It’s the end of trade show season as we officially countdown to Heineken Lagos Fashion and Design Week 2017 #HLFDW.
Through our trade shows, we continue to strive to build the sector’s capacity to contribute to the African economy while also providing access to new markets and reinforcing the role fashion’s value chain plays in the growth of the sector.
This season’s trade shows were sponsored by the Nigerian Export Promotion Council (NEPC) in collaboration with Style House Files.
We kicked off the season with WWDMAGIC in Las Vegas from August 13th to 16th. Booth #75726 welcomed Nigerian brands such as Belois Couture, Kiki Kamanu, Aimas and Divine Endowments who showcased various African and contemporary pieces to a worldwide audience in Las Vegas Convention Centre, Las Vegas, Nevada.
The sourcing side included brands such as Ruff and Tumble, OSC Signature, Crown Natures and Tiskies, which was in partnership with the USAidWest African Trade and Investment Hub.
Music x Fashion was certainly the highlight as Nigerian menswear designer and Fashion Focus alumni, Adebayo Oke-Lawal of Orange Culture collaborated with Davido to create a capsule collection inspired by Davido’s hit song, IF, for the prestigious high-end store, Selfridges. The launch of this collaboration took place on the 12th of September with its London flagship.
Next was, Pitti SUPER in Milan, Italy from September 23 – September 25 with AAKS (Ghana),Gozel Green (Nigeria), Grey (Nigeria), and Loza Maléombho (Ivory Coast) and finally, Gozel Green and Onalaja found their way to Tranoi in Paris for the last trade show of the season before #HLFDW shows.
From the 25th to 28th of October 2017, Heineken Lagos Fashion and Design Week will galvanize the entire continent to be the global locus for creativity and commerce from Lagos, Nigeria.
BellaNaija.com is an official partner for HeinekenLFDW 2017