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PLAID or TARTAN; Chic Tartan-Fashion To “UP” – Your Style Credibility!

Tartan is a major trend for fall 11/12 and it has presented itself as a trend to reckon with for spring/summer 11/12. The tartan trend is known to be a symbol of Scotland’s rich heritage and is popularly referred to as “plaid” in North America.



Tartan fashion on the runways of Asibelua S/S12,Jaeger, Ferragamo and Lanre Da Silva S/S09

Tartan is a major trend for fall 11/12 and it has presented itself as a trend to reckon with for spring/summer 11/12. The tartan trend  is known to be  a symbol of Scotland’s rich heritage and is popularly referred to as “plaid” in North America. Tartan is one trend that is standing undisputed- may I mention that it is not just integrated into Scottish culture but it is also a part of Nigerian history- represented by our dear “Ghana must go” bags.

A trend never out of season- thanks to the popular Scottish heritage of kilts and other traditional forms it comes in, many asides the Scottish of course, believe the tartan is actually usurping denim as the new key fabric to double up in wardrobes.

Fashion houses, likes of Burberry –who is known for its adaptation of the beige, red and black tartan check pattern as a brand identity, took a retro sixties approach to the trend, having designs in coats accessorized with flat caps on the catwalk. However  this season, designers championing the tartan and making it very adorable are  Fati Asibelua for Asibelua, Vivienne Westwood and the colour-lover Paul Smith.

LDA S/S 09 Collection

For her Spring/ Summer 09 collection, Vintage design queen, Lanre Da Silva- Ajayi opted to play with tartan to create a mix of simple and exuberant styles.

Asibelua S/S12

Asibelua presented a range of styles in its S/S 12 collection which capture the sophistication of tartan.

Emma Watson, Kim Kardashian, Solange and Gwen Stefani in tartan fashion

Key Notes On Rocking Tartan

It is advisable to go for tartan fashion in pieces such as jackets, skirts, bags and shoes. Tartan trousers almost look disastrous and it has the ability to make one look like a clown- this is probably why stylish Nigerian women shy away from the trend! However, if you can  lay your hands on the tartan pants showcased by  Asibelua for its spring/summer 11/12, then I can assure you, you  won’t fall an inch short of being stylish- Asibelua manages to pull off tartan trousers as a sexy alternative bottom for the adventurous fashionista!

Styling Options

Here are styling ensembles of tartan fashion I have put together. For each look, I have included the fragrance that I think best describes the mood and captures the spirit of the ensemble perfectly. Be inspired!

The vibrant, sexy party go-er
















The 30-something chic!

The busy ambitious lady entrepreneur

The sophisticated woman - "the Chanel woman"

The chic-mum!

The powerful mysterious woman


Osinulu Ayodeji, A fashion enthusiast and stylist from Ogun state, Nigeria; born on 15th of October, 1985; obtained his early education at Ogun State University primary school- now Olabisi Onabanjo University primary school, secondary education at Mayflower secondary school- the great school founded by the late Dr.Tai Solarin. He studied Geology at Olabisi Onabanjo University for his first degree which he gave up upon graduation to pursue his first love-fashion. He believes in the existence of a supreme being-God and that He alone guides the course of a man. Osinulu Ayodeji presently works as a freelance fashion-stylist .


  1. cathy

    October 17, 2011 at 1:45 pm


  2. niyi

    October 17, 2011 at 1:54 pm


  3. anna

    October 17, 2011 at 1:59 pm


  4. Temi

    October 17, 2011 at 2:14 pm

    i love tartan…

  5. Lue

    October 17, 2011 at 3:19 pm

  6. Tiki

    October 17, 2011 at 4:04 pm

    I like the combos…nice job!


    October 17, 2011 at 7:22 pm


  8. bukioni

    October 17, 2011 at 10:07 pm

    The last look has my name written all over it, love it.

  9. MissCJ

    October 17, 2011 at 11:10 pm

    Please, the one Gwen Stefani is in is actually called Houndstooth. Thnx

    • Osinulu Ayodeji

      October 18, 2011 at 8:26 am

      Yes you are right, it is called Houndstooth and it is still very much part of the tartan trend. there are actually different variations of the tartan. The houndstooth is usually referred to as broken checks as it is made up of alternating bands of light and dark threads…very much what the tartan is. Gwen’s own is however oversized and sequinned too. you welcome!

  10. MissCJ

    October 17, 2011 at 11:10 pm

    Ps: i LOOOOVE the combos u put togetherrrr <3!

  11. sofy

    October 18, 2011 at 7:43 am

    love each piece

  12. Car leasing

    October 19, 2011 at 11:57 am

    chic and Classy, love the look on Solange and Kim Kardashian

  13. tosin o

    October 21, 2011 at 1:50 am

    love ’em all…i am crazy interested in the pieces you put up…could u please share where these pieces can be purchased? Thanks in advance 😉

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