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AD by Agbani Darego launches Official e-Commerce Website with Fab Shots



AD by Agbani Darego Website launch - Bellanaija - September2014003

A year after launching her retail brand and opening a showroom in Lagos, Ex-Miss World and Supermodel Agbani Darego has officially launched her design label’s e-commerce website –

This launch heralds the expansion of the AD by Agbani Darego retail brand into accessories and other clothing items like gladiator sandals, handbags, sunglasses and chic shift dresses and tops.

Speaking on the website launch, Brand Director & Founder, Agbani said “I am excited to introduce There has been a lot of interest from consumers in various states within the country and abroad and it is great to finally extend the AD experience to them. The site is easy to navigate and has been designed to provide consumers with a pleasurable, reliable and secure shopping experience.”

AD by Agbani Darego Website launch - Bellanaija - September2014001 AD by Agbani Darego Website launch - Bellanaija - September2014002

The brand will be stocking all your favourite AD pieces you’ve seen on celebs like Eku Edewor & MBGN Tourism 2013, Eniola Powede Lawrence.

Check out some Behind-the-Scenes shots with Obi Somto & Eniola Powede Lawrence.

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Obi Somto & Eniola Powede Lawrence

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To find out more and get online-only offers, visit

Follow them on Twitter: @AD_AgbaniDarego | Follow them on Instagram: @ADbyAgbaniDarego

Web Development: Otoide Ayemere | RVO Media
Photography: Obi Somto
Makeup: Bimpe Onakoya
Hair: Toyen – Vaavavoom
Models: Agbani Darego | Powede Lawrence
Styling: Agabni Darego
Assistant: Uno Ogbunugafor
Public Relations: RedrickPR

Behind-The-Scenes Photo Credit: @PowedeLawrence | @Agbanidarego (Instagram)

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. bobbydox

    September 16, 2014 at 12:36 pm

    congrats boo AGBANI you are indeed an inspiration

  2. laika

    September 16, 2014 at 12:58 pm

    Black is indeed beautiful. The two of them look so effortlessly beautiful, and still sell the products at the same time. Agbani Darego will forever be the Queen.

  3. Nice

    September 16, 2014 at 1:04 pm

    D website needs 2 b worked on..

  4. nene

    September 16, 2014 at 1:16 pm

    eniola and agbani, beautiful ebony women.

  5. Lilly

    September 16, 2014 at 1:22 pm

    Good job agbani. Uboth look really pretty.

  6. Ephi

    September 16, 2014 at 2:08 pm

    Flawless skin, I absolutely love the ebony skin colour, beautiful.

  7. Black Coffee

    September 16, 2014 at 2:43 pm

    Stunning women but what’s the definition of super model?

  8. sum1special

    September 16, 2014 at 4:29 pm

    Congrats Agbani…always loved her.

  9. sayo

    September 16, 2014 at 5:33 pm

    i think her business model is week and not distinctive with the type of exposure she has garnered. She should just have focused on JEANS….trousers, dress and skirts, shirts…. then when these so called are grounded..she can add other stuffs…

    If she is not will become fluid with no substance..

    Bellanaija…post my comment

    • onlooker

      September 16, 2014 at 6:01 pm

      Your English is “weak” … #brushitup..

  10. Halia

    September 16, 2014 at 5:56 pm

    I admire her hustle and have been following her since her monumental win! ( the first and only Black miss world so far naija represent!). Her selections are actually trendy and cute! Keep it up gorgeous. #startsmallfinishbig

  11. Hatersgonhate

    September 16, 2014 at 10:02 pm

    After the death

  12. Thelma

    September 16, 2014 at 10:33 pm

    So i got on the website to get her jeans and it was $83???? I quickly closed the page and dropped my phone.

    • Anais

      September 16, 2014 at 11:03 pm

      Wait, is that considered expensive ? *cough* #blessed

  13. Anais

    September 16, 2014 at 11:05 pm

    Agbani you’re a beautiful girl and I can only wish you the best with your business but for the love of God please ditch that denim bag. Will keep the adjectives that best describe it to myself.

  14. AAA Events & Design

    September 17, 2014 at 11:11 am

    happy for u , but can be better with a good publicist and more creativity. All d best. Flawless beauty

  15. Thelma

    September 17, 2014 at 1:08 pm

    Yes! Its expensive to me 🙂
    You dont even know how old i am so think before you say somethings!
    Geez! #peoplehavenomanners

  16. omotola

    September 22, 2014 at 4:36 pm

    agbani my role model; she is always beautiful…i love her so much…

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