Abuja was at a standstill on Saturday, September 9th, not only because of the much awaited opening of the glamour hub; Glamd Africa Beauty House, owned by the daughter of the Vice President of Nigeria, Kiki Osibanjo but also because it received one of Nigeria’s most stylish “Serial Entrepreneur” Toyin Lawani.
Her team had a mission, in fact, where Toyin Lawani is concerned one mission can become uncountable. But this time, the mission was simple, attend the launch of the said beauty house, meet and greet her Abuja fans at the “Tiannah Styling” stall and also make a quick stop at the “Kaffy Fashion Academy” as well as conclude the images required for the “Transformer Collection”.
The first day of the three day trip started with the launch of the “Tiannah’s Glow products, Elegante by Tiannah Styling fashion brand and Tiannah’s unique braid wig caps” to the elite Abuja clientele at the Glamd Africa Beauty House. Choosing to go “Northern” (Fulani) in her ensemble was a deliberate show of how diverse both her fashion and style can be. The event which was also attended by the crème de la crème in Nigeria as well as the Vice President and his wife in a show of support for their daughter.
Day two was very much an expression of creativity in the entire trip, a planned photo-shoot with Spanish Model, Kiran. Toyin Lawani’s vision of using her for the images of the pieces in the “Transformer Collection” for Elegante by Tiannah’s Stylings had to be brought to life in the picturesque Abuja.
The third and final day of the trip was equally packed, dressed in a white power suit, she was ready for a full morning of meet and greet sessions with Abuja fans after which the team convoyed to the Kaffy Fashion Academy. It was there that Toyin Lawani held an intimate empowerment session with 60 graduates of the Academy. The graduates were elated at meeting and receiving their certificates from one of Nigeria’s finest designers who could easily be said to have dressed 80 percent of Nigeria’s Superstars.
In a one on one interview with a representative of World PR Media, the following facts were revealed.
World PR Media: Can you tell your target audience what this collaboration signifies?
ATM: This launch has officially set the ball rolling for the next phase of my businesses which is to ensure that it can be reached by any of our clients anywhere in the world in the very near future” says Toyin Lawani, the business and fashion mogul, Miss Toyin Lawani of Tiannah’s Place Empire who now has a reality TV show on Ebony Life TV called – Tiannah’s Empire.
For some who may not know why she is referred to as the “serial entrepreneur”, she is responsible for an establishment that runs 30 different businesses under one roof with divisions for fashion, beauty, wellness, entertainment, and lifestyle and currently has employed over 35 members of staff.
World PR Media: What is the future of the Nigerian fashion industry from your perspective?
ATM: The future for Nigerian designers look very bright but we need to stand together with the way our creations are being imitated. Imitations, piracy etc. are problems that are affecting the creative industry in Nigeria and the government needs to help us work with key stakeholders to develop policies that will begin to aid the industry. As the youth ambassador for FADAN and also the face/judge of the Nigeria’s Next Top Designer project, part of my role involves advising young designers to be unique in the creativity whilst assisting them to launch their careers.
WPR: What is your brand doing to promote your charity projects?
ATM: As part of assisting people with speaking and hearing impediments, we will be rolling out some empowerment classes called ”There is ability in disability” for the NGO where I will train them, alongside my team, how to sew, make hair and beading skills.
On that note, we ended the short interview to enjoy the rest of the launch activities.