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Tracee Ellis Ross just launched her Beauty Line “Pattern” for all Naturalistas!

BellaNaija Style

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American actress Tracee Ellis Ross just dropped her new line of beauty products for natural hair called Pattern. She made the news official on her Instagram saying the product which will cater to all kinds of “curly, coily and tight-textured hair.”

According to the Blackish star;

“Pattern is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀
⁠⠀
“Pattern is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀
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“Pattern is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfil the unmet needs of our community. Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀
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“I’m excited for Pattern to join the natural hair movement, and to celebrate our hair for what it is: beautiful!”

Check out her Instagram post below:

View this post on Instagram

Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on

The line will be available on Patternbeauty.com this Monday, September 9 at 9 am ET.

Photo credit: @TraceeEllisRoss

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1 Comment

  1. Somto

    September 4, 2019 at 11:05 am

    Hmmm if this was a Naija celeb or even a non celeb, I shudder to think the backlash. The product would be dead on arrival.

    2

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