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Imitation or Inspiration? Moschino Releases a Pre-Fall 2015 Collection like Nigerian Designer Ituen Basi’s SS15 Collection



Ituen-Basi-MoschinoWhen Nigerian designer Ituen Basi debuted her Spring/Summer 2015 collection last year at the GTBank Lagos Fashion & Design Week (click here if you missed it), we loved it.

We loved the quirkiness and the unique prints she used for most of her pieces.

Italian fashion house Moschino has released its pre-Fall 2015 collection by Jeremy Scott and there are a number of similarities in the two collections – particularly the use of the yellow rule print.

The collection had blown-up rulers or guides with dashed lines to give a how-to element to the 60s inspired shapes collection.

We definitely love both collections!

Ituen Basi’s Spring/Summer 2015 collection

Ituen-Basi-Day4-GTBank-LFDW-October2014-BellaNaija002 Ituen-Basi-Day4-GTBank-LFDW-October2014-BellaNaija003 Ituen-Basi-Day4-GTBank-LFDW-October2014-BellaNaija004 Ituen-Basi-Day4-GTBank-LFDW-October2014-BellaNaija007 Ituen-Basi-Day4-GTBank-LFDW-October2014-BellaNaija019

Moschino’s Pre-Fall 2015 collection

moschino-pre-fall-2015-photos16 moschino-pre-fall-2015-photos17 moschino-pre-fall-2015-photos18 moschino-pre-fall-2015-photos19 moschino-pre-fall-2015-photos15

So what do you think – Imitation or Inspiration?

Photo Credit: Fashion Gone Rogue | Kola Oshalusi


  1. Fre

    January 7, 2015 at 7:45 am

    Imitation, inspiration or coincidence.
    Sometimes I have an idea and plan to create something and the next day I see someone’s made it already.
    If an imitation/inspiration, they probably thought it was some random unknown designer, like a drop of water in the Atlantic ocean.

    Let’s make noise…yay!!!

    • Mama

      January 7, 2015 at 1:40 pm

      We Nigerian’s don’t take our gift seriously!!!
      When Christian Louboutin made red soles, the first thing he did was patent it, when YSL tried to make red soles he took them to court. Why do people pay so much for his shoes??? Red soles…
      Ituen Basi has been copied and the might of a super brand will hide her. She should have patented the design and will be rolling in bucks now for this copy.
      To be honest Moschino did a damn good job at it though, but they copied her sha!!!

    • Que

      January 7, 2015 at 2:52 pm

      My dear if you go patenting elements of every collection you create, you’ll be broke faster than you can say patent. Also, not everything can be patented, there are actually conditions the design must meet. People like Mr Loubs patented d red dole cod it will be in use for life, not just 1 season. Even he can’t afford patenting different colors each season, without going bankrupt. Besides, b4 d patenting process is over, the season would have moved on.

      Lastly I am uncertain of the time line so i’ll resist speculating about imitation or inspiration. What i’ll say is, minus the gorgeous coat, everything else by Jeremy Scott was whack!

    • JS2

      January 7, 2015 at 3:35 pm

      Spring/Summer 2012 Jeremy Scott, full-on tape measure print:

      I hope this resolves it 🙂

      If not, also see this 2012 post:

  2. Fre

    January 7, 2015 at 7:47 am

    Dang. Both collections are hot though.
    Been drooling over Ituen Basi’s for a while now, and now thissss

  3. MIA

    January 7, 2015 at 8:01 am

    Imitation if they don’t give her credit.

  4. mrs chidukane

    January 7, 2015 at 8:10 am

    Definitely imitation. I don’t think she can sue sha. Her best option is to put her work out there and let people know she did it first. Is that not how burberry (I think) knocked off JBL?

    • Jeremy Scott

      January 7, 2015 at 9:39 am

      She didn’t do it first! Jeremy did it for Adidas years ago… And someone else probably before that….

  5. Bee

    January 7, 2015 at 8:15 am

    Imitation, joor. That being said though, they both look great.

  6. Re

    January 7, 2015 at 8:19 am

    RIP OFF! IMITATION! These western designers are really looking at what our designers are doing (their work is fresh and new) and since our designers don’t have as much exposure they rip off! Ituen should blast her designs everywhere! Ole tiff Moschino! So annoying! Hiss!

    • Jeremy Scott

      January 7, 2015 at 9:36 am

      Jeremy Scott already did this print a few years ago for his Addidas collection! So maybe your fresh talent actually ripped it off, and this article is just a away to give them exposure…

    • Style Aficionado

      January 7, 2015 at 11:35 am

      FYI, Ituen Basi isn’t a fresh talent. And this wouldn’t be the first time an international brand will try to jack the swag of a less popular designer. And yes, i did check out Jeremy Scott’s print for his Adidas collection; still doesn’t give them bragging rights

    • B

      January 7, 2015 at 12:17 pm

      I can’t say it’s imitation. The only similarity is in the fabric and unless Ituen Basi manufactures her fabric exclusively, then it’s only a coincidence that Moschino used similar fabrics for their collection. I wouldn’t even call it inspiration ‘cuz the designs are poles apart.

    • Mama

      January 7, 2015 at 1:42 pm

      Yes I think she does manufacture her fabric i.e. have them made for her brand exclusively. Remember, her ThisDay Newspaper fabric?

  7. balogun saheed

    January 7, 2015 at 8:20 am

    av been seeing different style before but with this is another style entirely

  8. head

    January 7, 2015 at 8:35 am

    well, louboutin has a shoe using the same inspiration of a tape rule…did they both imitate him too?
    it’s the inspiration for the season and not an imitation. read more about things like this BN before you post trying to create a controversy.

  9. Blackberry

    January 7, 2015 at 8:55 am

    Are you guys joking? Imitation? Do you think that an international designer would change their entire collection in less than 2 months Cuz they just happened to see another designer us a particular print? They prolly shopped same fabric designer. No imitation or anything. Pure coincidence. I would like to see both fabric sef first before I even judge. But trust me, no international designer will start changing a collection they have been planning for months Cuz they just saw another fabric on a runway Naija or not. They won’t even try it cuz the world iOS watching Africa, especially Naija and SA when it comes to fashion and music.

    • Ada Nnewi

      January 7, 2015 at 9:42 am

      Your mentally is tending towards a slave-like one, what makes you think that an international designer cannot sneakily imitate an African designer’s work…Oyibos that can steal ideas like Nigerian politicians steal money…Just do a project with oyibos and your eyes will clear….

    • B

      January 7, 2015 at 1:56 pm

      What makes her not” think” but know so is that, the level of work, preparation and planning that goes into releasing a new collection is so enormous, a high end designer such as Moshino, would not simply throw it all away because they saw a fabric they’d love to use on the runway.
      Hell, Ituen Basi most likely shops her fabrics abroad. I do think it is a compliment to Ituen Basi that Moshino used similar fabric. Daviva will still make a similar print in Ankara and sell it for 5k, and then all of us can easily have it. Untill then, please let’s not flog the issue or make it an Oyinbo vs Dudu thing. It really is just what it is. It’s a coincidence

    • Que

      January 7, 2015 at 2:57 pm

      @adannewi I believe her issue was more about the timeline…. it’s near impossible to prep a collection from scratch in that time…you gotta have the biggest house of designers and laborers to pull that off… understand her…

    • Que

      January 7, 2015 at 3:01 pm

      @B please eye desist from suggesting that mooching using similar fabric is a compliment.. mooching has never been associated with taste biko!

    • Ada Nnewi

      January 7, 2015 at 3:01 pm

      Hello B…. Thank you for exhibiting the kind of slave-like mentality I was trying to explain…..

    • Que

      January 7, 2015 at 3:03 pm

      Bloody auto correct… pls read as *pleaseee not ‘please eye’ and *moschino not mooching.

    • Ire

      January 7, 2015 at 5:38 pm

      What do u mean ”international designer” they are humans like use stop making them look superior, this looks like an imitation to me . Established professionals sometimes run out of ideas no matter how big they are so pls stop with the whole international thing.

    • jay

      January 7, 2015 at 7:58 pm

      But he’s definitely an international designer. He’s active, known, and has gone beyond local/national boundaries. That makes him an international designer..unfortunately, I cant say the same for our dear Ituen Bassey. Anyway, Google is your friend.

    • jojo

      January 7, 2015 at 5:48 pm

      As a matter of fact they will (change or introduce new ideas to their collection) if they think it will give them the neccessary spark. Corporate espionage is alive and well.. That being said, I prefer Ituesn’s collection. it is fresh and you can she she thought through it hence the evolved look

  10. Lolo

    January 7, 2015 at 8:58 am

    Wow me that I have been ranting all this while about our dear Naija designers ripping off dem foreign designer pieces,now THIS!!??! Well,if it’s not imitation then it’s such a jaw dropping coincidence.But considering the Moschino brand and their regular design reference to popular culture which I find rather very very crass and un-luxury e.g their McDonalds dresses that Katy Perry wore and those logo baring trash Miley and Co were wearing,I’d say they found Ituen Basi’s collection somewhere on the streets of the internet and COPIED straight up!!!Where is that our fashion lawyer again sef,we need to sue some more lol!

  11. lindo

    January 7, 2015 at 9:25 am

    Please why can’t Ituen sue the brand? Intellectual fraud. Not fair…although I agree sometimes you might think of something and the next it is brought alive by another person…whoever does it first should get the credit. Ituen has tried a lot and this is a way for her to get credited in the world.

  12. Jeremy Scott

    January 7, 2015 at 9:34 am

    You should do your research!!!! I was hoping this was an article on how Jeremy Scott has re used his own designers from previous years from his own collections…. Jeremy Scott did the tape measure print for his own Addidas collection a few years ago, so perhaps this designer above your saying he copied, actually copied him!

    • Ginika

      January 7, 2015 at 9:54 am


    • Fols

      January 7, 2015 at 10:14 am

      Boom!…and that ends today’s discourse!

    • lotusflower

      January 7, 2015 at 10:51 am

      You are right. A simple google search would have shown BN that.

  13. Ada Nnewi

    January 7, 2015 at 9:43 am

    Bruno you will not talk now they are imitating Nigerian designers….

    • Fols

      January 7, 2015 at 11:23 am


  14. Her Duchessness

    January 7, 2015 at 10:12 am


    They got the same brainwave. Period. Haven’t there been times when you felt someone stole the very idea that was still sketchy in your mind??? Exactly. It simply means the nigerian designer has started thinking out of the box and generated this idea, show-cased it before Moschino did.

    I hope we’ll get more of this coincidence from now on.

  15. blackberry

    January 7, 2015 at 11:02 am

    Jeremy Scott should actually sue her cuz i just went online to check and he actually used the same print some years ago for Adidas. please do your research people. reading some of these comments, i am amazed at how shallow some people can be when it comes to analyzing situations. all you need to do is go on google. i would like to see Ituen’s response to this. .

  16. Reverse

    January 7, 2015 at 11:35 am

    Ituen Basi copied Jeremy Scott… Google is my friend!

  17. Stella Kashmoney

    January 7, 2015 at 12:19 pm

    Imitation. Most designers hide under that inspiration BS. They all copy each other.

  18. bruno

    January 7, 2015 at 12:33 pm

    any body that knows fashion will tell you that the nigerian designer (I will not mention her name, I hate artists who copy other artists) copied jeremy scott and did a very poor job.

    nigerian fashion designers are known for copying and remixing. we have caught them on so many occasions.

    emmy nyra (zuhair murad couture knock off) toyin lawani (balmain knock off)
    yvonne nelson.(stella McCartney knock off).

    we are watching (sipping tea)

  19. Ralph

    January 7, 2015 at 1:26 pm

    I would personally say it was inspiration not imitation. But only the designer would be able to say truly what it really is.

  20. Mama

    January 7, 2015 at 1:49 pm

    There is a saying that “the only bad publicity is an obituary”.
    Ituen Basi can actually become globally famous if she makes noise about how Moschino stole her design. Even if she will not win people all over the world will start to talk CNN, Fox… she will be famous outside Nigeria!!!
    Yayyyyy she will pay me for this idea, one day, maybe will a free dress…lol

  21. Ibukun

    January 7, 2015 at 2:04 pm

    I think this year, we would see lots of controversies caused by BN posts.

  22. Lalamiya

    January 7, 2015 at 2:22 pm

    I have to say, this happens all the time.
    I think it’s a coincidence because let’s be honest this isn’t the most original idea ever. It has been used a thousand times by known and unknown designers. Even ebayers and etsy designers sell this print. If it was inspiration, they took something and simply tried to make it better which every single designer does. Nothing comes out of thin air. Even the amazing Mary Katrantzou get’s directly inspired by pinterest. (she copies and pastes pictures in her prints)
    Regardless, Ituen Basi is talented and Moschino is very quickly deteriorating. She still wins.

  23. Ada

    January 7, 2015 at 3:25 pm

    People o google is your friend! BN u guys should do a bit if research before posting. Google Jeremy Scott #Bye

  24. Lolo

    January 7, 2015 at 5:08 pm

    So post-rant and a simple google search after,I discover Jeremy actually did this for a collection with adidas some seasons ago so our dear Ituen was the photocopier…sigh!!!I’m kinda disappointed tho,yeah it’s that serious man….Ituen,why?U don join yvonne nwosu and co to dey copy?dis one no be inspiration again o,it is full on COPYCATA!

  25. Chris

    January 7, 2015 at 6:58 pm

    It’s amazing, that when it came to Jeremy, some people suggested a ‘coincidence’ and now that, research has proven that Jeremy Scott actually sampled the design, before I then, peeps have shunned the option of coincidence or same inspiration. As thin as it may seem, there is a possibility that, even though, Jeremy’s collection came out before Ituen’s; she might have been inspired by something different and not an effort to imitate Jeremy’s Adidas tape-inspired collection. It’s very possible.

  26. Mma

    January 7, 2015 at 7:13 pm

    Who copied Ituen bassey? This print has been around for some time…..stop makin noise about wat u dont know. If anyone copied, it should be ituen bassey. Kimora even discussed the print at the new york fashion week. Nigerians just love feeling entitled.

  27. BlueEyed

    January 8, 2015 at 1:58 am

    Another case of failed reporting, Jeremy Scott did it first years ago

  28. ezinne

    January 8, 2015 at 9:22 pm

    sincerely…fashion designers will tell you there is really no copying in fashion..every style ,every design was someone’s original idea that another designer keeps improving on.
    what do we even call patenting? i still see red soles that ain’t Loub. ok, What if the first person that made the pencil skirt patented it…or the first person that made the swing dress patented it. you think it would be affordable? Let’s get serious

  29. Kalla

    March 7, 2015 at 12:23 am

    Moschino Cheap & Chic used the measuring tape motif in the early 00’s, using measuring tapes as belts on a handful of their dresses. Louboutin did a measuring tape sandal a few years ago, around the same time Jeremy Scott was using the pattern on track suits. There are so many measuring tapes laying around an atelier that anyone might be inspired to add one to their designs at some point.

    Scott’s version is a really traditional interpretation of the measuring tape– Basi’s take, with the oversize print and the modern silhouettes seems much fresher to me.

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