Johnnie Walker breaks away from tradition and leans towards a culture of inspiring the world to reassess the formula for success and ignite phenomenal changes in the way people think, feel and approach their lives.
Starting with a strategic global investors meeting in London, Johnnie Walker launched a new campaign tagged “Joy Will Take You Further” globally.
Johnnie Walker stands to inspire Nigerians to walk with a spring in their step, a smile on their faces, and advocates that they deliberately enjoy every progressive step embracing an outlook of joy in the everyday journey.
The brand hosted 100 inspirational business and social leaders at the launch its new campaign at the Federal Palace Hotel in Victoria Island recently. The attendees experienced premium styled tasting sessions, while exploring the rich heritage of Johnnie Walker and how it tied neatly into the new philosophy for the globally acclaimed scotch Whisky
The high points of the event included Sonnie Ayere, President/ Group CEO, Dunn Loren Merrifield Investments and Olumide Ajibodu, CEO Kleenol Group relating their versions of the “Joy Will Take You Further” philosophy, followed by the announcement of multi award winning Producer and founder of the hugely successful Mavin Records; Don Jazzy as the Johnnie Walker Joy ambassador for Nigeria.
Don Jazzy joins 18 other notable global Joy ambassadors across the world including Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US alt-rock band OK Go and Mexican supermodel Montserrat Oliver among others.
See photos from the event below:
The after party…