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BN Exclusive: New MUD Nigeria Print & Video Ad Campaign featuring Genevieve Nnaji



Since its launch in June 2010, MUD Cosmetics has made significant strides towards establishing the brand as one of the top makeup brands in Nigeria. The MUD Nigeria brand ambassador, Nollywood star, Genevieve Nnaji has played a major role in the emergence of the brand. presents an exclusive look at the new print campaign ads for MUD featuring Genevieve Nnaji.
The accompanying video ad has been broadcast during episodes of Nigerian Idol for which MUD Nigeria is a proud partner. In addition to partnering with Nigerian Idol, MUD is also the official makeup line of the African International Film Festival.

MUD International has a strong focus on makeup education and the development of the makeup industry. MUD is upholding that commitment in Nigeria through the newly established MUD Make-up Artists Association (MMAA) and also via the MUD Makeup School which is in the process of graduating its second class of students.

Check out the print and video ads below.


  1. Bola

    December 6, 2010 at 2:19 pm

    One of these days I’m gonna be first commenting on Bellanaija! And that day is TODAY! Yipeeeee!

    • Question

      December 6, 2010 at 2:58 pm

      hopefully, today would also be the day you get your much deserved engraved trophy!

    • Honest

      December 6, 2010 at 3:50 pm


    • Fly

      December 7, 2010 at 10:40 am


    • Nneka

      December 6, 2010 at 9:51 pm

      Do share the ‘pichure’ of your BN-First-Commentator Trophy when it (eventually) arrives.

  2. Bola

    December 6, 2010 at 2:21 pm

    That done, now I can comment..(oops! that means I’m second too! lol) Lovely… I just love me some Genny! You go girl! Continue to lead the way, showing many firsts…(like me I guess!) (sigh!) lol


      December 7, 2010 at 2:38 am

      girl….please get over yourself. you are sound quite ridiculous.

    • The Bola

      December 7, 2010 at 6:08 pm

      lighten up girl

    • Ginika

      December 8, 2010 at 11:01 am

      @ Bola…. I like your spirit girl, your funny please flow….

    • Damola

      December 9, 2010 at 7:06 am

      Lighten up amaka, one day, am gonna be d first also on bella… then it’ll be ‘ yipee’

  3. Nancy

    December 6, 2010 at 2:22 pm

    This is really nice, i will be going to D̶̲̥̅̊ make up school soon. And Genevieve is my greatest fan. And also Bellanija Ў☺ΰ guys are great.

    • Spree

      December 6, 2010 at 3:39 pm

      lol Nancy you are Genny’s greatest fan

    • ko-eazy!

      December 7, 2010 at 9:43 pm

      Lmaoooo, I tire oh, Genny no sabi you so she can’t be your fan! PURE JOKES

  4. abby

    December 6, 2010 at 2:23 pm


  5. missy~spectacularrr

    December 6, 2010 at 2:47 pm

    this gal is representing wella!

    • Sia

      December 9, 2010 at 4:41 am

      What is wella? That is so razz.

  6. Temiloluwa Adebayo

    December 6, 2010 at 2:47 pm

    This Genevieve est tres belle *faking French accent*. She’s so pretty! That MUD must be good o. But me, I’m sticking to my MAC lol…I’d love to go to their make up school though. Heard its amazing.

    • Janice

      December 6, 2010 at 6:24 pm

      LOL i agree! i am a MAC diva also, but their products are too expensive jor *hissss*. As for genny…this woman really takes my breath away! She is so beautiful and her work ethic is so inspiring to me. Wonderful!

    • chi chi

      December 8, 2010 at 9:55 pm

      Try Estee Lauder it rocks! MAC is played out i guess in Naija chicks ae crazy over MAC but am telling you esree lauder is it!

    • Sia

      December 9, 2010 at 4:43 am

      Make Up For Ever and Iman are the -. I tell ya!

    • Ginika

      December 9, 2010 at 3:35 pm

      Eh, I disagree, ororo oyel and talcum powder with charcoal to line your eyes is the best :)) it gives you more of that maybe its maybelline effect or it makes you get the London look.

  7. tama

    December 6, 2010 at 3:05 pm

    nice pictures

  8. Oma

    December 6, 2010 at 3:25 pm

    Make up looks good.
    Im sticking to my MAC oh..Everything else gives me breakouts.
    I respect Genny a lot.
    Girlfriend has defined celebrity for nigerian actresses but they dont seem to be taking a clue

    • moi

      December 7, 2010 at 12:00 am

      me ten, I was like oh oh , it totally fell flat, kinda like they were trying to copy a Beyonce makeup advert tone. I would have loved her to just speak like she normally does in movie. Bt I must say the pictures are Sasha Fierce…I like I like

  9. asa

    December 6, 2010 at 3:26 pm

    Wow great ad, Genevieve looks stunning as usual not keen on the voice over though

    • ochella

      December 6, 2010 at 3:37 pm

      yeah me too, don’t get the voice…. but above all nice pics. The girl rocks.

    • p

      December 6, 2010 at 9:11 pm

      oo thank God i thought i was the one that voice over is not doing it for me at all

  10. AN

    December 6, 2010 at 3:26 pm

    my favourite feature of my favourite actress genny is her neck – her cheek bone and neck from the 3rd picture – she is so beautiful. Nigerians uphold one of your very best – she is a gem

  11. Q

    December 6, 2010 at 3:39 pm

    my look my mud, wats yours………i like o……

    • chioma

      March 21, 2011 at 11:38 am

      my queen u look beautiful

  12. French Paris aaliyah

    December 6, 2010 at 4:00 pm

    Lovely GEN!!!

  13. temi

    December 6, 2010 at 4:10 pm

    this commercial sucks. but shes beautiful, couldnt feel d energy, and they need to change the song, and also just make the commercial more exciting rather than have her lookin like shes just sitting in one studio and talkin to d camera


      December 7, 2010 at 2:39 am

      agreed. i think the commercial should have been more lively.
      its sort of…sad…

    • Ready

      December 8, 2010 at 9:44 am

      I completely concur. Whomever took the pictures and close-up vids of her face is great, but who chose the music and who okayed it? Don’t they see Covergirl and Loreal commercials? Music should be upbeat, voice over should be perky. You’re appealing to women here, people.

  14. French Paris aaliyah

    December 6, 2010 at 4:12 pm

    YOUR look is mud n mine Finger-Print !!!wats ur print?

  15. Bukky

    December 6, 2010 at 4:21 pm

    I think the ad was very very blah!

  16. frances

    December 6, 2010 at 4:28 pm

    Lovely. Lovely lovely… Flawlessly done.
    Big ups to the makeup artist.

  17. tina

    December 6, 2010 at 4:30 pm

    If this is an american based product, which I sincerely doubt; (they wouldnt be using Genny as their model, if that was the case) the advert producer should be sued!!! This advert doesnt do anything for me!!!! I will never think of buying this product based on the advert I just saw, and I’m sure a lot of people feel the same way…I love Genny, I think she’s a fantastic actress, a gracious celeb, extremely gorgeous to boot… But this advert aint just cutting it for me.. I’m sorry…

    • Twochilled

      December 6, 2010 at 6:52 pm

      I can sense ur pain Tina but pls make it urs alone and try not to speak for others. I think u need to research more on the product and how it came to be in the country before u make dumb remarks about their marketing techniques and choice of model. It is called “know thy market”. Would rather they used lady gaga??

    • Ayodeji

      December 6, 2010 at 10:03 pm

      Please why say someone else is making dumb remarks? She said its not doing anything for her! And she said she wouldn’t buy it based on the advert she just saw. How is that dumb biko? and the ad truly has no energy!

    • ko-eazy!

      December 7, 2010 at 9:46 pm

      I would have to agree with you…..I love Genny buh she sounded so fake, I woulda preferred she sounded her normal self, like in the movies!

  18. JJ.D

    December 6, 2010 at 4:32 pm

    Whats with the accent was purposely downplayed or i am not hearing right
    it sure doesnt sound like my Genny no LIFE IN IT AT ALL.

  19. frances

    December 6, 2010 at 4:38 pm

    Lovely. Lovely lovely… Flawlessly done.
    Big ups to the makeup artist.

  20. oforikwaku

    December 6, 2010 at 4:39 pm


  21. Chibaby

    December 6, 2010 at 4:49 pm

    Hmmm, Something about the ad is not bold or alluring; is too boring.


    December 6, 2010 at 5:10 pm

    Love my MUD!!!! But Black Up is the Ish!!!

    • Marea

      December 7, 2010 at 11:01 pm

      You betcha!

  23. ME

    December 6, 2010 at 5:24 pm

    Nice ad.. Genny looks so great but i hate to say this, wasn’t feeling the voice at all..

  24. Kilonsparkles

    December 6, 2010 at 6:38 pm

    She is flawless! I watched on mute first though.

  25. sexy fashionista

    December 6, 2010 at 7:02 pm

    the voice her voice with all that mmoneyyyyyyy she can do something to help it wasnt feeling it wasnt allurring but blllllllllllaaah!
    though make up is good
    any way generally genevive has no life, spark apart from when she is behind the camera acting

    • ogg

      December 23, 2010 at 3:24 am

      lol in front of the camera can’t act behind the camera lol

  26. Twochilled

    December 6, 2010 at 7:07 pm

    VO is probably not her thing but I will focus on the picture and images and I must say I am really impressed. Well done Genevieve and Mud!!

    • chocolate

      December 8, 2010 at 2:20 pm

      Genny u too fine abeg!omalicha

  27. TRINAH

    December 6, 2010 at 7:10 pm


  28. mariaah

    December 6, 2010 at 7:13 pm

    Eww the voice sounds weird… Like those American movies where African-Americans try to imitate “African” Accent”…I was like what?Genevive so doesn’t sound like that..

  29. Brittle Paper

    December 6, 2010 at 8:42 pm

    Lovely photos. Awful commercial. Voice over was pretty weird.

  30. Demilade

    December 6, 2010 at 8:49 pm


    WATS U WITH HER VOICE….e ehnnnn **shakes head**

  31. Demilade

    December 6, 2010 at 8:50 pm

    whats **up** i meant

  32. Swizzle

    December 6, 2010 at 8:56 pm

    My look, My MOD???? Haba G!!!!

    • Blossom

      December 7, 2010 at 11:33 am


    • Sia

      December 9, 2010 at 4:47 am

      It’s MUD not MOD.. Dodo.

  33. powerful charisma

    December 6, 2010 at 8:58 pm

    duh thats genny’s voice..its just been modifed a lil..
    i agree doh d video is quite slow and boriing

  34. Seiko aka: "Mo sparkles"

    December 6, 2010 at 10:50 pm

    My luk …. my MUD… what’s yours? Did the Make up covered her voice too? @ mariah.. she is AFRICAN and not American to start with .. so what do u expect duh!!!

    • mariaah

      December 6, 2010 at 11:02 pm

      Errr, I was talking about her voice and I know she is AFRICAN and not American. Skeen, free me abeg.. There was a comment box and I decided to voice my opinion..

    • Seiko aka: "Mo sparkles"

      December 7, 2010 at 10:01 am

      @ Mariah i also commented on what you said too. so no need for the attitude.. KMT! cha!

    • mariaah

      December 7, 2010 at 1:21 pm

      LMAO BN readers.. This thing we do behind a screen…Ok fine, absolutely no problemo..

    • lowlah

      December 7, 2010 at 4:19 am


  35. BN Fan

    December 6, 2010 at 11:15 pm

    Genevieve, pretty as always. The photos look highly photoshopped but the last is my favorite. MUD cosmetics look good, but MAC is and will always be my favorite

  36. angel

    December 7, 2010 at 12:36 am

    her pictures above loooks flawless luv luv her face features they are unique


    December 7, 2010 at 2:37 am

    she looks really sad in the second picture…could have looked just a little bit jolly.
    as for the commercial….its alright. 7/10
    but she does look fabulous!

  38. fyi

    December 7, 2010 at 3:44 am

    great commercial

  39. NNENNE

    December 7, 2010 at 3:47 am

    @AN …Nigeria uphold one of your own. She is a gem.Well said.
    Tuumbs up for MUD, for choosing one of our own. Has MAC?

  40. eMJOY Mayowa

    December 7, 2010 at 4:24 am

    Ko joh…. o!! abeg….”MY look, My Mud what’s yours?” d concept no too join from dis view ni.

  41. biola

    December 7, 2010 at 6:57 am


  42. Seen

    December 7, 2010 at 8:52 am

    I’ve tried this product and I must say I am impressed with it’s lasting effect, not to mention finishing. Mac has been confusing my – for a long time. Every store u go to there’s always someone to tell u how wrong your foundation or powder (that was just recommended in another of their stores) is for you.
    Plus I don’t think they care if Africans use their products or not. Everyday they are signing up one celebrity or another for endorsements (now Nicki Minaj) and they haven’t given a thought to a face that will represent their African clients. Not an Oluchi or an Agbani!!
    I care for those who care about me or winning me over and Mud is trying to do that so I will definitely give them a shot.

    • partyrider

      December 7, 2010 at 8:30 pm

      bless u for this comment

  43. myne Whitman

    December 7, 2010 at 10:57 am

    my look, my MUD, what’s yours?

    Easy, Breezy, Covergirl?

    Nice pictures though. Fine babe Genny…

  44. enobong

    December 7, 2010 at 11:31 am

    Ok. so where I can I lay my hands on this product in Lagos? I absolutely Love it

  45. enobong

    December 7, 2010 at 11:33 am

    I will post everyday until someone replies, where can I buy MUD makeup ohhhhhh


      December 7, 2010 at 1:25 pm

      there is a website oooo! just google it, and you’ll find it

    • mariaah

      December 7, 2010 at 1:29 pm

      Bellezza Cosmetics and Spa
      12B Fatai Idowu Arobieke
      Off Admiralty Road
      Lekki Phase 1
      Lagos Nigeria
      This is off their website so next time, pls D.I.Y. The internet is your friend.. 🙂


    December 7, 2010 at 1:26 pm

    all you people talking about MAC this and that, yada yada yada
    have you even given MUD a shot before you continue blabbing about your MAC?
    anyway….NNENNE and Seen have a point.

  47. Ify

    December 7, 2010 at 2:40 pm

    MAC is good, no doubt. But their make-up artists at selfridges london are rushed off thier feet. Don’t feel like serving; like taking the time to attend to their customers. Customer service is the first priority of any good organisation. So, for anyone that feels mac does not do it for them, then, there is always fashion fair, iman, flori roberts, mud cosmetics, bobbi brown, sheisdo, estee lauder, so many out there that are equally good for black skin.

    You go on genny!

  48. FeistyPen

    December 7, 2010 at 3:19 pm

    She looks beautiful…..and it’s her voice; it’s just been distilled of every inconvinient Igbo accent 🙂

  49. bgal

    December 7, 2010 at 4:10 pm

    pweeeeeeeeeeeeeety genny 🙂

  50. Graceful

    December 7, 2010 at 4:36 pm

    the ad doesnt cut it jor!!!!

  51. Graceful

    December 7, 2010 at 4:39 pm

    i thot i was watching a funeral….tooo boring

  52. Dave

    December 7, 2010 at 4:50 pm

    WOW advert Gurl.. 170 ovr 100.. n guys o, its her voice o.. her voice.. wen i heard d voice in d bathroom, i was like, dats Genny n my mum was like (do u luv her dat much 2 even recognise her voice from afar) n wen i came out 2 see d add, twas definitely her.. Luv d advert Abeg.. Naijan’s, lets learn 2 apreciate & uphold our own.. Congrats Genny.. Luv it.

  53. Tosan

    December 7, 2010 at 4:50 pm

    Way to go Genny, u look stunning….thanks Bella!


    December 7, 2010 at 9:31 pm


  55. osiko

    December 8, 2010 at 6:10 am

    this commercial looks fake man….love me some geeny but damn….this commercial cant make me switch from Iman

  56. kc

    December 8, 2010 at 7:52 am

    u see u pple! if she sounded a bit polished now, u will say she is faking accent n foneh n blah! now she is sounding normal, u are complaining smh..u nigerians eh kai!

  57. chocolate

    December 8, 2010 at 2:24 pm

    Genny u too fine abeg!!omalicha

  58. Bukky

    December 8, 2010 at 9:09 pm

    The pictures are badly photoshopped.Too much lighting or something

  59. dekao

    December 8, 2010 at 9:21 pm

    i love genny…go genny …this is ur year…i hope u win the young person of the year ….u deserve it….bella naija deserves it too….lol

  60. Grace

    December 9, 2010 at 5:07 am

    This ad is so wack, if i did not know anything about Genevive, i would have taught she was a very bad actress from the way she was reading her script

  61. Hilda

    December 9, 2010 at 6:23 pm

    When people say it’s not upbeat enough, i’m thinking is she advertising gym shoes, coca cola, hair product etc .Now those i expect a bubbly mood to it not for makeup. The focus of the ad is the her face, that you see the difference; the before and after image. If you get that from the ad, then that’s good. Any thing else is contrary to the point. Simple!
    Revlon ad is not any better, the one with Halle berry. They’ve kept that same ad for so long even i get the point, her lips. The before and after pictures of her lips not her voice over for God sakes.
    Way to go MUD. Would love to try the makeup, if i can lay my hands on it from Chicago.

  62. PrettyFlawless

    December 9, 2010 at 6:34 pm

    Much kudos to the girls that brought MUD over to Nigeria, i’m sure they’ve invested alot of money into the project, but my only problem is I wonder if it’s really a big name major premium brand in the US? I’d love to hear from anyone based over there if they use the brand. The same goes for Sleek products in the UK (boots & superdrug stock it), and even Iman in the US (it’s more like an Avon type of franchise through colour me beautiful). But when they land on our shores a big woo ha is made over it because finally we have another brand to use. I give much love to Banke and Tara and Lise who are doing their own thing. Bayo is an amazing Makeup Artist and as I said i’m not hating, they’ve invested alot in the project, I wish them alot of luck. We need more variety in what’s available over here.

  63. chynneka

    December 30, 2010 at 9:31 am

    *he he(my evil laugh)*all dz seemingly profound comments as if we r discussin religion- women and makeup! I luv u divas! and i’m so thankful to God dat He made me female!!

  64. lovepaprika1

    January 2, 2011 at 2:26 am

    lol this ad is dry! but the make-up is good

  65. Opeyemi

    January 5, 2011 at 4:14 pm

    I think the last picture is crap. It looks as if a plastic surgery was done on the already photosoped image

  66. L.A Chick

    January 10, 2011 at 4:58 am

    I love me some Gene, you go girl, you totally rock and represent big time!

  67. Uchechi

    January 15, 2011 at 6:05 pm

    Liking this, hope to give it a trial perhaps.

  68. QueenBee

    January 29, 2011 at 6:33 pm

    1st of all d pix r luvly. Bt sooo fake. Saw d actress at a party in lekki her face rough pass nigerian road! Bt way 2go MUD team…& Genevieve too!

  69. omo

    February 17, 2011 at 4:56 pm

    The print ads are just fab!!! Good job Genny!! Commerical not so go. It needs more. Mud is an american company.

  70. Layo

    February 22, 2011 at 12:14 am

    Genevieve’s ear looks scar in second pix….all still gud though!!

  71. ngum

    February 24, 2011 at 11:51 pm

    she’s got great skin so there was no need for the photoshop madness on the pic before the vid. great concept for the spot. i see a lot of l’oreal type inspiration.

  72. makioba

    March 3, 2011 at 3:26 pm

    yea am using MUD got taste of most of MUD products but i think i only like d foundation and d foam, nothing else

  73. JENNY

    March 22, 2011 at 12:41 pm

    i love u genny…..i must emulate u

  74. Tyna

    March 28, 2011 at 10:53 am


  75. Mariella

    April 9, 2011 at 4:15 pm

    Btw way ladies, if you are looking for a more affordable foundation that works magic, try Photo Ready by Revlon. I found it in the drugstore and it goes up the darkest shade called “mocha.” If you are sort of light skinned, you might want to try “cappuccino” before you go up to mocha. I used to use Mac studio tech but that – was only lasting me a month and I’m not made of money, so I tried this one. I tell u, once you pop you can’t stop. For the perfect look, after a layer of photo ready- you can finish it off with studio fix.

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