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Diddy reportedly set to Offer H&M Child Model $1m Contract



Diddy reportedly set to Offer H&M Child Model a Million Dollar Contract - BellaNaija

Hip Hop mogul Sean Combs aka Diddy is reportedly set to offer the boy in the middle of the H&M controversial ad a million dollar contract, Metro UK reports.

H&M has been heavily criticized after dressing a black child in a hoodie with the slogan “Coolest Monkey in the Jungle.”

People have described the brand’s actions as racist, with several people worldwide promising a boycott.

Popstar The Weeknd had said he was deeply offended and will no longer be working with the brand.

Rapper G-Eazy followed in The Weeknd’s footsteps, announcing on his Twitter that he’s cancelling his upcoming collaboration with H&M.

H&M had also released an apology on their official Twitter, writing that not only has the photo been taken down, but the hoodie has also been removed from their garment offering.

Metro UK reports that Diddy is planning to recruit the black boy to model for his own brand Sean John.

Diddy’s people have refused to comment when reached out to, but he had posted a painting of the boy on his Instagram, the hoodie this time saying: “Coolest King in the World.”


  1. larz

    January 10, 2018 at 11:45 am

    I call my son cheeky monkey. He really is. Some of my (white) friends call their kids and my son cheeky monkey.

    Na wa. Perhaps this was meant to be malicious but shall we give them the benefit of the doubt. I can imagine a future of friends hanging out and calling the white kids cheeky monkeys in joke then turn around to the black kid and say and you cheeky angel…. If that isn’t singling the black kid out to be politically correct, I don’t know what is,

    • SoniaPaloma

      January 10, 2018 at 11:58 am

      I guess the white man is having its way in brainwashing POC. if you dont see any problem for your son to be called a cheeky monkey (aka Nigg*) by a white man, i think there is fire on the mountain. Read the history behind slavery hun, then you will know it is never okay and we should never accept such even if the intentions behind it was not malicious. In this day and age were racism is still a big issue, a company as big as HM should know that hoodie does not befit this young black boy. Why are the other white kids hoodies of, Lions, Elephant, et al and then the black kid turns out to be Monkey in the jungle inscribed on it? I mean, common, as a multi billion company, they should know better. Simple.

    • Loki

      January 10, 2018 at 12:06 pm

      Context is everything.

    • Engoz

      January 10, 2018 at 12:32 pm

      Yeah, let an Igbo man design a shirt with Ofemmanu inscription on it and pays a Yoruba kid to model it. WHat’s the big deal? The literal meaning is Palmoil soup, very ‘harmless’ like the literal meaning ‘coolest monkey’. An outsider will see palmoil soup as harmless, but the insider knows the derision and tribalism attached to it.

    • Seriously

      January 10, 2018 at 2:53 pm

      Geez, it’s not that difficult to understand. H&M is a worldwide brand, and the context wasn’t being cheeky in the playground but a platform to promote kids clothing. When you see the clothes on the other kids, it had different writing on theirs. It’s like when someone calls you a bitch, sometimes you might laugh it off and then other times you see it as disrespectful depending on the context. The truth is, a lot of these brands are sneaky with their things. There’s an existing negative connotation to how blacks are equated to monkeys. The way a Jewish person will take and respond to certain things is different than how an Asian person will do. So, let’s be sensitive to people’s struggles and history.

  2. Holymolly

    January 10, 2018 at 12:30 pm

    The only time it wouldn’t sound malicious/racist to me is when I see a white person wear ‘coolest monkey in the jungle’ in an ad! For crying out loud they had other white kids modelling too, why didn’t they wear one of them that hoodie? I just loooove pdiddy…

    • Derin87

      January 10, 2018 at 3:37 pm

      Did they say only black people could purchase the hoodie? I’m confused…you don’t think a white child would wear the hoodie or what? LOL

  3. concerned9ja

    January 10, 2018 at 1:33 pm

    larz…like seriously tho?…must be a Troll!!

  4. Frankteacher

    January 10, 2018 at 1:58 pm

    O boy oooh
    You don plant the seed oh, unintentionally.
    I dey wait those Naija versions

    • Engoz

      January 10, 2018 at 3:33 pm

      We need nail (the one they used for Jesus Christ) and hammer to knock some sense into Nigerians when it comes to racism. I won’t be surprised if the kid’s parents are Africans, most likely Nigerians. So ignorant. Ironically, these are the same Nigerians that can commit genocide over their tribe, but will call out black people in the diaspora for being too ‘sensitive’.

  5. Miss B

    January 10, 2018 at 2:05 pm

    The universal question is: Why didn’t a white child wear it???

  6. Me

    January 10, 2018 at 3:26 pm

    Kai! bros diddy don vex no be small.

  7. concerned9ja

    January 10, 2018 at 4:09 pm

    Africans have no idea until dem land in obodo oyinbo and still they can’t grasp what Caribbeans in the UK and Black Americans(US) have been through…
    It’s a clever ploy has been mentioned to normalize racism…something they dare not try with LBGT community or Jewish..Muslim Community…

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