Molfix diapers are made by Hayat Kimya, which is a leading manufacturer of hygiene products and the fifth largest diaper producer in the world. The brand celebrated its third year in Nigeria on Friday the 25th of May 2018, and the anniversary was held at the Hayat Kimya office in Ikeja.
The event was attended by staff and brand loyalists referred to as Mo’Mums. Molfix diapers have claimed the number 1 spot in the hearts of Nigerian mothers, as the ‘preferred’ diaper brand in Nigeria with 44% market share according to AC NIELSEN Market Report in 2017. In the span of three years the brand has bagged the following awards:
- Best baby diaper of the year, 2016
- Marketing excellence, West Africa, Award, 2017
- Africa’s Most Preferred Premium Quality Diaper Brand of the Year 2017
- Experiential marketing award, 2017.
The brand’s success story in Nigeria is just the beginning, as the brand is geared towards catering to the ever-evolving needs of its customers and maintaining a consumer centered approach to its marketing efforts.