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Rita Ora Signs On as the Face of DKNY’s New Fragrance – DKNY My NY

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Rita Ora for DKNY - Bellanaija - June2014001

The relationship between Rita Ora and Donna Karan of DKNY is waxing stronger.

After closing her DKNY Spring 2014 show and appearing in a few DKNY Resort 2014 jeans ad campaigns, the singer has been singed on as the face of DKNY’s latest fragrance – DKNY My NY.

Speaking on the signature scent, Rita, in an interview with WWD said this about her first fragrance campaign with DKNY – “Donna’s a very powerful and confident woman. She comes across as very strong, and that’s what I love about her line. It’s a very confident, energetic line and it’s about women who speak their minds. The fragrance celebrates New York City, which is unlike anyplace else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”

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The DKNY My NY bottle

Rita wasn’t the only with singing praises. Speaking about Rita, Donna remarked “If Rita can’t sell it, I don’t know who can. You’ve got a young, hip woman of New York speaking about it, a woman who goes from day to night. I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy. And I find her ageless. She’s like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”

The campaign was shot by Francesco Carrozzini at Times Square and features the adorable heart shaped bottle and the by-line – “introducing the new scent for her“.

The scent is set to retail for $48 to $88, and will be sold in 2,885 stores throughout the U.S.

 Photo Credit: wwd.com

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

1 Comment

  1. Gistyinka Blog

    June 16, 2014 at 10:14 am

    Can’t wait to see her in their commercial promo.. Congrats to Her.

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