The ‘Ruwa Braid’ is the New Hair Extension Innovation from X-pression

Grace Ejikeme Marketing Manager shows the newly Unveiled 3x Ruwa X-Pression braid.

X-Pression a leading hair extension manufacturing brand in Nigeria launches a new innovative braid product with Fast Drying characteristics. 

X-Pression has over time shown longevity & innovation in the hair extension industry, remaining relevant when it comes to creating remarkable, chic and innovative hair extensions to satisfy the increasing yearnings of hair extension users in Nigeria while giving them good value for their money.

Diligence, Honesty and Sincerity are 3 core values of Solpia Nigeria, makers of the X-Pression brand of hair extensions since the inception of the brand about 25 years ago, and these have served as some of the reasons why X-Pression has remained a durable brand, not just in Nigeria, but across the globe.

With the ‘Ruwa Braid’, the turnover time for drying out your braids will be reduced, bringing convenience.

Over the years, the hassle of long waits and being extra conscious of your braids after a ‘hair-do’ just so it dries up properly, led to the X-pression brand looking within to bring forth a possible solution.

It is expected that a maximum of 45 minutes is the amount of time that the Ruwa Braid needs to dry completely after a hot-water-set hairdo. 

This new innovation brings a more likely hood of being able to head out for appointments straight from the salon.

The New X-Pression Ruwa Braid is water-repellent and does not absorb water like other braids in the market. This function makes it possible for the braid to dry very fast compared to other braids.

Another interesting feature of the new X-Pression Ruwa Braid is its weight compared to other braids. For those who love bulky braid styles, this is an option for you as you can now have more packs of X-Pression Ruwa braids on, without feeling heavy. 

With the new Ruwa Braid, you can wash your braids more often than you would do with the regular braids; you can go swimming with your braids-on, without the fear of a damaged, itchy, or smelly braid, and rain will no longer be a threat to your braids.

Features of the New X-Pression Ruwa Braid:

Oluwafunke Giwa Ajose, CEO Funky Signature, confirming the high quality of X-Pression 3x Ruwa Braid.

Ruwa in the Hausa language means ‘water’, and in the Swahili language, Ruwa means ‘beauty’. 

Women are encouraged to try the new X-Pression Ruwa braid and have a change in lifestyle as this braid brings the ease you need to enjoy your braided hair.

It is also a good ‘value-for-money’ product because washing your braid gives you the chance to wear your braid for a longer period. 

L-R: Marketing Manager, Solpia Nigeria, Grace Ejikeme; Managing Director, Universal Haircare,.Oseni Omolewa; Sales Manager, Solpia Nigeria, Murphy Alaka; and Chief Executive Officer, Funky Signature, Oluwafunke Giwa- Ajose, at the media briefing on the new X-Pression Ruwa Braid by Solpia Nigeria in Lagos recently PHOTO: ETOP UKUTT

Different Colour Samples.

An ‘X-Pressions’ dealer; ogechukwu Okoli, MD Ogelinks

L-R: Marketing Manager, Solpia Nigeria, Grace Ejikeme; Managing Director, Universal Haircare.  Oseni Omolewa; Sales Manager, Solpia Nigeria, Murphy Alaka; and Chief Executive Officer, Funky Signature, Oluwafunke Giwa- Ajose, at the media briefing on the new X-Pression Ruwa Braid by Solpia Nigeria in Lagos recently PHOTO: ETOP UKUTT

Hairdressers Association Leaders.

Okechukwu Ihedioha testing the quality of the ‘Ruwa Braid’

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