirMax series, became brand ambassador for Equinox, and worked with Beyonce, on her video for ‘Sorry‘.

We can’t wait to see more things from Laolu in the second half of 2017.

12 Comments

  1. Mohammad

    July 16, 2017 at 3:39 pm

    Na Sango win am!
    Sango Olukoso
    Akata yeri yeri
    Arabambi Oko Oya
    Alaafin, ekun bu, a sa
    Eleyinju ogunna
    Olukoso lalu
    Ina l’oju Ina l’enu
    A ri igba ota, sete
    O fi alapa segun ota re

  2. clos wrecker

    July 16, 2017 at 4:17 pm

    A moment of gladness, two question and a comment. Thank you

    Gladness

    I am glad the artist is getting the attention his work deserves.

    Questions

    If the so called sacred yoruba tribal art really is sacred, then what relationship should the sacred have with commerce? Does the association of sacredness with the ephemeral and sometimes mind numbing and profit driven nature of commerce not reduce the value of sacredness?

    In what way does the design pay homage to Sango’s legendary strength?

    Comment

    Western brands are only interested in moving products and when they do collaborate with African creatives, the artist(s) should offer solutions that are well thought out and true to the source they are referencing or ‘homaging’ as this gives the space to educate people about your cultural references but, this doesn’t do so and ends up being ornamental with no underlay of substance to it.

    If ornamental is what you are offering then own it, no need weaving tales of the legendary thunderyness of Sango and the to ascribe substance and meaning to the work.

    Not sure Sango will be pleased.

    • Mohammad

      July 16, 2017 at 10:45 pm

      Really good questions and I’m not really sure what the answers to them are. I’m not even sure I am that bothered actually. Like you, my gladness is as a result of this recognition of the one of the gods in the Yoruba pantheon (just like can be said about the Greek and roman gods) as a unique part of our history and serves as a counterpoint to the current slavish and tyrannical obsession in Nigerian society to the borrowed religions of Islam and Christianity.

  3. Lol

    July 16, 2017 at 5:56 pm

    Now these are the kind of affiliations that should be announced. See better brands. Proud of you Laolu… Sango Olukosooooo! See people using heritage to make money. Not trying to be an oyinbo clone to fit in.

    • boumi

      July 16, 2017 at 6:44 pm

      Name names oh you judgmental one…. 🙂

  4. Siju

    July 17, 2017 at 2:54 am

    Bitter lot!

    Can we see the positive in this and move on…
    not everyday is Christmas, not everyday a black man gets recognition of this magnitude in luxury or even in the fashion world like this.

    • Boumi

      July 17, 2017 at 2:09 pm

      That’s why I asked for names because clearly the comment is 100% shade.

  5. Victor Adegoke

    July 17, 2017 at 7:40 am

    Congrats Mr Laolu on your achievements.

  6. Fashion Tigress

    July 17, 2017 at 7:42 am

    Congrats to him. I love it when Nigerians are doing great things, despite the unfair stereotypes. Art is a powerful tool.

  7. Nne

    July 17, 2017 at 9:16 am

    Very impressive! Imagine if more artist like him collaborate with our musicians and actors it would be really nice.

  8. clos wrecker

    July 17, 2017 at 11:22 am

    Good morning everyone.

    I appreciate all of the comments that have been made especially Mohammed’s comment.

    I think it’s important to offer constructive critique to works that have been made as this offers a way for the creator to continue to develop their craft and the thought behind it. Constructive critique isn’t hating or being bitter.

    In paying homage to a person, place or thing, you have to take into account the peculiarities of that person, place or thing and create from that place. For example if you are to create a non figurative homage to an artist like Notorious B.I.G and you are to employ only lines and you use thin, wonky, rigid lines then you haven’t properly represented his persona that was all about being smooth, buttery and his gait that was heavy, big and imposing. Heavy, bouncy and free flowing lines would work better in this regard.

    Back to Sango, if he represents strength, virility, thunder, lightning then the design by Laolu though beautiful doesn’t do justice to his persona. Well ordered wavy zig-zag lines representative of the focused directional nature of lightning bolts and lines representing the ‘Thor’ like club he wields are possible directions the artist could have followed in creating the pattern as they are more representative of the Shango’s persona.

    It’s the same treatment he has used for other brands that he had employed for the Bvlgari pattern. I feel different personas should have different treatment. I am just saying there are other possibilities that could have been explored in the making of the pattern. It is a nice pattern but, not exactly representative of Sango. Can’t it just be nice without the Sango reference?

    Do you know more about Sango through the pattern? Is there any info pack that comes with the limited edition perfume pack?

    Many questions……

    • artklub

      July 17, 2017 at 11:54 am

      @ clos wrecker – that’s a nice critical response. u are making a good point. something to consider. very few designers actually think critically and are will willing to delve and explore concepts that will successfully translate visually. the design is appealing. is it representative of sango? not sure.

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