Connect with us


She Got Her 1st Job at 11 Years Old! Meet Nigerian-French Luxe Bag Designer Isabelle Ugochukwu of Isabella Queen – Watch!



Isabelle Ugochukwu - BellaNaija - November 2015Let us introduce you to the Nigerian-French bag designer that you should watch – Isabelle Ugochukwu of accessories brand, Isabella Queen. With a cocktail of different backgrounds, Isabelle is a rising talent that is taking on the British accessories scene.

After growing up between Nigeria and France, eventually settling in the UK, and years of dreaming of having her own accessories line, Isabelle finally put her London College of Fashion in Business and Design degree to great use and launched her brand in 2014.

In a recent interview, Isabelle shares how she realized her dream plus what’s next. She talks on her work ethic, which stems from getting a job at 11 years old & working for free, her motivation for business, and how she plans to grow and take over the market.


Offering stylish and beautiful bags perfect for a variety of occasions, the brand is already making waves, after its exhibition at the Pure London S/S16 event this year.

Her debut collection comprises of clean, classic and structured shapes, and the elegant and stylish designs and comes in 2 lining options. We love the sleek, sophisticated and vibrant allure of each piece of her capsule collection.

Isabella Queen - BellaNaija - November 2015 Isabella Queen - BellaNaija - November 2015001 Isabella Queen - BellaNaija - November 2015003 Isabella Queen - BellaNaija - November 2015005 Isabella Queen - BellaNaija - November 2015007

To find out more on Isabella Queen, visit the website: | To pre-order for SS16, visit

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. shady

    November 11, 2015 at 8:44 pm

    Nice collections .Simple jst my style.

  2. Dee..

    November 11, 2015 at 8:45 pm

    Inspiring. Beautiful. love it. I want

    • Isabelle Ugochukwu

      November 16, 2015 at 5:08 pm

      And you can have one. Your very own custom built one at that! Right here – 🙂

  3. shady

    November 11, 2015 at 8:49 pm

    Hmmm how negative story can catch the attentions of nija people. More than a 100 comments on mariam adeyemi plava, but not one single comment for a young entrepreneur like this young lady.

  4. Elsie

    November 11, 2015 at 9:08 pm

    The hustle is real… very impressed and I am sure she would go far!!!


    November 11, 2015 at 9:14 pm

    very nice bags i wish i had one from you .you are really talented continue with your good work and its fruits shall bear you testimony.
    its unique getting employed at the age of 11 years.

    • Isabelle Ugochukwu

      November 12, 2015 at 12:36 am

      Thank You Theresa 🙂

    • Isabelle Ugochukwu

      November 16, 2015 at 5:08 pm

      You can have one. Your very own custom built one at that! Right here – 🙂

    • Isabelle Ugochukwu

      November 16, 2015 at 5:08 pm

      You can have one if you want. Your very own custom built one at that! Right here – 🙂

  6. ATL's finest

    November 11, 2015 at 9:28 pm

    Me like! I will be buying

    • Isabelle Ugochukwu

      November 16, 2015 at 5:09 pm

      And here’s where you can build your very own custom one – 🙂

  7. Wizzy

    November 11, 2015 at 9:28 pm

    Beautiful work. I’m so gonna own an Isabella Queen hand bag. #GreatJob

    • Isabelle Ugochukwu

      November 16, 2015 at 5:10 pm

      Hi Wizzy 🙂
      Here’s where you can get one – your very own custom built one at that! 🙂

  8. Nne

    November 11, 2015 at 11:10 pm

    I love the bags, lovely design..Well done. I shall now be following your journey

  9. Kehinde

    November 11, 2015 at 11:45 pm

    I will definitely be buying her bags. I love ‘Made by Nigerian’ products

    • Isabelle Ugochukwu

      November 16, 2015 at 5:10 pm

      Hi Kehinde 🙂
      You can pick one up at 🙂

  10. francoise Ugochukwu

    November 11, 2015 at 11:55 pm

    Proud and grateful to God to be Isabelle’s Mum. Jisi ike, nwa m!

    • Nne

      November 12, 2015 at 7:40 am

      Awwwww, nne oma! May you continue to reap the fruits of your Labour.

    • Ogochukwu

      November 12, 2015 at 9:25 am

      Hello Mrs Ugochukwu. Am so happy to know you are doing great. I’m one of those Isabelle’s childhood friends that visits your home at the staff quarters back then in Nigeria. Thank you for those “Oyibo” fruits and candies you offer us. My regards to your family.

    • Mz Socially Awkward...

      November 12, 2015 at 12:20 pm

      Eewoo, nne oma. Ndewo! 🙂

      And as your mum says, more grace to you, Isabella. It’s always completely inspiring to see and read from women who start chasing big dreams from quite a young age. “Perraps”, I’m not as into my handbags as I am my shoes but the bella is quite pretty… “perraps” I shall be interested in its other available colours…

    • Ogochukwu Jennifer

      November 12, 2015 at 1:39 pm

      Awww. Proud mum. Isabelle you just made your mum so happy. And its amazing how she followed through to even drop a comment on your work here. WE all are proud of you. Continue to make us so. Lovely collection. Kudos nne.

  11. nnenne

    November 12, 2015 at 1:28 am

    Different, simple, elegant.
    Am in love!

  12. jojo

    November 12, 2015 at 3:19 am

    Lovely lovely . Love locally made stuff too. You have more control that way. Wilol patronize her too. Bags you can show off with

    • Isabelle Ugochukwu

      November 16, 2015 at 5:11 pm

      Hi JoJo,
      You can get your hands on your own one at 🙂

  13. lis

    November 12, 2015 at 8:04 am

    I love the way the models show the bags in the first group picture… you can see all the bags rather Dan too much makeup and what have you…. th e bags look super classy and chic

  14. lis

    November 12, 2015 at 8:38 am

    Hello isabella…. how do you do? I have being staring at these bags for 30mins now. I have come to a decision to ask for a job…. yes, ma’am. … I believe I am what your bags represent…. yes, it’s dat deep… I have a rare talking talent dat sells things…. I just av to believe in what am selling and saying and I believe in you…. I really do… trust me, I look like your bags, yes am just as stunning too… pls contact me… [email protected]…… i would love to know and work with you.

  15. Ogochukwu

    November 12, 2015 at 9:16 am

    Oh my God. Isabelle dear, am so happy for you. The bags are lovely, the designs superb. So glad to know you are doing well. Thanks Bellanaija for featuring her. Isaa was my childhood friend in primary school before they left Nigeria. Watching her brought back memories of the little time we spent together. She was my best friend. May God bless the works of your hands and give you greater grace to carry on. My regards to your mum and brother Philip.

  16. funa

    November 12, 2015 at 2:36 pm

    Staff kids r doing well oh! Wow! Thank God for our children’s centre that brought out the creativity in us at an early age! Congratulations isa belle and Mrs Ugochukwu! The bags are definitely something to look out for !

  17. Emilie

    November 12, 2015 at 10:22 pm

    I’m so proud of you sis. This is the real deal. You work so hard and being a perfectionist means your clients are getting the best there is – Isabella Queen xxx

  18. Dorcas

    November 12, 2015 at 11:52 pm

    Beautiful designs. Your journey into the fashion industry is inspiring. I like your confidence and clarity of vision. Well done.

  19. Flo

    November 13, 2015 at 2:15 am

    I absolutely love the bag! Love seeing people who go after their dreams:)

  20. Chinwe nee Ekpunobi

    November 13, 2015 at 4:48 pm

    Congratulations Isabelle! It’s so refreshing to see such exquisite designs, simple yet so classy. Kudos! Please don’t relent. May God bless your efforts and crown them with success. Amen.

  21. DD

    November 13, 2015 at 10:08 pm

    Inspiring! Well done, Isabelle. Keep up the excellent work.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features