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P & G Partners with Desperate Housewives Africa to Promote Local Content in Nigerian Entertainment!

BellaNaija.com

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P&G's Commercial & Brand Operations Director, Enekabor Ehinomen and CEO, EbonyLife TV, Mo Abudu

P&G’s Commercial & Brand Operations Director, Enekabor Ehinomen and CEO, EbonyLife TV, Mo Abudu

Maker of leading consumer products, Procter & Gamble Nigeria is sponsoring the African adaptation of the popular and award winning American series, Desperate Housewives.

The company is sponsoring with two of its leading brands – Oral B & Ariel detergent, as its contribution to the promotion of local content in Nigeria’s entertainment industry.

The Desperate Housewives premiere which held on 28th of April, 2015 at Muson Centre, Onikan, Lagos, had in attendance the crème de la crème of the entertainment industry.

One of the guests, Adebanke Elegbede who participated in the Oral B Smile of the Day Competition, won for herself a brand new washing machine.

Mo Abudu, CEO of Ebony Life TV, owner of Desperate Housewives Africa franchise, commended P&G for adopting and believing in the potency of the African adaption of the American series, adding that its sponsorship is a proof of its commitment to supporting homegrown entertainment.

See photos from the event:

P & G DHW Africa Premiere - BellaNaija - May 2015013 P & G DHW Africa Premiere - BellaNaija - May 2015012 P & G DHW Africa Premiere - BellaNaija - May 2015008 P & G DHW Africa Premiere - BellaNaija - May 2015007 P & G DHW Africa Premiere - BellaNaija - May 2015014 P & G DHW Africa Premiere - BellaNaija - May 2015009 P & G DHW Africa Premiere - BellaNaija - May 2015027 P & G DHW Africa Premiere - BellaNaija - May 2015028 P & G DHW Africa Premiere - BellaNaija - May 2015011 P & G DHW Africa Premiere - BellaNaija - May 2015006 P & G DHW Africa Premiere - BellaNaija - May 2015021 P & G DHW Africa Premiere - BellaNaija - May 2015024 P & G DHW Africa Premiere - BellaNaija - May 2015020 P & G DHW Africa Premiere - BellaNaija - May 2015015 P & G DHW Africa Premiere - BellaNaija - May 2015016

 Media Manager, P&G Nigeria, Adigolo Funmilola; P&G's Commercial & Brand Operations Director, Enekabor Ehinomen; Winner of Oral B Smile of the Day competition with her washing machine, Adebanke Elegbede; and Folarin Ojo, Brand Manager for Oral B.

Media Manager, P&G Nigeria, Adigolo Funmilola; P&G’s Commercial & Brand Operations Director, Enekabor Ehinomen; Winner of Oral B Smile of the Day competition with her washing machine, Adebanke Elegbede; and Folarin Ojo, Brand Manager for Oral B.

P & G DHW Africa Premiere - BellaNaija - May 2015004 P & G DHW Africa Premiere - BellaNaija - May 2015002 P & G DHW Africa Premiere - BellaNaija - May 2015010 P & G DHW Africa Premiere - BellaNaija - May 2015001

Members of the Cast of Desperate Housewives Africa

Members of the Cast of Desperate Housewives Africa

Folarin Ojo, Brand Manager for Oral B (1st left); P&G's Commercial & Brand Operations Director, Enekabor Ehinomen (4th Right); Media Manager, P&G Nigeria, Adigolo Funmilola (1st Right)

Folarin Ojo, Brand Manager for Oral B (1st left); P&G’s Commercial & Brand Operations Director, Enekabor Ehinomen (4th Right); Media Manager, P&G Nigeria, Adigolo Funmilola (1st Right)

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8 Comments

  1. Author Unknown

    May 11, 2015 at 2:38 pm

    The irony. You call the adaptation of an American series homegrown?

    • leitmotif

      May 11, 2015 at 3:07 pm

      Yes it is. The adaptation was written by Nigerians. The crew was made up of Nigerians and other Africans. Likewise the cast. House of Cards (US) is an adaptation of a British show called House of Cards. Does that mean it is not an American show?1

    • Author Unknown

      May 11, 2015 at 7:03 pm

      I agree, in that sense, but if you’re going to encourage local content via sponsorship, it shouldn’t be on one that is an obvious adaptation of a foreign series.

  2. Young and Confused

    May 11, 2015 at 2:48 pm

    Nice.. I see Toluwalase of B.U is still as beauRRiful as always 🙂 iTrip

  3. @edDREAMZ

    May 11, 2015 at 3:03 pm

    a.k.a EDWIN CHINEDU AZUBUKO said…
    .
    Still on still e no go ever sweet the america own but is nice though….
    .
    .
    ***CURRENTLY IN JUPITER***

  4. AsMyself

    May 12, 2015 at 3:42 am

    Mama Bunga!!! I see yaa.

  5. Billionaire in Grace

    May 12, 2015 at 6:11 am

    I watched some episodes of the African desperate housewife….not too bad at all

  6. xty

    May 12, 2015 at 3:43 pm

    wats is with yellow faces and black body……ladies pls lets learn to blend!!!!

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