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Look Fabulous For A Lot Less! Fashion Retail brand “Heritage” launches in Lagos



Anyone who loves fashion will tell you that shopping in Nigeria is an arduous task!
The first challenge is finding pieces that you love, the second challenge is being able to pay for it. The price of looking good is very high in Nigeria. The Nigerian clothing retail sector is growing with veteran fashion retailers – Collectibles and Oxygen still in business plus the influx of international fashion retailers including Mango into Nigeria. The sector is evolving. However, price and quality remain major talking points.

Heritage is a brand new Nigerian retail fashion brand. The philosophy behind Heritage is to provide great quality, trendy clothing for women who love fashion at affordable prices.

Heritage is brought to you “with love from Leila Fowler” which is led by fashion entrepreneur Funke Fowler; with over 3 years experience in the luxury fashion sector, the Leila Fowler team noted the gap in the fashion retail sector and have created Heritage to meet that demand.

Here is what the Heritage team told us about their brand,

Serendipity in busy Lagos.This economically friendly boutique proves that being fashionable does not have to be expensive. You can be fabulous at any price and not have to compromise on the diva shopping experience.

So what does “economically friendly” mean? Prices start at N500 and max out at N10,000.

Shop Heritage this weekend as they officially launch on the 4th of December 2010 at their flagship store in the Adeniran Ogunsanya Shopping Mall in Surulere.

You are cordially invited to the Heritage Store launch
Date: Saturday, December 4 2010
Time: 12:00pm – 7:00pm
Location: Store B47, Adeniran Ogunsanya Shopping Mall, 84 Adeniran Ogunsanya Street, Surulere, Lagos
Shoppers will receive a free gift with every purchase.
Attendance is free and open to the public.
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  1. To good to be true!

    November 30, 2010 at 1:37 pm

    What! Are you for real? I am soooooo there! If it’s true, thumbs up! Let’s wait and see…

  2. Ms. Jayee

    November 30, 2010 at 1:39 pm

    Bella says N500, Leila says N800. which should we believe?

    • Koko

      November 30, 2010 at 3:05 pm

      N800 is still fine by me. All within range.

  3. Temiloluwa Adebayo

    November 30, 2010 at 1:52 pm

    This is quite encouraging for those of us who have been shivering at the thought of 40k pair of jeans upon returning back home. And knowing the little I know of the Fowlers, it will be a classy store. Good stuff!

  4. Ogo

    November 30, 2010 at 2:41 pm

    Nice..i cant wait to be there… thank God my house is close by..Nancy, r we down???

    • Ncyluv

      November 30, 2010 at 5:52 pm

      Yes oh…can’t wait.

  5. Omogekofo

    November 30, 2010 at 3:19 pm

    and in Abuja? why r we always left out?

    • AbujaTurnedGidiBelle

      November 30, 2010 at 4:34 pm

      Eiya, that why I moved from Abuja. Too boring! Oh well, I defintely be there!

    • Peperempe

      December 1, 2010 at 9:51 am

      lol at ur name. LMAO!

    • Beats me! There has to be an FCT edition. Who doesn’t luv a good bargain?!

  6. RMG

    November 30, 2010 at 3:39 pm

    @Omogekofo i tire!we’re left with unreasonable prices in abj,not even the markets are spared.
    good job though heritage!

  7. adetola

    November 30, 2010 at 3:49 pm

    this saturday, i will stroll in there, it had better be real

  8. valentine blacksmith

    November 30, 2010 at 4:01 pm

    is it just for the hunies or the gents inclusive? its guud innovation. likey likey likey

    • Adaku

      November 30, 2010 at 4:34 pm

      Hunnies? Gents? #WeDontDoThatHere!

    • Ready

      December 1, 2010 at 6:48 am

      Lol. I can tolerate being called a hunny…if there’s a potential desirable “gent” involved.

  9. lol

    November 30, 2010 at 4:31 pm

    Lol…it seems as if people are not too sure of the price issue…dont worry you should be able to get something for N500 or N800 if its advertised as such.

  10. dee

    November 30, 2010 at 4:52 pm

    can we check it out anytime before saturday or do we have to wait for the launch?


      November 30, 2010 at 5:03 pm

      Heritage opens on Saturday so you cannot visit until the launch event on Saturday.

  11. kreamy

    November 30, 2010 at 5:02 pm

    Cnt wait!!!

  12. Oma

    November 30, 2010 at 6:45 pm

    for real?
    ok will check it out after rejuvenating from an absolutely wonderful experience at The

  13. Nino

    December 1, 2010 at 10:34 am

    Abuja may be “boring” but I won’t trade it in for Lagos madness!
    We will just have to bring these kind of events to abuja!
    So abuja pple, I want to invite you to an event. No its not fashion but it will be worthwile..
    Come with yr family and friends as we host 1000 orphans to an end of year/christmas party. Sun 5th of december 2010. City park wuse 2. Time is 1pm.

  14. Ogo

    December 1, 2010 at 10:53 am

    Yay…and its just around the corner of mine.

    I’m definitely going to check it out!

  15. ugo

    December 1, 2010 at 6:57 pm

    wow… now this is what i call SMART for them. and GOOD NEWS for me =)

  16. randommer

    December 1, 2010 at 9:15 pm

    excellent idea – but why is the chick in the kini white?
    not trying to go all sugabelly here – but it’s a miss that should be rectified. I mean that’s like advertising hamburgers in India – we must be culturally sensitive always!
    thanks in advance ms. funke fowler

  17. ArietaWho?

    December 1, 2010 at 11:38 pm

    I think this is aweome! This lady is a pioneer, in advertedly, she is introducing the much coveted and needed ‘high street” fashion shopping experience to Lagos. very well done to Funke Fowler!! Ill DEFINATELY pop in next time am in town..

  18. Jenifa

    December 2, 2010 at 12:53 am

    all the onigbese stuff aint selling as quickly as aniticpated…so yeah let’s try selling reasonably priced goods…smart business idea nonetheless

  19. ify

    December 3, 2010 at 9:08 am

    i am sooooooooooooooooo down! cant wait

  20. adelegirl

    December 6, 2010 at 1:00 pm

    I hope this store is for real. I was just thinking about when we’ll have a truly Nigerian high street shop in nigeria that stocks ready-to-wear designs/clothes made with our local fabric and at affordable prices not like the cutthroat prices of JBL, Tiffany Amber and co. Even though I’m in Abuja, I’ll definitely visit the shop when I go to Lagos.


    December 10, 2010 at 12:54 pm

    the prices are real,i was at the lunch party,heritage store is classic and they sell latest and affordable dress.i will be there again before the end of the year,if u are not be there u are missing,go shop for xmas and ur party but dont buy what i wish to buy live something for me oooooooo

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