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Isoken Ogiemwonyi: Hey Designers! Here Are 6 Ways to Make Heineken Lagos Fashion Week 2018 Work For You



Lagos Fashion Week 2018 is almost here and in the spirit of #FashionSZN we decided to share some tips on how to leverage the super buzzy event!

At its best Lagos Fashion Week creates opportunities for fashion brands, retailers and can attract media and buyers globally. As more and more fashion weeks outside of the big 4 (Paris, Milan, London, New York) begin to grab international attention (Think Oslo, Copenhagen, Tokyo, Tbilisi and now Lagos), there is far more to be gained in terms of traction and potential positioning for emerging and established designers across the continent.

Whether it is your first time participating in fashion week or you’re a veteran, each year is different and exciting and it’s easy to get caught up in the hype. As opportunities go, you’d be hard pressed to compare any other period in the fashion calendar for sheer volume of buzz and awareness.

So what makes a successful show (outside of the obvious – like the quality of the collection and its reception by the industry and the public)?

Check out six tips that can help you create invaluable impact for your brand and make the most of this high-interest time.

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Isoken is Editor at Large of BellaNaija Style and runs Editorial Business & Strategy at BNStyle. She is also the founder of the award-winning company behind fashion, beauty and lifestyle multi brand store ZAZAII. She has been in the business of fashion since 2009 and is passionate about fashion, communications, native content and growing the fashion industry in Nigeria . She writes The Fashion Business Series to deliver actionable insight for brands in the fashion and creative sectors and blogs about personal style at A Million Pinks. Follow her on Instagram @theobsidianway @amillionpinks @experiencezazaii BellaNaija Beauty: @bellanaijabeauty BellaNaija Style: @bellanaijastyle BellaNaija Living@bellanaijaliving

1 Comment

  1. mma

    October 23, 2018 at 5:34 pm

    well done isoken. thanks for the tips

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