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Rihanna launches Lingerie line ‘Savage X Fenty’

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Mega pop star Rihanna globally launched her lingerie line Savage X Fenty on Thursday (May 10) at Villain in New York City.

The 30-year-old entertainer’s new line will feature 90 pieces of lingerie, sleepwear, and accessories and is available from today, May 11.

Speaking to Vogue she says::

Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bi**h. I want women to own their beauty.

See photos from the launch below:

NEW YORK, NY – MAY 10: A hologram of Rihanna is displayed during the launch of her global lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Savage X Fenty)

Photo Credit: Kevin Mazur/Getty Images

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