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Cool African Merch Is The Fashion-Girl Approved Streetwear Brand You Need To Know Now

BellaNaija Style

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UK Based streetwear brand Cool African Merch launched its debut collection, and we want every single piece!

According to a statement from the brand:

Inspired by Africa’s historical and contemporary culture, the cool African debut collection serves up a layer of meaningful durable designs on sustainable garments this summer. 

Based in the United Kingdom with an online store and ASOS boutique, we aim to serve our immediate diaspora community and the African millennials around the globe in search of high quality, sustainable product that carries meaning and subtly delivers cultural impact.

Check out all the images from the lookbook below:

Shop the brand on ASOS and on their website

2 Comments

  1. salma

    July 25, 2019 at 6:09 am

    this made me smile. So creative. The cargo pants tho, i seem them coming back!

  2. salma

    July 25, 2019 at 6:18 am

    and the pocket chain of course!

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