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How Much Do You Spend on Hair? Al Jazeera Profiles Nigeria’s Hair Market as One of the Fastest Growing Industries in Africa



???????????????????????????????????????????????????????????????????????????????????????????????????There is no doubt that the hair market in Nigeria is a fast-growing one.

According to Al Jazeera, the hair market in Nigeria is helping to turn the beauty industry into one of the fastest growing industries in the whole of Africa as there is a booming demand for hair products and pieces – whether it is braids, weaves or wigs.

Al Jazeera’s Rawya Rageh reports from Lagos about the hair industry.

Check on it!

Photo Credit: Tommyandone |


  1. JohnMatilda

    December 29, 2014 at 10:40 pm

    How much do u spend on fake hair?, that’s suppose to be d topic

  2. ATL's finest

    December 29, 2014 at 10:53 pm

    I’m blessed with a lot of hair & I’m natural how about that. Yes, if U don’t know how to manage it, it’s expensive. Well not on my watch. With the aid of Pinterest, YouTube, Castro/coconut oil, & couple of twisting, I’m GREAT to go! Bravo to those who can drop thousands on hair not me. Once in a while, its ok but everyday hair matter mtchew I no fit shout jare.

  3. JohnMatilda

    December 29, 2014 at 11:09 pm

    How much do you spend on fake hair?, that is suppose to be d topic. In another news I heard nkiru Sylvanus is getting married to somebody else’s husband. Angelina Jolie style hehe

  4. JohnMatilda

    December 29, 2014 at 11:38 pm

    How much do u spend on fake hair?, that’s suppose to be d topic. In another news nkiru is getting married, Angelina Jolie style, hehe

    • Anon

      December 30, 2014 at 1:41 am

      Was Jolie there before Aniston? The stories have it that Sylvanus was there before Okoye. Then there is a Dutch wife. No comparison then.

  5. Mimi

    December 29, 2014 at 11:58 pm

    Vanity and low self esteem is “helping to turn the beauty industry into one of the fastest growing industries in the whole of Africa”

  6. take care of your hair

    December 30, 2014 at 12:06 am

    Wetin that one dey yarn? “carrying your natural hair can sometimes look rough” smh. Or you are too lazy to take care of your hair?

    Those edges have been snatched already. Goodness gracious!

    Disclaimer: She is not a “natural Nazi” but a girl that stretches her relaxed hair every 3 months.

  7. Mama

    December 30, 2014 at 12:15 am

    Its worse in the US.

  8. Yayi Boni

    December 30, 2014 at 12:30 am

    The Black women who go and buy expensive human hair just to look like Indian, White and Asian women are envious… They are dying to have silky, long hair compare to their kinky hair.. no shame and pride!!! because the white man says ” to fit in you must have silky long hair” eschew… no shame and pride.. so disgusting and stupid…..

    • ms.b

      December 30, 2014 at 1:56 am

      So with silky hair and black skin u look oyinbo? Nobody is envious, hair is beautiful, wet her natural or artificial, even d oyinbos wear fake hair also. Let people be, this team natural folks can be annoying, why talk down on people who decide to change their looks once in a while? If u don’t have money to spend, others do, and based on the article they didn’t say artificial hair alone, hair products are also listed and the last time I checked natural hair need products also and there aren’t so cheap either.

    • Mabel

      December 30, 2014 at 2:37 am

      Please keep in mind that there are a number of women for whom wearing fake hair is a necessity; Women with alopecia, women going through chemotherapy, women whose hair never returned to its former state after cancer treatment, and women who are on certain medications that causes the hair to fall out. Do not be quick to paint every wearer with the same brush. Yes, there are women with self-hate issues, but they are the minority. Humans have a thing for following, fake hair is the trendy now so a lot of ppl are on that boat, maybe they don’t even really like it, but just because everybody else is doing it they need to do it too.

      For those women going through medical issues, hang in there. Always remember you are not your hair, where your hair can’t grow let you spirit soar. Nothing can stop your spirit from rising as far as wide as it wants. Good luck on your journey!

    • Tee

      December 30, 2014 at 4:46 am

      You must be uneducated. What nonsense.? We want to look like white, Indian or Asian people! Are you okay? Are you female? Some of us don’t have the best hair and would rather not deal with it every morning, people seem to forget that a weave or braids better still is the easiest to deal with compared to my coarse curly unpermed hair. So please next time before you make uneducated guesses or comments Pls think hard. God bless

    • The Mane Captain

      January 20, 2015 at 7:58 pm

      SO instead of learning to handle your hair? you prefer to sweep it under your wig and not deal with it? Natural hair can be a task at the beginning and impossible to handle when someone like you is NOT prepared to learn how to handle it.

    • oj

      December 30, 2014 at 7:55 am

      na wa for u o! live and let live!
      So any who wants to look good in her opinion is envious of Indians, white and Asian women? they have no shame? they are disgusting and stupid? I suppose u don’t use makeup either because ‘those who use are trying to be like the white too’. the kind of words u use shows exactly the type of person u are.

    • natu

      December 30, 2014 at 9:10 pm

      Putting make-up and wearing fake hair is not the same thing. You are missing the point. Black women are negative towards their natural hair. Black women will use words such as silky, soft, shiny, pretty and manageable to describe non black hair. When it come to black hair, we use words such as nappy, dry, unruly, frizzy, unmangeable, dry, Nigerian hair, slave hair and coarse to describe our hair. We are so negative and we need to change.

  9. bruno

    December 30, 2014 at 12:55 am

    lots of nigerian girls hate themselves and their natural hair and natural skin colour. not surprised

  10. ms.b

    December 30, 2014 at 1:57 am


  11. Chi

    December 30, 2014 at 4:15 am

    My concern is what impart this has on the environment?. That is the hair once it’s shelf life is done and it’s thrown out. Does it degrade?

  12. D Main Man

    December 30, 2014 at 7:26 am

    Hello Ladies…

    Please let us become landlords next year nah…Una wastage on frivolities no get part two, Peruvian hair ke…Afghanistan hair ni.

  13. The girl who flies planes

    December 30, 2014 at 9:05 am

    I only wear braids.
    Can’t shout!
    Money for hair ke???

    • really?

      December 30, 2014 at 3:47 pm

      oh really? with or without hair attachments? by the way, how’s your hairline coping?


    December 30, 2014 at 9:10 am

    I am yet to see an indian, peruvian, chinese woman spend crazy amounts of money just to have african-looking hair. They won’t even pretend to look at it. Even in international beauty pageants, all the non-black candidates wear their own hair. All, except us. Did u notice it? Even miss Sudan, as black as she is, had straight brown weave. Like horsehair.Black women just unconsciously confirm that other races are better than them. Don’t come complaining when your men go for “the others”. The “real deal” is always better than “photocopy”
    And they are the first to shout “God doesn’t make mistakes” Really? and don’t tell me u too busy to fix your hair. How much time do u spend searching for the pêrfect weave?

    Black women love yourselves, love your hair, stop desperately trying to look like a version of what you will never become. Get a good hair detangler and some quality shea butter/ coconut oil, add some patience and u will have shiny gorgeous amazon hair growing from your own scalp.
    Sorry for this chronicle, but our women are just exaggerating.

    • LotusFlower

      December 30, 2014 at 1:26 pm

      Let them keep deceiving themselves. The issue isn’t wearing fake hair (which many women of different races wear), it is wearing hair that does not even resemble your natural texture. White and Asian women do not wear afro textured weaves- they wear hair that is similar to their hair texture. But an overwhelming amount of Black women (all over the world) do not even bother to wear afro textured weaves. Why? Vendors are offering afro textured weaves but Black women still prefer to wear silky straight hair at all times. It is unreasonable to consider this fact a sign that something is wrong somewhere?


    December 30, 2014 at 9:22 am

    And the Koreans and indians are cashing in big bucks while exploiting our inferiority complex and laughing at us…and their way to the bank. Do u think they’ll let our african produits have such an easy pass to their places?
    That is why we are referred to as the least productive and the greatest consumerist race FYI. That’s really shameful.
    Let the korean and indian businesses keep on booming! They’re not going anywhere any time soon.

    • Tee

      December 30, 2014 at 1:45 pm

      Lol! Laughing to the bank? With what 100 dollars for 3 bundles of hair on aliexpress ? You people here are very unaware of many things! For example do you know how much my “white” roommate spends on her shampoos, treatments, conditioning, trimming and all that stuff? Trust me it cost way more than the 200 for 3 bundles of hair, that mind you, if you take care of it right! Can last a year! So your ignorant statement where people are laughing to the bank is uncalled for.
      Second statements of build house! You can build house with let’s just say I’m splurging &250 on my weave? Oh what an amazing house! Hiss! Why you sit here and comment on women’s weave your mates are struggling to provide for themselves! N all the other women making lame idiotic comments oh I’m natural I buy one oil or whatever! Y’all take a seat and stfu! If my weave works for me hoe does it affect your life? It’s my money yeH! Each to his own! Dang it was long but I had to purge

  16. Bluebell

    December 30, 2014 at 10:02 am

    In a few years time when all the weave wearers have severely damaged the hairlines, there will be a boom of ‘snake oil’ salesmen selling hair rejuvenation products.

  17. mrs chidukane

    December 30, 2014 at 10:49 am

    Inferiority complex kwa? Self hate? Lol. Let me be the first to admit that I fix weaves. Brazilian, Peruvian, even Indian. Yet I don’t seem to hate myself or have inferiority complex. I wonder what’s wrong with me? Will have to look into it

  18. roastcornandube

    December 30, 2014 at 11:23 am

    If we are going to go all out and wear synthetic hair, can’t we at least own the business? Why is it that we are not the producers and manufacturers of the business? From African food to African hair products, all Asian-owned! We may never agree on hair – natural/synthetic – but can we at least agree that we have given over control to others over what is ours and we need to work together to bring it back?
    A good percentage of African food and hair shops in the UK are Asian-owned. Once they see an African open a hair or food shop, they are on you like vultures, wanting to buy you out. They undercut by selling expired goods at a ridiculously low rate and our people don’t help matters by rushing to their shops like sheep without shepherd.
    So while we are here fighting over hair, our children have imbibed the belief that our own hair is dirty and rough. We have relegated our own hair to the background so let’s own the business then! Can we at least agree on that???

    • Idomagirl

      December 30, 2014 at 1:35 pm

      That is my problem with this as well. We spend all this money and it ends up in the hands of Asians. Spending billions of dollars annually and not even controlling up to 20% of the market.

  19. Nicole

    December 30, 2014 at 12:15 pm

    The fact that we as Black women can do so much with our hair is golden. But the problem is the strong dependency on hair and products that make our hair look caucasian. Such products should be a accessories, but a lot of us see weaves and perms as a necessity, we feel we dont look right or normal without it. Quite frankly, it is not our fault, we have been told both verbally and non verbally that who we are inherently is inferior and ugly. Why is it that for a black woman to be considered beautiful, she must have something eurocentric? could be the skin colour, facial features or physical built. A woman with dark skin, negroid features and afrocentric built is considered unattractive.

    I am not oblivious to the fact that some women suffer from hair conditions like alopecia ( which is as a result of excessive use of weave, perms and braiding) and hair loss from certain medical treatments.

    Yes our natural hair is a shit load of effort. But you suffer from self hate, if you refuse to rock it. Saying it is too coarse, dry or time consuming is a reflection of that self hate,because if you love your hair, you would dedicate the time to go and find out what to do to it ,to make a comb pass through it and style it. Then there wouldn’t be any need to cover it with another woman’s hair. There are so many resources at your disposal youtube, pinterest, natural hair blogs like curlynikki and the list goes on.

    Adopt a healthy life style: take your vitamins, exercise regularly, eat at least one fully raw meal a day, moisturise your skin, get some confidence and you would be good. Beauty is socially constructed!!!!

    • deb

      December 30, 2014 at 3:09 pm

      “But you suffer from self hate, if you refuse to rock it. Saying it is too coarse, dry or time consuming is a reflection of that self hate,because if you love your hair, you would dedicate the time to go and find out what to do to it ,to make a comb pass through it and style it.”

      Huh? Why be so judgmental? Why generalize? What do you describe the women that keep their natural hair AND still buy weaves as? Confused?
      Everybody is entitled to style their hair any way they deem fit. if you want to encourage people to embrace your style, make it attractive enough. Simple. Even with that, you can’t win over everybody. So your diagnosis of self-hate is very unnecessary.
      As much as #teamNatural is on the rise, with lots and lots of gorgeous up-dos and twists and all, there will still be people that will prefer their weaves. Deal with it. Don’t make people uncomfortable. Soon enough, the #pro-weave team will be the non-conformists and then they’ll be attractive too. That’s life.

    • Nicole

      December 30, 2014 at 8:24 pm

      Did you notice that I said that weave should be an accessory not a necessity. A lot of black women cannot be caught dead rocking their natural hair. Of course, everyone is entitled to style their hair the way they deem fit and I dont care if you buy wear weaves. But if you are never seen rocking your natural hair and 80% of the time you are hiding under another woman’s hair, sweetheart you suffer from self hate.

      “if you want to encourage people to embrace your style, make it attractive enough”
      ” Attractive” According to who’s standards? Did God come down and tell you what is attractive and what’s not? There are different textures of natural hair . You cant be a 4c expecting your hair to look 3b (a texture usually found in biracial people). It is all about embracing and working with what you have. A 4C may look wrong and unattractive to you because you have been socialised to believe so. Every human is born tabula rasa. Beliefs, opinions and viewpoints are learned.

  20. natu

    December 30, 2014 at 1:02 pm

    This is really pathetic. African women need to do better. I watched the good hair video by Chris rock and I remember the scene where Chris took some afro textured hair to the Asian retailers. The Asian guy told Chris that he doesn’t want the afro textured hair because nobody wants to look African. I was offended by his statement but to be honest he is right. The Africans don’t even want to look like Africans. Ask yourselves this question for all does claiming that they do not foster self hate; you buy Peruvian, Mongolian, Chinese and Brazilian hair but why are you not requesting for Nigerian, Kenyan and Congolese hair? We have deep rooted issues that we need to resolve as a race in order for us to progress.
    P.S.: black women look like drag queens with weaves on. It does not compliment your ethnic features. Be yourself and stop imitating others.

  21. Onye Ara

    December 30, 2014 at 1:24 pm

    Latasha talking crap since the beginning of time!

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