Knorr Jollof Fest Abuja: A Culinary Spectacle of Flavors and Traditions

The Knorr Jollof Fest, held in Abuja on October 28, 2023, was a culinary celebration that ignited the passions of food enthusiasts and culinary aficionados, leaving them with a lasting appreciation for the art of Jollof making. The event, held at Harrow Park, Abuja, was graced with a diverse community of food lovers, chefs, and cultural enthusiasts with memorable moments of spirited competition and celebration of good Jollof.

Hosted by celebrities Tobi Bakre and Kaylah Oniwo, the festival showcased the vibrant tapestry of Jollof rice, a beloved staple across West Africa. A symphony of Jollof rice variations tantalized the taste buds of attendees, each dish a harmonious blend of tradition and innovation. Participating chefs and vendors showcased their culinary prowess, elevating the humble grain into a culinary masterpiece that epitomized the region’s vibrant culinary identity.

Situated within the festival grounds, the “Eat for Good” garden showcased Knorr’s dedication to promoting nutritious and wholesome meals. Attendees had the opportunity to explore and discover a diverse range of fresh cooking herbs and spices, inspiring them to ‘Eat for Good’ by infusing their meals with more herbs and vegetables.

Notable event highlights included engaging cooking masterclasses where renowned chefs like Chef Derin, Chef Muse, Chef Fregz, and dietician, Dr Roberts shared their expertise and secrets behind perfecting the art of Jollof. Attendees also had the opportunity to sample their favourite Jollof dish, created by these renowned chefs, making it a truly interactive and immersive experience.

We’re thrilled with the overwhelming response to the Abuja edition of the Knorr Jollof Fest,” said Arinze Mademere, Brand Manager, Knorr. “It’s inspiring to see how this event continues to foster a sense of community and appreciation for the rich culinary heritage of West Africa. Our mission with this festival is to encourage people that there are healthier ways to eat their beloved dish, Jollof. Just add vegetables and you have and of course the secret ingredient for tasty and helathy meals, Knorr, and you are well on your way to healthy eating. We are encouraging people to change the world by changing what is on their plate by eating for good.

With each successive event, Knorr raises the culinary benchmark, redefining the standards of celebrating this treasured dish and solidifying its position as the essential seasoning for wholesome and flavorful meals, while inspiring attendees to embrace a more vegetable-forward approach to cooking and embody the Eat for Good philosophy.

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