The suspense was killing us for over two weeks. What or who is M? Those who were lucky to get a cardboard boombox in their mail, had a blast putting it together, could listen to DJ Caise’s and DJ Xclusive’s audio invite and prepare themselves for a wild night out at a secret location, while everyone else was hoping to make it on a boombox owner’s guest list – no one wanted to miss this mysterious event! Is it a brand launch? An international party series? A release of some sort?
As promised per audio invite, the secret location was revealed around 3pm the day of the event, and it was no other than Muri Okunola Park – the most visible outdoor location in Victoria Island, at the major crossroads of Falomo Bridge and Ozumba Mbadiwe. How could we have missed the set up?!
The seating area provided seating for around 400, while the rest of the crowd spread out on the lawn, at the bars, and the dance floor – at its peak, there were about 1000 guests. A larger-than-life Miller boombox (a giant version of the invitation boombox) served as a viewing platform – an amazing opportunity to see the entire venue from a birds eye perspective. Wow.
Instead of the usual VIP and VVIP set-up, Miller opted for an open seating approach – and that was probably the key success factor of the event – besides the impressive light show and decoration. Celebs mingled with other media, art and fashion personalities, no one felt stuck at a certain table, and the vibe was refreshing – just like the chilled Miller beer served at bars and in fridges around the venue. The lawn turned into a massive dance floor and guests were dancing to Nigerian, House and EDM tunes till the wee hours on October 1st. It was really something else… Never before has Lagos seen such an understated brand launch: no speeches, no presentations, no overbearing branding. As per global tradition, it seems that Miller just wanted to set the stage for an awesome party – and that’s exactly what it was! There was an immense attention to detail, all the way to the Miller girls, who wore outfits designed by Nigeria’s most respected stylist Zed-Eye.
Guests included Praiz, Jesse Jagz, Sasha P, Temi Dollface, Toke Makinwa, Denrele, Falz, Loose Kaynon, Wale and Poe from Show Dem Camp, Toolz, Stephanie Coker, Niyola, Zainab Balogun, Kemi and Remi Adetiba, D’Prince, Alex Ekubo, Eku and Kessiana Edewor, Gbemi, Osi Suave, Chris Da Razor, Sensei Uche, Chin Okeke, Dabota Lawson, Chef Eros, Sheifunmi and a long list more.
If you weren’t there, you missed a good one!
See pictures of the launch party below: