The Scheme, is the banks way of rewarding customers with points for various transactions performed with the bank, covering savings/current accounts deposits, bills payments (DStv & PHCN) and POS payments using any First Bank card. It also offers the exclusive First Club Platinum MasterCard (Debit) as an additional reward to affluent customers for large ticket transactions in the defined campaign categories.
According to the GMD/CEO, First Bank of Nigeria Limited, Bisi Onasanya, First Bank noted that retail promotions as a reward activity are usually targeted at the lower end of the deposit base without taking into cognizance the middle to upper class customers; the launch of the loyalty and reward scheme will fill this gap as it is designed to appreciate all customers based on patronage and consistency.
“We have built a network of merchants to enable our registered customers’ burn their accumulated points in the merchants’ outlets. This is aimed at offering our customers the freedom to choose goods of their choice and taste. I would like to assure you that reward points are tied to the volume and value of transactions, thus eliminating the game of chance that retail promotions entail. I strongly recommend the club membership to all our customers, as well as welcome everyone to come enjoy a world of unequaled banking experience at First Bank. As you interact with us through any of our banking channels, please be rest assured that “every point counts” he said.
First Club is the bank’s Point-Based loyalty scheme. It is the bank’s way of saying thank you to its customers by rewarding points on banking transactions performed with the bank.