See the Orange Culture ready to wear Autumn Winter 2017 collection for Heineken Lagos Fashion and Design Week. When speaking to the designer behind the brand Adebayo Oke-Lawal, here’s what he told BellaNaija Style;
How will you describe your identity as a brand?
The brand’s identity is built on the idea that there isn’t just one type of a Nigerian man. We explore the uninhibited modern day Alternate Nigerian man – fighting stereotypes and discussing the things he feels, touches and tries to emote. We find beauty in his vulnerability and the battles he may have fought. As an androgynous menswear brand, we use our delicate cuts, emotional prints and fabrication to continuously express this to our consumers. For us, the story is a huge part of our identity every season. Our brand identity has nothing to do with political correctness, we continue to go against the grain.
“Orange in our name pinpoints the average man’s first approach to the brand – it’s a unique colour, odd and hard to adhere to but upon close observation becomes really beautiful.”
Read the full interview here.