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OUCH unveils Bryan Okwara & OC Ukeje as Brand Ambassadors for S/S 2014 Collection



OUCH Spring Summer 2014 Collection - BellaNaija - April2014008

Take a long look ladies. Actors OC Ukeje and Bryan Okwara have been announced as the new male Brand Ambassadors of Nigerian fashion and lifestyle brand OUCH.

The pair joins a list of other ambassadors such as Fela Durotoye who remains the face of the Platinum Collection, former Miss Nigeria UK Dabota Lawson and award winning celebrity stylist Yolanda Okereke.

This Summer they have unveiled a casual collection that aims to rival styling and quality. According to the Creative Director, Uche Nnaji, “With a bias for the stylish Nigerian man and woman, we have created polo shirts for both male and female, we also added a snazzy collection of polo dresses for females. The colors range from the regular to the downright edgy, and we have more on the way.”  He continues, “Our new line of blazers come with a collection of customized buttons. The shirt collection, just in, will leave the stylish man spoilt for choices. The icing on the cake will be the new shoe collection and we intend to have a ‘shoe party’ to launch it in a few weeks.”

We are loving the laid-back ambiance of the shoot and who doesn’t love a fun boat cruise? Check it out.

OUCH Spring Summer 2014 Collection - BellaNaija - April2014004 OUCH Spring Summer 2014 Collection - BellaNaija - April2014005 OUCH Spring Summer 2014 Collection - BellaNaija - April2014006 OUCH Spring Summer 2014 Collection - BellaNaija - April2014002 OUCH Spring Summer 2014 Collection - BellaNaija - April2014003 OUCH Spring Summer 2014 Collection - BellaNaija - April2014007 OUCH Spring Summer 2014 Collection - BellaNaija - April2014001

Photo Credit
Photography: TCD
Stylist: Uche Nnaji
Assist Stylist: Toun AJ
Makeup: Yvonne
Location: Radisson Blu VI
Grafics: Adebayo Akindun
Concept: The Style Clinic

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. neon

    April 10, 2014 at 1:20 pm

    OC Ukeje * fans self*

    • I said So

      April 11, 2014 at 4:15 pm

      Too hawt a Brotha! kai!

  2. Priscy

    April 10, 2014 at 1:50 pm

    My boo…Bryan looking hot as ever

    • june

      April 10, 2014 at 2:10 pm

      you know dis!!!

  3. Tom

    April 10, 2014 at 2:07 pm

    I don’t know o. But they are not looking fresh at all especially the girls. They look somehow to me.

    • Chikon

      May 17, 2014 at 3:33 am

      I second that. I do not think the photography work is that good too.

  4. Tolu

    April 10, 2014 at 2:20 pm

    This is simply lovely, great choice using these two guys. Ouch is our own Ralph Lauren,Classy and great quality. I still have the experience polo he made which my aunt for for me 3yrs

  5. Darren

    April 10, 2014 at 2:24 pm

    Classy-World class concepts. The shoot on the grace looks like what a Tommy Hilfiger would do. Can’t believe this is a Naija brand…Thumbs up

  6. Noble (

    April 10, 2014 at 2:54 pm

    OUCH ; doing big big things ! Congrats!

  7. paul

    April 10, 2014 at 3:22 pm

    Ouch I am your loyal customer since the days of Maryland and you will not use me to model becasue i am not a celeb…God dey. We are so proud of you and the work you are doing,your quality is worldclass,exactly he is our own RL . more grease to your elbow boss

  8. ndifreke

    April 10, 2014 at 3:24 pm

    Always ontop of his game anytime and every time. I have more than two of his polos and they are superb★.nice one please keep it up

  9. divalife

    April 10, 2014 at 3:25 pm

    Oc Ukeje we love youuuuu…the suit combination is maaddtt. please is this the same OUCH eside ColdStone on Admiralty way in Lekki 1? I need me some polos this weekend

  10. Ayoola

    April 10, 2014 at 3:31 pm

    Nice concept and clothes. I think OUCH should do more PR ,because it is like a sleeping giant,doing great stuff but not making noise

  11. Tru

    April 10, 2014 at 4:36 pm

    Dayum…surely it’s a crime to be so darned fine! 😀

  12. Thelma

    April 10, 2014 at 5:19 pm

    Mehn, this bryan eh? he’s like honey


    April 10, 2014 at 8:31 pm

    Dabota I see you! Looking great girl 🙂 x

  14. odior

    April 10, 2014 at 9:36 pm

    Please do check out for of this Polos on

  15. SOLO ACT

    April 10, 2014 at 11:24 pm

    why would you name ur fashion brand OUCH?

  16. Reviewcious

    April 11, 2014 at 7:46 pm

    I just love the taste of class. This is simply splendid!

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