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Ben Murray-Bruce thinks making the Super Eagles World Cup Kit in Aba Would have been a Better Idea

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Ben Murray-Bruce thinks an Aba-made Nigerian Jersey would have been a better idea | BellaNaijaSenator Ben Murray-Bruce has aired his opinion on the sold-out 2018 World Cup kit of the Nigerians Super Eagles.

The Nigerian world cup kit had sold out just minutes after it was made available for sale, and has been trending since then.

Writing on his Twitter, the senator said had the jerseys been made by a firm in Aba instead of Nike, it would have been better for the Nigerian economy. He wrote:

Just imagine if those 3 million Nigerian Super Eagles jerseys were made by a firm in Aba rather than @Nike. Aba tailors have the capacity to produce them. We just lost an opportunity to infuse at least $100 million into the Nigerian economy and provide jobs for our youths.Nike

Later, the senator changed his mind, writing that if Nike had been persuaded to manufacture in Aba, everyone – both Nike and the Nigerian economy – would have benefitted. He wrote:

It is a win/win situation. If we persuaded @Nike to manufacture our team’s jerseys in Aba instead of Asia, we would all have benefited. Nike would make money from marketing, the Nigerian economy makes money from products made in Aba and our youths get jobs even if temporary.

What do you think?

29 Comments

  1. RÉvsVEVO

    June 2, 2018 at 1:34 pm

    That is so true! I’ve forever been a Supporter of Made in Nigeria Products!????

    • Fleur

      June 3, 2018 at 4:48 am

      I agree with Ben Murray Bruce. Other countries partner with these corporations to create jobs and opportunities and everybody wins. Not in Nigeria. We abhor made in Nigeria.

  2. omomo

    June 2, 2018 at 2:00 pm

    I agree with him concerning buying Nigerian and do so as much as possible however I have seen Aba made arsenal jersey and the one i bought at Nike ..Omo the difference is like day and night its not even funny….is that the same quality expected to give our international players to wear at Wembley? in any case most of the material needed will ultimately be imported from a western country ..

  3. Stephanie

    June 2, 2018 at 2:02 pm

    Oh shut up Ben! Is this the first Jersey Nigeria has ever worn?? Abi we have been going to WC in singlet? Why no noise then? There’s a reason why Nike is Nike. Don’t come and disrespect them by assuming anybody can do what they’ve done. Would it have been the same if it was made in Aba?? Only an illiterate will think making jerseys is just about ‘sewing’, go to tejuosho and buy material abi? Fed up of how Nigeria likes to think ‘we too can do it. No. You. Can not. Know when you are not upto something, decide if you can or move on to what you are upto. We will never have it all so be humble and sit down.

    • Ottawa Queen

      June 2, 2018 at 2:50 pm

      Thank you! Like why didn’t he suggest this all along? Now he’s looking for where to add his 2 cents. Were ur books printed in Aba? Ewu!

    • Nkechi

      June 2, 2018 at 5:18 pm

      Where was he when the senate refuse to reduce the age for senatorial and gubernatorial election in the not to young to run bill. On Twitter I guess .

    • Dust

      June 2, 2018 at 3:57 pm

      your level of self hate is terrible…

      there are designers in Nigeria that can do better than nike…. they just don’t have the same financial strength and popularity that nike has…

      How can Nigerian designers improve when people like you already discredit their work without even seeing it… even if you see it your self hate would still make you discredit it…

    • okorie precious

      June 2, 2018 at 4:20 pm

      Oga Nike was founded in 1964…. they did not just wake up and the brand became nike over night…. its been years of branding and marketing to build their brand to this point….. go and the the book shoe dog by phil knight…. and see how the company was founded on blood and tears… this over 50 years later…. olease dont insult the work they have put in by comparing them to Aba made cloths…. this is not hate on the Aba guys…. the Aba guys should continue doing what they are doing and continue branding theirselves who knows in 5 years time they can get to pitch for againts nike for the contract…… nike paid dues bro dont sleep on that

    • 9ja

      June 3, 2018 at 6:24 am

      Ben Bruce, is your watch made in Aba? Your suit? Even your simple tie?

      Nike took the calculated risk giving us US$ 3.75 million to be our kit sponsors when nobody else seemed interested (and after Adidas had dropped us like bad milk) and there were no indications of zero orders being made (which is why our boys are not fighting over bonuses heading to this WC). How much were your pals at Aba ready to give? Unfortunately, many Nigerians only wake-up to “share money” when profit is being made but almost always fail to see the connection between very high-risk investment and high returns. Anyway, this will probably NOT be the last World Cup that Nigeria will play. Let’s see how many Nigerian kit manufacturers will bid the next time.

    • Dayo

      June 3, 2018 at 6:28 am

      @Dust, it’s NOT just about “design” but also about the TECHNOLOGY! The kits that world-class athletes use are not the like the t-shirts that you buy at Ariaria. Those jerseys literally have to breathe.

    • okorie precious

      June 2, 2018 at 4:15 pm

      no be lie this bros talk sha….

    • Vera

      June 2, 2018 at 8:55 pm

      But why can’t we though
      there’s nothing that Nigeria and its people cant do
      See how smart and industrious we are, and the abundant wealth in this country
      its high time we adopted the mentality of doers and not followers
      He does raise a good point though. It might be too late now but we need to start working towards a future we are producers and leaders and not merely followers
      Nike was once an unknown brand.
      This inferiority complex needs to stop

  4. x-factor

    June 2, 2018 at 2:05 pm

    Oh Please!!!!

    Located on 133 Ahmadu Bello Way Victoria Island Lagos is one of Nigeria’s most unsuccessful businesses i.e Silverbird Galleria owned by this Albino. The quality of infrastructure in that building is an eye sore. If this man cannot run a business that can boast of neat and functional restrooms, then common sense may not be as common as he claims and we may need to question his
    …..and think about it, if common sense is that common, how come Channels TV has won the best TV of the year award for more than ten times in successive years, even TVC that came up recently has made some strides in that space,, I thought there is one ‘studio’ like that called Silverbird Television
    …..these old hypocrites should please give us some breathing space, We can see beyond their schemes….Common sense ko, AMCON sense ni

    BTW, Why tweet about a transaction you have no idea of in the first place. shior!

    • Comment

      June 3, 2018 at 9:11 pm

      @ Xfactor…..I hope you know that you can express your opinion without being insulting…..
      For the record he is mixed and not an albino. He has a point. Nike can partner with a Nigeria manufacturer to make the jerseys but the problem with Nigeria is that the system is so complex and does not produce an environment for foreign investors to thrive. Easier said than done.
      If only law makers would slash their salaries to help upgrade the manufacturing industry in Nigeria

  5. ogie

    June 2, 2018 at 2:20 pm

    Quality?

  6. Oyda

    June 2, 2018 at 2:40 pm

    Says the one who printed his book in Aba????
    Bye

  7. kike

    June 2, 2018 at 4:42 pm

    MR BEN AM SOLIDLY SUPPORTING YOUR OPINIONS ANY TIME! PLEASE SIR WHEN WILL YOU RUN FOR PRESIDENT? COS YOU ALREADY HAV MY VOTE.

  8. Aare farmland

    June 2, 2018 at 6:25 pm

    BN has been publishing a lot of thrash from social media lately. He updated his idea because it was twitter with few characters to explain his position. But I am not buying what he is selling. Nike paid for the rights and will pay Nigeria royalties. Second, in the production chain, labour cost which he wants Nigeria to supply may be negligible. The cost will go to the design which Nike will absolutely control and the materials which Nike will also control. All the lebron and jordan shoes are made in China with less than 10% of the cost going to labor, the main money goes to the design and intellectual property rights. It is just a cheap means to appeal to emotions which itself may be bad for business and may lead to a bad relationship with Nike. Appeal to NIke based in business wise decisions and it will be a win win for both parties.

  9. Aare farmland

    June 2, 2018 at 6:29 pm

    Nigeria has the potential but we are not intellectual rights friendly nor business friendly. Our legal institutions are weak and businesses not up to international standards, all this cheap appeals are just going further damage our image.

  10. omomo

    June 2, 2018 at 6:47 pm

    yes o ..this guy printed his biography abroad.. abi???looool..he knows how short our memory is and how unbelievably gullible his country men are

  11. Sakura

    June 2, 2018 at 8:46 pm

    Ta keep kwayet! Have you empowered Aba Tailors? Hissszzzz

  12. Stephanie

    June 2, 2018 at 10:12 pm

    Lol the number of times I’ve come to respond to comments but just can’t be bothered to argue again. Enjoy. I’ve sha said my own

    • ceetoo

      June 2, 2018 at 10:59 pm

      You said your own and people have responded with their own too… no big deal it is a conversation. Yes BB does talk a tad too much but Shut up was rude.

      Anyway who was Mark Z 15 years ago? Just when he was starting Facebook? but he was given a chance, his country, the bank etc gave him a chance and see now… the rest is history. why should someone else keep producing for us just to consume? At least this one is sewing now… haba. We too have to learn how to produce our own now… This Jesery could have easily been made from Ankara? Am I going too far? … but yes we could and yes we can! It might not be like NIKE but it will be a starting point and we will get better as we progress …

      All the best to the Super Eagles . I refuse to be hopeful, i cannot come and cry.

    • Stephanie

      June 3, 2018 at 8:41 am

      Nope sorry no regrets for telling him to shut up. I am exasperated by his insistence on being a voice for shallow reasoning. I have exhausted my quota of please stop, and have reached shut up. Let me even help with the debate/arguement. Can we first agree that made in Aba is not actually made in Aba? We dont have dri-fit tech (unless Aba too can do that then wawu) so the fabric will still come from China. Most probably like Nike’s fabric cos that’s where everything comes from nowadays, but Nike will invest more to get the best, why? They are a brand, quality is their culture. Hence why it’s £80 a Jersey. Aba’s culture is cheap and cheerful. Nothing wrong with that, it is their brand. Enough brands exist with that model…but is that what you think our team should wear? Or the world will buy? Do you know who’s designing the Jersey for China? Adidas. Nobody’s complaining there o. Or perhaps you want to talk about the actual production of it? You want Nike to do what? Train all the tailors in Aba to use their tech? How many are there to service the entire world anyway? Something that is sold out already with all of Nike’s man power you want only Aba tailors and new recruits to handle? Tut tut, smh. Then we have our track record… Rio 2016, remember that? Olympic disaster, please we have already done the tracksuit entry before issokay. This is the one sensible thing NFA have done. The world is talking about Nigeria positively, Nigerians with our own hands want to change it to negative. Watch, the media will happily carry this particular angle and say ‘some Nigerians are unhappy’ that’s how the narrative will revert to negative again. Please o CNN we are not unhappy. We like it. Thank you Nike. NFA just make sure the proceeds actually come to us and maybe you can give Ben Bruce money to go to Aba.

  13. ceetoo

    June 2, 2018 at 11:00 pm

    You said your own and people have responded with their own too… no big deal it is a conversation. Yes BB does talk a tad too much but Shut up was rude.

    Anyway who was Mark Z 15 years ago? Just when he was starting Facebook? but he was given a chance, his country, the bank etc gave him a chance and see now… the rest is history. why should someone else keep producing for us just to consume? At least this one is sewing now… haba. We too have to learn how to produce our own now… This Jesery could have easily been made from Ankara? Am I going too far? … but yes we could and yes we can! It might not be like NIKE but it will be a starting point and we will get better as we progress …

    All the best to the Super Eagles . I refuse to be hopeful, i cannot come and cry.

  14. Fleur

    June 3, 2018 at 4:48 am

    I agree with Ben Murray Bruce. Other countries partner with these corporations to create jobs and opportunities and everybody wins. Not in Nigeria. We abhor made in Nigeria.

  15. 9ja

    June 3, 2018 at 6:23 am

    Ben Bruce, is your watch made in Aba? Your suit? Even your simple tie?

    Nike took the calculated risk giving us US$ 3.75 million to be our kit sponsors when nobody else seemed interested (and after Adidas had dropped us like bad milk) and there were no indications of zero orders being made (which is why our boys are not fighting over bonuses heading to this WC). How much were your pals at Aba ready to give? Unfortunately, many Nigerians only wake-up to “share money” when profit is being made but almost always fail to see the connection between very high-risk investment and high returns. Anyway, this will probably NOT be the last World Cup that Nigeria will play. Let’s see how many Nigerian kit manufacturers will bid the next time.

  16. Bowl

    June 3, 2018 at 8:11 am

    For all those yapping about how Nike started since whenever, how much tears and blood they have poured into their brands over time. you have nothing to add to this discussion. I hope you the story of Japanese, Taiwan and Chinese industrial revolution !
    You seem to be very ignorant of what is going on Aba. Those guys will over deliver.
    The cheap roadside Aba goods are there for those who buy them .
    A lot of quality products are actually made in Aba.
    Funny thing is , they manage to find themselves in the international market sometimes.
    If we have had the right type of leadership over the years, Aba would have produced the first plane made by the black man by now.
    Anyway, A BIG SHOUT OUT TO ALL OF .MY ABA ARTISANS, INDUSTRIALISTS, DESIGNERS ETC
    I BELIEVE TOO MUCH IN YOU .

  17. kike

    June 3, 2018 at 4:04 pm

    Feeling you bowl lools they should keep disbelieving themselves

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